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Kai Lukoff is a dual US-German citizen living in Shanghai, China. At work, Kai explores the Chinese internet: e-commerce, social networks, and social games (especially 开心农场). In his free time, Kai enjoys blogging, scuba diving, and avocados. He originally hails from the town of Petaluma, CA.
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Kai Lukoff卢凯
California Hannover Shanghai
3 homes
funproductivity network
Spotify
Pandora
GmailEvernote
Wordpress
AdiumPicasa
MacBook Pro
SlideShare
US/Global services
funproductivity network
Spotify
Pandora
GmailEvernote
Wordpress
Taobao
Sina Weibo
Kaixin001
Adium
Picasa
MSN
HiShanghai
MacBook Pro
SlideShare
US & China
funproductivity network
Spotify
Pandora
GmailEvernote
Wordpress
Taobao
MacBook Pro
I could not live without…
1. BloggerInsight - Analyst 2. China Social Games – Editor 3. Cooltuan - Marketing Strategist4. Shanghai [Startup Digest] - Co-curator
Analysis
Access
Social Sourced Intelligence
51.com 160m
China’s Social Network Universe By Number, Activeness, & Location of Users
Rural
Urban
Inactive
Active
Social Network Trends
• Open platforms• “Connect” features• Location-based services• Personalized newsfeeds• Simplification• Targeted Advertising
• Closed platforms• Post forwarding• Customized skins• Footprints
• Funware• Social Games“appointment” farm games
• Chinese social game developers very fragmented
• Game themes and mechanics translate between China, Facebook and other markets (universal love for farming games)
• Chinese social gamers are more competitive than their FB counterparts: status and stealing play a large role
• Games generally lagging behind Facebook, being copied here
My Happy Farm
Marketing Strategist at Cooltuan
A Groupon clone in Shanghai
✔
p.s. 中文版也有 !
www.thestartupdigest.com
Why did I come to China?
Forum for American-Chinese Exchange at Stanfordhttp://faces.stanford.edu
#1 Lifelong Friendships
Also in social games
Also in social games
Friend, also in Shanghai
Friend, also in Shanghai
Good friend, launched a startup
together!
Good friend, launched a startup
together!
Regular contact on Kaixin001
Regular contact on Kaixin001
In regular contact
In regular contact
#2 Cross-Cultural Experiences
First Peking Duck
First Peking Duck
First KaraokeFirst Karaoke
First BaijiuFirst Baijiu
#3 FACES Changed My Life
Credits
• Flags: kampongboy92• Icons: Umar123 • Icons: Benjigarner (Vincent Garnier)• http://www.iconspedia.com/• http://www.iconarchive.com/
