Who is her target audience?

How does she attract them?

How is she represented in these stills?

Ultimately, do you think she is a genius or, essentially a bit silly?

To deconstruct album covers to identify how these work to represent the artist and attract

the target audience.

By the end of this lesson you will have detailed annotations of an album cover. You will have considered and evaluated how the text and images represent the band/artist and how they appeal to the intended target audience. This links to your research and planning and the evaluation question:

How did you use feedback to attract your target audience?

Task One.

Analyse one band logo.

Pick an artist/band logo. This will be easier if it’s an artist you know.

Why those colours?Why that typeface?How do the above appeal to the target audience?Use the slides on the blog.

Task 2.Deconstruct a whole album cover.

What is the genre?

Who is the target audience? Demographics and psychographics (use blog.)

What do the colours connote?

How does the artwork work represent the artist’s image?

How is the intended audience attracted by the artwork?

Genre: Indie/rock.Target audience: YUPY, FLY …Demographic c-e. Mainly male.

Black is suggestive of simplicity. Implying that the band have gone back to their simple roots. This album cover is also reminiscent of other slightly older bands, suggesting that the band may have taken influence from them in their sound.

Representation: There is no image of the band themselves. This could suggest that they are not about their ‘image’ rather, as the title implies, they want the focus to be on their sound – AM refers to sound waves and also the band’s name.

As mentioned above the simplicity and minimalistic, chic style attracts a self conscious “cool” listener. The ambiguity also could attract younger, more inquisitive and suggestible listeners.