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A short summary of a workshop presented at various international forums on how to approach rural communities when doing ICT interventions. The presentation show the role of user experience and change management and how important both these areas are when working in rural communities.
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A User-‐centric Way to Change Management for Rural Community
Development
Prof Darelle van Greunen &
Ms Alida Veldsman Nelson Mandela Metropolitan University, Port Elizabeth, South Africa
Overview of presentaIon
ICT for community development
Methods, processes and tools to facilitate adop9on, acceptance and successful implementa9on of ICTs as
an enabler for community development
What is Change Management? Change Management is a structured process
and a set of tools for leading the people side of change.
During the Change Management process one needs to:
• influence people’s beliefs & behaviors to bring about change; • manage & lead the change to insure business/project
outcomes;
• enable individual changes to bring about group change; • ensure that everyone is on board;
• project strong & sensi9ve leadership; and • help people through transi9on.
A tool is only as good as the thinking and approach behind it.
CM
UX
User acceptance & adop9on of
change in rural communi9es
What will we do? Agree on some broad guidelines to assist
development pracIIoners with the essenIal work for a healthy change process.
What will you learn? • How to manage the change brought about by the
introduc9on of ICTs; and • How to contextualize the systems, guided by use needs to
drive requirements and design.
What is User Experience (UX)?
Before During
ARer
UX goes beyond the usability of a product . It is an innate, subjec=ve emo=on of a person’s interac=on with the product in a specified context.
Eisch mama!
Differences
• Where do we (non-‐rural) live? – World of things – Community of things
• Where do rural communi9es live? – World of people – Community of people
Working in CommuniIes Where do you start?
Entry Point The Entry Point is the moment at which you make your first contact with a community, in such a way that it s9mulates community ac9on. The underlying message is: ‘We will be there, but you are the ones doing’.
Five Elements of a Developmental Approach
1. Change begins and ends with rela9onships… 2. Gain understanding 3. Facilitate change 4. Ground & support the change 5. Review and monitor
When to use what?
Why CM and UX?
• Keyword: People/User • How do we introduce Change to the world of people and s9ll ensure the experience is posi9ve?
• How do we ensure the ubuntu and development of technology in rural communi9es?
Ubuntu – I am because we are Spirit of wellbeing, posiIve support, relaIonships
Rural CommuniIes
• Preferred methods and techniques • What works and what not?
It is Puzzling!
Contact Details
• Darelle van Greunen Email: [email protected]
• Alida Veldsman Email: [email protected]
Want to know more? Contact us to present this half day workshop at your organisaIon.
