Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence

