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1Restructuring Indian Agriculture

Aakruthi Agricultural Associates of India (AAI)

EFFECTIVE FLOW OF INFORMATION FROM RESEARCH INSTITUTES AND ORGANIZATIONS TO THE FIELDS OF FARMER

(TRANSFER OF TECHNOLOGY)presented by

G. SUBBA RAO


Aakruthi Agricultural Associates of India (AAI)

CORE COMPETENCEEstablished in the year 2004Agri- consultancy services

Knowledge centersMarket led farming (Contract / Venture Farming)


a unique program in partnership with ABI-ICRISAT

SEED BUSINESS VENTURES


SEED BUSINESS VENTURESMISSION & OBJECTIVES

Mission Promote Rural self sustainable micro seed ventures by Seed Business Ventures

Model

Objectives Improving SRR in the targeted area Rural entrepreneurship development mode through creation of seed business ventures These ventures will be promoted in the areas of seed production, processing and

marketing activities and shall be nurtured and handhold by PPP partnership. (ICRISAT, NSC, ICAR, and NGOs/CBOs)

The project creates alternate channel for seed delivery in target crops Benefiting the farmers through increased productivity and profits. Targeted crops – Groundnut, Chickpea, Pigoenpea and Paddy Target Area – AP (Rayalseema)


Lack of availability of new and good quality seeds

Poor access to improved high yielding varieties

Legume seeds are not lucrative business due to low seed

multiplication ratio, bulky nature and poor storage shelf life

The seed market controlled by middle men and local traders who

fleece the farmers with poor quality and credit traps

Statutory regulations and cripple new variety releases

WHY SBI REQUIRED?


The present situation shows there is approximately a gap of 80% in

demand –supply of ground nut seed, 30% in Chick pea seed and 70%

in Pigeon pea seed. This gap in demand-supply provides opportunity to

SBV.

THE DEMAND & SUPPLY GAP


Size of the targeted seed market is approximately 3million qtls at A.P State itself. Target area is four Rayalaseema districts of AP. i.e., Kurnool, Kadapa, Chittoor,

Ananthapur and Mahaboobnagar initially. Target area is very much suitable for both production and marketing. Crops selected for this venture had vast market demand at target area. Not much competition in terms of private players in the Selected crops seed sector

(Ground Nut, Red gram and Bengal gram). Major player in this sector is APSSDC (Andhra Pradesh State Seed Development Corporation), a public sector corporation is unable to meet the

growing demand even at present seed replacement rate (SRR), which is very less considering other crops.

CURRENT INDUSTRY LANDSCAPE


IMPLEMENTING PARTNERS


SBV SERVICES


SBV PROCESS

SBV s will pay the membership

Training is given to SBVs

Procurement of foundation seed

Seed Multiplication by farmers

Purchase or buy back by SBVs

Process and baggingstoragemarketing

Quality Control Process


COMMON BRAND


INFRASTRUCTURE

• Fixed Processing Plant – 2 ton per hr. capacity• Mobile Processing Machinery Unit• Storage Capacity – 12,000 sq. ft. • Seed Storage Identified with the help of Marketing Dept. of A.P. at

Uravakonda, Dharmavaram, Ananthapur, Nandyala, Adoni and Yadiki (Tadipatri)


CURRENT STATUS

No. Entrepreneurs : 40

No. of Seed Producers : 300

Area Under Seed Production : 1500 acres


OUT REACH


• Nominated for Innovative Development Market Place Award -2006.

• AAI awarded best rural development agency by FAPCCI 2006

• Farmer Participatory Grain Legume Improvement IFAD-ICRISAT 2006

• Historic Notification of G.nut- ICGV-91114 Variety

• Appreciation from head CSIR for S&T Innovations for Rural Development(CAIRD Award)-2007

• Implementing National Agricultural Innovation Project(NAIP),on sustainable rural livelihoods- 2007.

• NAIP-ICRISAT sub project-value chain model on Sweet Sorghum-2008.

DM-2006NotificationSankalp Award-2010

ACHIEVEMENTS


Introduction, multiplication and adoption of ICGV 91114 ICRISAT bred early maturing

drought tolerant ground nut variety in the resource poor district like Anantapur- Andhra Pradesh

paved way to replace traditional TMV -2 which was in vogue for the past 60 years.

Chickpea variety JG11 replaced traditional variety Annagiri in Anatapur District, A.P.

PROVEN RECORD

FOR INTRODUCTION

Groundnut : ICGV 000350, K-9

Chick pea : JAKIE-9218, JGL-130

Pigeon pea : ICPL-88039, ICPH-2671, ICPH-2740


• Capacity Building / Tech. Staff Recruitment

• Breeder Seeds Access & Multiplication of FS

• Popularization of MANA SEED Brand

•Working Capital arrangements

•Operation of Fixed & Mobile Processing Plant

•Commercialization of New Varieties

WAY AHEAD


Technology

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