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Accelerating Innovation with Collaboration:A Nielsen Company Case Study

Ann Marie Dumais

SVP, New Product Introductions The Nielsen Company

Leandro Perez

Head of Product Marketing, tibbrTIBCO Software Inc.

Millions of subscription users

100+ countries

Experienced implementation team

Customer success program

24 x7 x 365 global support

Company OverviewTIBCO Software

Founded in 1997

$1.1B revenue in 2013

70 offices, 25 countries

4000 customers

200 partners

3500 employees

tibbr

What does Nielsen measure?

From data to information.

The path to performance.

The challenge?

90 acquisitions,

with 35,000 full-time associates

across 103 countries.

A company of acquisitions.

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90 year-old company continuously reinvents itself.

Nielsen wanted to stay relevant and up-to-date

but they needed a tool that could not only accelerate

innovation but also encourage collaboration.

Why an enterprise social network?

The power of tapping into collective intelligence.

Use Cases

Nielsen uses tibbr to accelerate innovation.

Innovate anywhere, innovate anytime, innovate

anything.

Sustainable

Solutions

Product

Enhancement

Process

Improvement

Employee

Engagement

New Products

Abby Parnes Bedford-Billington

18,795 innovators and 5,777 new ideas.

The “Innovate” button is an entry point to the ideation pipeline where users discuss, build on, and vote for ideas.

Captureideas anywhere, any time

Trackprogression of ideas

Recognize visibility to innovative ideas

Innovation Life Cycle

Driveyour innovation

Nielsen turns innovative ideas into reality.

Introducing TOPTEN, our first B2C application.

50,000+ downloadsBest New App in the Apple Store

Nielsen employees in geographically disparate parts of the world, leveraged tibbr

to create the application.

TOPTEN.

Nielsen crowd-sources questions and turns it into

reusable information.

Helpdesk tickets have significantly decreased.

Employees are helping each other, on tibbr, significantly decreasing helpdesk tickets.

IT has even leveraged the platform to improve the quality of

their scripts when helping employees.

and here’s a few more.

• Corporate Social Responsibility

• Bangkok Office Community

• Measurement Science Community

• PowerPoint Master Class

• Big Data Practitioners

The Rollout

35,000 people on Nielsen Now Connections.

1. Subject Hierarchy

2. Nielsen Now Connections Introduction Video

3. Printed/online user guide that covered tibbr features and benefits along with Nielsen specific content.

4. tibbr was rolled out to 250 Nielsen executives at a Global Leadership Meeting – a live event where users were guided through the technology.

5. An email blast to 40,000 employees went out the very next day.

Why tibbr?

TIBCO has a stellar track record.Demonstrated commitment to our success and that of our clients.

Nielsen evaluates tech partners by…• Product capability

• Innovation Pipeline

• Trusted Partnership

1. Strategy

• Tying the business need into the rollout

2. Subject Creation

• 100+ down to 17

• Niche interests and expertise

3. Content Creators and Leaders

• “Follow Siegfried”

Here are sometips and recommendations.

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Spanish Subject

Invite Chat

Building up to 1,000 followers.

• tibbr and SharePoint

• Continued education for specific business roles

- Sharing of best practices

- Helping employees improve work style

What’s next for Nielsen Now Connections.

Take tibbr for a test drive.

Q&A

Find customer stories, whitepapers, and more at www.tibbr.com

Follow us on Twitter @tibbrOr Like our Facebook page! facebook.com/tibbr.live