© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Palvinder Chahil

Head of Edge Services, APAC & China

Part 1: End user behaviour with content

Taiwan Summit

My OTT Definition

• Any app or service that bypasses traditional distribution:

• Instant messaging

• Consuming media

• Booking a taxi

• Playing a game on your mobile device

Where advertisers think we spend our time….

Apps now provide multiple roles

How we actually spend our time viewing all content types..

Source: ComScore Single Source Multi-Platform Study, London Olympics Lab for NBC, 7/12

Note: Data based on total day time spent. N = 720 panelists that use multiple devices and are Olympic fans.

What end users want

• Discovery with consistent quality

• Tailored to us (i.e. by access method and location)

• Peace of mind (i.e. with security)

How have we learned this?

Questions we ask of our customers

• Where do your users view content? What content are they interested in?

• Can you license or create this content? What are your routes to market?

• What outcomes would define success?

• How do you define good performance, measure and monitor it? How do you migrate traffic to utilise a CDN

• How much traffic do you/will you generate and where? How much will this cost?

• What regulations do I need to think about?

© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Palvinder Chahil

Head of Edge Services, APAC & China

Part 2: Amazon CloudFront

Taiwan Summit

Dynamic

StaticVideo

Deliver All of Your Content

User

Input

SSL

Static content is the objects on your website that don’t change from user to user

• Images

• Media

• CSS

• JavaScript

Dynamic content is the interactive or personalized portion of a website created on-the-fly for each end user.

• News• Weather• Sports• Social media• Advertising• Stocks• Ecommerce• Travel

Elastic Load

Balancing

Dynamic Content

Amazon EC2

Static Content

Amazon S3 Custom Origin

OR

OR

Custom OriginAmazon CloudFront

example.com

*.jpg

*.php

Set up a simple workflow

Set up security measures using CloudFront

• Access control using signed URLs and cookies• License protection: Geo-blocking using

whitelisting/blacklisting• Inherent DDOS protection (which we will enhance with

additional services) and integration with AWS WAF• Certificate manager • Enforce HTTPs connections and support TLSv1.1/1.2 between

CloudFront and the origin.• PCI compliance

Then instantly reach the world

North America South America EMEA APAC

Super POPs

Cities

Countries

Continents

AWS Region CloudFront Edge Location

Simple call to Action

Its free to set up and is designed to integrate well with the AWS platform or your own infrastructure.

Set up takes minutes and you are not charged unless you use it.

All AWS customers should have this set up, even if its just as a back up option to start.