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A Five Minute Guide toEmail Automation
Putting your business on autopilot
www.mikelowndes.com Follow on Twitter Like on Facebook Connect on LinkedIn Search #TWDM
Features of email automation
Build relationships with targeted campaigns
Puts your lead nurturing on autopilot
Personalised communications based on data profiling
Send timely emails at predefined intervals
Behavioural triggers determine what emails are sent
Automatically segment your leads for targeted campaigns
A/B split test your emails for higher conversions
Track your results through detailed reporting
Benefits of email automation
Nurture your leads through the sales funnel into being customers
Build longer lasting relationships with your customers
Expand your database through data profiling
Deliver premium content to subscribers with full profiles
Expand your brand reach through social sharing
Use drip campaigns to reengage with old customers
How does it work?
Traffic Sources and User Optin
Traffic sources bring leads to your site
Social Media
Social Bookmarking
Webinars
Press Releases
Pay Per Click
SEO
Articles
Ezines
Forums
Affiliate Sites
Integrated Marketing
Traffic comes to your site through many different channels
Getting User Optin
Single optin
Notified optin
Double optin
It doesn’t matter where you are,
permission based marketing is the law!
People are happy to give you their name
and email address if you have something
of worth to offer
What Happens Next...?
The Process
So what happens next...?
User is taken to a Welcome Page
[Promotional Linkor sell up]
Your website withOptin form
Your Email Marketing System
Subscribers details aresent to your database
So what happens next...?
User is taken to a Thank You Page
With informationon what to do next
Your website withOptin form
Confirmation emailgets sent to the
subscriber
If you’re using a double optin
User taken to a Welcome Page
[Promotional Linkor sell up]
Your Email Marketing System
Subscribers details aresent to your database
How does it work?
Email AutomationYour Business on Auto Pilot
How Email Automation worksYour Email Marketing System
After a user subscribes they are put into a follow-up sequence.This example shows a request for more information on a product
1st Email – Day 1
Contains product related informationand a CTA (Call To Action)
After which placed in a Long Term Follow Up sequence with value information
2nd Email – Day 2
3rd Email – Day 3
4th Email – Day 10
5th Email – Day 15
6th Email – Day 20
7th Email – Day 25
As a general rule the 3rd or 4th emailis when the user takes action
How Email Automation worksYour Email Marketing System
1st Email – Day 1
Users record is tagged in theDatabase and Emails 4 to 7 are stopped
After which placed in a Long Term Follow Up sequence with value information
2nd Email – Day 2
3rd Email – Day 3
4th Email – Day 10
5th Email – Day 15
6th Email – Day 20
7th Email – Day 25
User clicks on theCTA product link
1st Email
2nd Email
3rd Email
4th Email
5th Email
6th Email
7th Email
User taken to targetproduct page
New follow up sequence startsbringing the user closer to the sale
How Email Automation worksYour Email Marketing System
1st Email – Day 1
Users record is tagged in theDatabase and Emails 4 to 7 are stopped
After which placed in a Long Term Follow Up sequence with value information
2nd Email – Day 2
3rd Email – Day 3
4th Email – Day 10
5th Email – Day 15
6th Email – Day 20
7th Email – Day 25
User clicks on theCTA product link
New follow up sequence startsbringing the user closer to the sale
1st Email
2nd Email
3rd Email
4th Email
5th Email
6th Email
7th Email
User taken to targetproduct page
Taken to thesales page
“Thanks for Buying”
User clicks onproduct link
Users record is tagged as ‘Customer’ in theDatabase and Emails 4 to 7 are stopped
www.MikeLowndes.com
www.mikelowndes.com Follow on Twitter Like on Facebook Connect on LinkedIn Search #TWDM
