Introducing the ACCELERATED MOBILE PAGES for a faster, open mobile web

A Google-backed project intended as an open standard for any publisher

to have pages load quickly on mobile devices.

The average load time for mobile sites is a shocking 19 seconds, says Google research –

a veritable lifetime to a mobile user.Radware warns that each additional

second’s delay reduces conversion rates by 7%.

AMP, makes it easier for publishers, but also advertisers, to deliver more resource-intensive content such as video,

image carousels and plug-ins by substantially reducing the amount of bandwidth needed to deliver such content.

Purpose of AMP?

How Does AMP Impact Your Search Ranking?

Google is giving prime real estate to AMP pages in mobile search results and is highlighting AMP-enabled

pages throughout its search results.“Currently” AMP does not impact the ranking of websites

in mobile search.

How to Use AMP:AMP, webmasters have a solution for speedy loading content served to searchers that doesn’t exclude Google’s advertisements.

Accelerated Mobile Page (or AMP, for short) is a project from Google

and Twitter designed to make really fast mobile pages. it's an HTML

page designed to be super lightweight and critically designs

really fast loading.

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