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La scuola di VERO
La scuola di VERO
Mobile is growing faster than any technology before
Source: KPCB - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
Units/ Users1960 1970 1980 1990 2000 2010 2020
Mobile Internet(Post Pc)
10B+DesktopInternet
1B+PC
100MM+
10MM+
Microcomputer
1MM+
Mainframe
10B+
Let’s go through some facts!
In 10 years, there will be 50 billion devices
connected to the Internet
“”Hans Vestberg - CEO Ericcson
Internet users worldwide by 20121.8 billion
Source: Juniper 2011
per month spent on Facebook700 billion mins
Source: Facebook Sept 2011
40 billion spam emails sent per day
Source: Symantec Intelligence June 2011
near 6 billion mobile phone users
China and India… rock! :-)
Source: Mobithinking - November 2011
Mobile games revenue to top $11bn by 2015*
Source: Juniper Prediction 2011
iPhones sold by 2012
iPads sold by 2012
+100 million
+60 millionSource: AllthingsDigital.com - November 2011
| Gartner 2011
In 2010 16m tablets were sold, in 2012 it will reach 85 million
Source: eMarketer 2011
Today 60% of Apple’s revenues are mobile.In 2008 it was 10%
And by 2013, the online payment giant is expecting its mobile payments volume to reach $7.5 billion.
Paypal is expecting over $3.5 billion in transactions from mobile devices by the end of 2011.
Source: PayPal 2011
2014 mobile will become the first way to access to internet
2014 mobile will not replace pcspcs remain the first tool for workbut mobile brings technology in physical world
Humans were born to move
mobile makes people feeling free from the “chains” of pc
:)
:(
all inONE
all youneed
because
moreLESS is
wallet
phonekeys pick only one of them⧽
http://www.slideshare.net/space150/mobile-trends-june-2011
Is NFC something new?
Not at all. Offices have been using it for years...
By the end of 2012, all the smartphones will be available to pay through NFC technology (Microsoft and iOs, too)
A moving paradigm
pull
fixed
search
social
dayparts
information location
pull&push
relevance
contextual
always on
entertainment
A2P
of fuel savings are created each year thanks to Google’s new route-around-
traffic feature
Source: Mashable / Techcrunch
20%
50%
of all Google searches are for local information
of all Google Maps usage is on mobile devices in
July 2011
$250,000
http://www.slideshare.net/space150/mobile-trends-june-2011
Chromaroma, a travel game for London’s Oyster card system, lets you compete against friends for points as you travel, making public transit more fun.
of U.S. travelers plan on using their mobile phone or smartphone more as a travel resource during trips in 2012
44%
Source: TripAdvisor 2012 Travel Trends/Rearden Commerce
Mobile Devices: A “Go To” Travel Resource in 2012
Mobile, but don’t forget social
42% of business travelers indicated they access the mobile Web on their devices of choice to perform tasks that they wouldn’t ordinarily do on their desktops
With 84% reporting using smart phones for business use during travel, participants
indicated their top three travel-related activities via mobile phone today are focused on location:
mapping or finding directions (80%);
researching local activities (63%);researching destination information (55%).
Mobile Devices: A “Go To” Travel Resource in 2012
Anywhere, anytime
of all social network users access their social network sites daily while they are travelling72%
Source: Tripl Research
passengers will board GOGO-WIFI flights this year
200 mil
Interstitial time is a treasure (for business)
Source: Tripl Research
2.566.000
69%
First find reliable opinions, then feel confident to plan your travel
The number of fans of top 5 airlines on Facebook*
*South West, Lufthansa, United Airlines, American Airlines, Delta AirlinesSource: Tripl Research
of all travel companies saw traffic growth from
Source: Tripl Research
Something secret?
plan to use travel apps on their mobile device or
smartphone in 2012
31%
Source: TripAdvisor 2012 Travel Trends
47%
34%
use mobile to organise their travel
use it to pre-purchase infos
will use a mobile device for restaurants research
37%
Source: TripAdvisor 2012 Travel Trends
27 % will use one for attractions research26 % will use one for accommodations research
16% percent plan to use travel apps on their tablet devices
Source: TripAdvisor 2012 Travel Trends
Just remember that human will come first
What’s next?
