ACCEDI 2014 Presentation

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Don't be outpaced by online learning and education! Learn how to incorporate mobile and event technology into your events, both inside and outside the conference room. The use of technology at your events is now expected by audiences of all ages, and if you’re not advancing, you’re falling behind. In this session, you will learn about handheld devices, tablets and BYOD (bring your own device) technology that will allow you to harness the insight of your delegates. Mobile and event technology can be utilized not only for a one-way transmission of information, but also to conduct workshops or breakouts, impart knowledge, measure learning and gain valuable data. Join us for this exciting, inclusive and interactive session to find out how! Learning Objectives: • Learn cutting-edge ways to incorporate technology into events, imparting and testing knowledge • Discover the intellectual horsepower that conference and event participants hold • Learn how to capture strategic directive data from your events

Text of ACCEDI 2014 Presentation

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Using Event Technology to Harness Insight

Creating Interactive Meeting Environments with Event Technology

Our to do list

Why

Why do we meet?Why technology?

What

What engaging technologies are out there?What can engaging technologies do for my event?

How

How do I best implement this technology?How do I make sure it goes smooth?

Dont chase technology. Technology is a tool to uncover insights. Chase insights.

Ipsos, Consumer Insight

Leave you with this thought

Insights become business interventions thats when crowd sourced data is valuable

3

Congratulations to

Why do we meet?

You are the reason we meetTo gain and share wisdom with youTo have face to face and interactive experiences with you

This knowledge exchange goes both ways. Talking about that two way dialogue. Not only do you have something that you want your audience to understand, but they have something they want you to understand as well.

Their opinions, thoughts, insights, questions, pains

Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people

"You" were chosen in 2006 as Time magazine's Person of the Year. It recognized the millions of people who anonymously contribute user-generated content to wikis (including Wikipedia), YouTube, MySpace, Facebook and the multitudes of other websites featuring user contribution.

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How do we make sure we are spending our time with you effectively?

How can we build an environment where we can share and learn from all the collective wisdom we have brought from all over to be at our meetings and events?

How do we effectively allow for all the different learning and communication styles of our audience?

DATA, FEEDBACK, TECHNOLOGY

This knowledge exchange goes both ways. Talking about that two way dialogue. Not only do you have something that you want your audience to understand, but they have something they want you to understand as well.

Their opinions, thoughts, insights, questions, pains

Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people

"You" were chosen in 2006 as Time magazine's Person of the Year. It recognized the millions of people who anonymously contribute user-generated content to wikis (including Wikipedia), YouTube, MySpace, Facebook and the multitudes of other websites featuring user contribution.

5

The average smartphone user checks their phone 150 times per day.

You are the reason we meet, so what are your technology habits

71% of Americans said their phone is the first thing they look at everyday.

80% of your event attendees have a smartphone in their pocket.

By 2016 10 billion mobile devices in use globally covering all populations despite economic and cultural differences.

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277,000 Facebook logins

204 million emails sent

64,000 hours of music listened to on Pandora

In the last minute, there were:

20 million photo views and 3 million uploads to Flickr

6 million Twitter views and 100,000 tweets

Over 2 million Google searches

Gartner

All via the mobile device

What does this mean for events?

Technology cannot be ignored! Give the people what they want!

Every meeting is an opportunity to use technology to: Impart, create and capture insight Foster understanding Collect big data for making best business decisions Build an energized environment

Based on what we know about mobile and the digital age, your attendees dont want to carry A Tale of Two Cities around in their carry on.

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Covering content does not lead to knowledge retention. It is only when attendees become participants with the content and use, even if just in discussions, that the knowledge is retained and understanding happens.

-Chief Learning Officer, Deloitte

Most commonengaging technologies

Tablets Portable content sharing and working tool, requires wifi and broadband for sharing. Consider space, cost and battery life. Ipads, Samsungs, KindleFire.

ARS Hardwares Typically RFID technology with handheld devices, no wireless required, is a controlled and secure in-room tool. Can range from basic polling to messaging, microphones, trivia etc. Consider need to move equipment, learning curve, cost of hardware and service, relevance. Example Turning Tech, IML, Meridia.

