Social Web Work Group(formally Web 2.0 work group)

ACT Feb 5, 2010Tampa, FL

Rick Morgan, Chair ACT Social Web WG

Social Media ROI:Socialnomics

Socialnomics

Status Update

The WG endorsed a change in the WG’s name from Web 2.0 to Social Web.

For 2010, the WG agreed we should create and build out the forum for the WG and use other social media tools such as Wikis.

Status Update

As a major focus, the WG will: Build out a series of webinars

create checklists articles

First Webinar February 11

Creating a Strategy and Writing a Policy Guide Panel Discussion

Cindy Adams Angelyn Treutel Katie Herbst Rick Morgan Jeff Yates

February 11 2:30 - 3:30 EST Register Here

Topics for additional Webinars

“The Social Web and the Independent Insurance Agent - Opening up new Opportunities” New tools reflecting how business is

increasingly being done Overcoming objections New Media Marketing

Topics for additional Webinars

“First things first - building a team, crafting a plan and best practices for engaging in Social Media Why a Team Members Roles and Responsibilities

Community Manager Getting Everyone in the Game Training

Topics for additional Webinars “From Apps to Tweets–How to get started”

Blogs Facebook Linkedin Twitter Start out by:

Listen Pay attention to the metrics Have rules Creativity & personality

Topics for additional Webinars

“Social Media Today and Measuring Return on Investment” Goal Objectives Strategy Tactics Measure

Topics for additional Webinars

“E&O Issues to Manage When Using Social Media” Build off of Sabrena Sally’s ACT article &

others Viral reach can also increase risk

Cindy Adams Kitty Ambers Steve Anderson Ron BergMike Bergstein Amber Blaha Susan Bonner Kevin BrandtTreg Camper Terry Castelli Lyria Charles Jill ClearyMatt CollisterJudy DeLaRosaLinda DodsonCindy Donaldson

Cal DurlandKathy GlahnTom GrecoKatie HerbstEd HigginsDave HulcherChris JordanMark KwiatkowskiLiz KittellSusan LabarreDanielle LambertMarc LaspinaNellie MassoniRick Morgan Colleen MurphyJennifer Parry

Paul PeeplesMike PetersonNibby PriestKristin RiellyJohn RobinsonSabrena SallyDave SchupplerBruce ShumanBob SlocumDave ThompsonAngelyn TreutelPeter van AartrijkAaron Wallrich

Social Web Workgroup Members

ACT & Social Web Resources

www.iiaba.net/act ACT Social Bookmarks

http://delicious.com/rickjmiv/ACT This presentation -

http://Slideshare.net/rickjmiv

Chris Jordan

Chris Jordan Owner of Atlanta Insurance Live http://www.atlantainsurancelive.com

Video blog. Live chat Web cam

Graduated from Auburn University in 2003 with a BA in Mass Communication and a Minor in Business.

Before working in the insurance industry, he worked in Operations Management with Nielsen Media Research.