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An hour by hour look at how consumers use mobile devices, it spans the bedroom, living room and kitchen, office, grocery store, bar, restaurants, and more. It's a device for shopping, gaming, fashion, photography, and occasionally even getting things done. Apps and technologies featured include Instagram, Draw Something, Foursquare, Highlight, Nike Fuelband, GetGlue, and Localmind.
Citation preview
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It’s my job to try a rangeof mobile devices, but I’ll stick with
mobile phones here
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19461st mobile phone call
Via AT&T : “June 17, 1946: A driver inSt. Louis, Mo., pulled out a handset
from under his car’s dashboard, placed a phone call and made history.It was the first mobile telephone call.”
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1970s-80s
car phone
Since 1946, we’ve gone throughfour eras of mobile telephony, starting
with the age of the car phone…
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1980-1990s
cordless phone
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1990s-2000s
cellphone
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mid 2000s-today
smartphone
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?So after car phones, cordless phones,
cellphones, and smartphones,what comes next?
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2012-
megaphone
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http://www.mgelectronics.com/productlisting.cfm?categoryid=10
2012-
MEGAphone
It’s the device that’s always a part ofyour life, knowing what you want
before you want it.
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whythis
matters:
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1. you’re living in the age of
the megaphone
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2. this decade,BILLIONS of
consumers will have
MEGAphones
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3. MEGAphonesplay a role in every of
our day
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4. it’s time to a m p l i f yeverything
you do(starting… now)
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INFOOVERLOAD
AHEAD
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http:/bit.ly/admonstersdb
Wash down with a pint of Guinness
Do not operateheavy machinerywhile clicking
Links to all apps in this deckappear in the Appendix.
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24 hoursin
The Age of theMEGAphone
2020www.360i.com Proprietary & Confidential
4am Day 2
4am
It begins 4am the following day.I’m outside a restaurant with my friend
Sven Banana, some pie, and a funky t-shirt.
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4am Day 1: Sleep Science
4am
24 hours earlier, I’m fast asleep,listening to positive motivationalmessages from Sleep Science.
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5am
I’ve got my Nike+ FuelBandto keep track of all my physical activity
(and hoping there are no pointsdeducted for snoring)
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6am: Lark
6am
With my Lark wristband connectingvia bluetooth, it silently wakes meand coaches me for better sleep
habits. I can dream, right?
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Here’s what one night’s sleeprecord looks like.
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Here’s what one night’s sleeprecord looks like
after taking NyQuil.
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7am: FitBit, FitFu
7am
It’s time to work out, using FitFu.Accessing the accelerometer, it tracks
the repetitions of my crunches.
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m
8am
When it’s time to get dressed,I use Go Try It On to ask people
which shirt I should wear.
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There’s a clear winner – outfit #1.And the comments are both
helpful and enthusiastic.
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9amI need to run an errand before work, so I stop by
convenience store Duane Reade, paying with NFC (near field communication)
thanks to Google Wallet on the Galaxy Nexus.
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10amI then get to work and prime creative
sparks with Draw Something.I think my picture’s okay, but I gotstumped by Sidra. What IS that?
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11am11amAt 11, I take photos of things I love,
such as mini Sad Keanu, and add them to Pinterest
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12pm I’m getting hungry by noon,so I go to sandwich shop Alidoro,
and check in on Foursquare
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1pm
By 1, I need to digest, so I playLife is Crime, dealing drugs and
bumping off other players in TriBeCa
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2pm
At 2, I’m doing some self-improvement, studying Spanish on
Brainscape’s mobile app.
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3pm
Taking a break, I turn to TaskRabbit,a useful site for finding people to do
odd jobs for you.
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I post my task – delivering SprinklesCupcakes, and then scan my creditCard via the phone’s lens to make
a payment.
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I get my cupcakes in a flash.MMMMM.
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4pm
At 4, I hit up a brainstorm at workand Instagram the hell out of it.
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5pm
At 5, I join a friend at Crosby St Hotel,the first Manhattan bar to accept TabbedOut,
an app that lets you pay your tabright from your phone.
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6pm
It’s 6, and time to figure out dinner.I turn to Kraft’s iFood Assistant for
recipe ideas, the GroceryIQgrocery list app from coupons.com,and Checkpoints to get more deals.
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I also pick up some wine.
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7pm
Time to make dinner.I went with my own recipe:
Mac & Cheese & Philly Cream Cheese
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8pm
Yum.
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During dinner, I use Snooth’simage recognition technology to
identify my wine’s label and bringup reviews about the bottle.
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I also use MealSnap, which lets youtake photos of what you eat and
it calculates the calories.It doesn’t always work.
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9pm
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*Please drink responsibly
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As I relax and watch TV,I love stickers, so I useGetGlue to earn some.
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10pmIt’s time to go out for the night, and
I use Fashism for feedback.I also go on to boost the ratings of
some of the app’s more unlikely users.
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Apparently my ThinkGeek PersonalSoundtrack shirt with a working speaker
didn’t get the highest marks.Ninjacat was sweet though.
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10pm: (figure out plans) Localmind, ChaCha – note Google Deals, ask about Pommes Frites
11pm
At 11, I explore options fora late-night snack. I repeatedlyask Localmind users for ideas,
but I don’t get any help.
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Pommes Frites
Pommes Frites
Pommes Frites
12am
I head out, using the LevelUp appto find deals neaby. Through the app,
I pay using a QR code displayedon my phone.
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I went for the organic black truffle mayo.
Yum.
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1am
Sven Banana
At 1am, I use Highlight to see if anypeople I know are nearby.
Sven Banana, with whom I share a Facebook friend, is close.
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2am
We use Yelp to find a place openfor dessert. Sadly, while Bubby’s is
great, it’s not good for bananas.
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ANYTHINGbut the
banana cream!
3am
He’s a good sport though,waiting outside while I order the pie.
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4am
Here we are, back at the beginning.It’s 4am, and Sven and I are
happily enjoying our pie.
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mmmmm…chocolate
peanut butter!
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And yet he hadto get the
banana cream.Unhighlighting.
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whoa!
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the age of the MEGAphoneis here
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a m p l i f y everything you do
(starting… now)
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http:/bit.ly/ admonstersdb
Facebook, you can buy this URL for $1 billion
Share with any admonsters living under your bed
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David Berkowitz@dberkowitz / @[email protected]/dberkowitz
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appendix:links fromthe talk
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Links: Sleeping / Getting Ready
• 4am: Sleep Science
• 5am: Nike Fuelband
• 6am: Lark
• 7am: FitFu
• 8am: Go Try It On
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Links: The 9-5 Workday
• 9am: Google Wallet
• 10am: Draw Something
• 11am: Pinterest (Sad Keanu Sightings pinboard; get Sad Keanu at Shapeways)
• 12pm: Foursquare
• 1pm: Life is Crime (see also Traveler’s Quest and Dokobots)
• 2pm: Brainscape
• 3pm: TaskRabbit
• 4pm: Instagr.am
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Links: Drinks, Dinner, Unwinding, and Going Out
• 5pm: TabbedOut
• 6pm: Kraft iFood Assistant, Coupons.com’s GroceryIQ, CheckPoints
• 7pm: (dinner break)
• 8pm: Snooth, MealSnap
• 9pm: GetGlue (see also Shazam, IntoNow, Viggle)
• 10pm: Fashism, Pose
• 11pm: Localmind
• 12am: Level Up
• 1am: Highlight
• 2am: Yelp
• 3am: FoodSpotting