Mobile and Event Apps Bring your own device interaction through applications. Built for various platforms, a wide range of features for content sharing, measuring learning, gaming, engagement etc. Requires link access or app store download, 3G/4G connection or wireless and broadband, and device battery life. Quickmobile, Double Dutch, Lumi.

Starting with the WHYlets see how many adopters we have in the room.

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Meetings, like the masses are moving toward mobile tech due to smarts/features:

A Networking ToolAn Audience Engagement DeviceA Lead Retrieval SystemA BillboardA MegaphoneA Survey ToolA Travel AgentA Filing CabinetLearning ToolA Certification FormAn Attendee TrackerAn Information DeskA Second ScreenA tool to extend the event lifecycle

On to the WHATpiggy backing on the interactive question, lets see if I missed anything. What do you need mobile to be? Lets be straight, I dont want to miss an opportunity to do a little market research here. What are we missing? How can mobile help you?

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ACCED I Survey & Demographics Quiz App

Goal: Client was in need of a solution to quickly and efficiently gather survey information for all conference sessions in an environment that didnt have great wireless in the meeting rooms. The client also decided to push a demographics quiz to gather further helpful data from and about their audience.

Engagement Solution: Event applicationSurvey and quiz content was provided to Lumi before the event and pre-programmed into the app. The App was publicized and pushed out to attendees.Results are being collected as you complete them, any survey or quiz completed in an area without wireless will be saved and instantly uploaded once a wifi connection is restored. Lumi can provide results in reports at any time.

Training and Role Play Certification

Goal: Client was in need of a solution to quickly and efficiently certify 900 field representatives during a recent product launch training. In the past, paper forms were used and results often took weeks to coordinate and disseminate. Engagement Solution: Event application A customized certification test was built within the app and pre-downloaded onto iPads for the field representatives.Results were collected instantly as the tests were completed and individual results were sent to all reps and their 300 managers within 48 hours of the trainings completion.

Break-inone

Break-intwo

Break-inthree

Break-In sessions

Goal: Client needed to cover multiple topics to different audiences quickly. Event was being held at a new and coveted event space. As the meeting date arrived the attendance had grown larger than they had anticipated for each sessions and break-out rooms were too small.

Engagement Solution: Advanced ARS hardware for break-ins

SCRIPT:Scene setting: workshops are typically smaller groups and focussed around discussions. But how many times do you run workshops and no decisions are actually made at the end. Well show you have everyone can be involved in the discussions and then make decisions at the end

Well give you the capability to adapt to discussions and brainstorms as they occur

Lets introduce the tablet messaging and lets put it into practise. We are starting with blank canvas and lets see what information we can gather and conclusions we can come to.....

Discussion topic: Measuring a successful event: What does a successful event mean to you? How you do you currently measure an events success? What are the challenges in measuring the success of an event? What would help?

Gather texts

Secure texts which can be filtered/editted not like Twitter so you still have control over what is shown on screen.

Then some votes - decision on the most important elements for event technologyNEEDS SOME CAREFUL FACILITATION

HAVE WE GOT SOME GOOD CASE STUDIES

Goal: Push content and annual review presentation to board members tablets. Allow board members to provide anonymous feedback, thoughts and comments about the bank. Allow board members to vote on company future initiatives. Engagement Solution: Tablet with BYOD event conference appLocked down engagement solution for tablets was used for this meeting Moderator tablet Presentation Real-time and ad-lib pollingLive message board for questions, feedback, etc.Note taking on the tablets and then emailed to themselves

Bank Board Meetings

Buyers/Suppliers Event

Goal: Gamify the meeting/networking and entice buyers and suppliers to connect and engage with each other. Provide exposure to sponsors. Engagement Solution: Mobile event conference App

Goal: The purpose of this competition is to encourage HPN representatives to engage in a Meaningful Interaction with the supplier partners at the Global Meeting

Engagement Solution: Event conference applicationHPN Reps were encouraged to use the application during the event product fairs, however a meaningful interaction could take place at any time durin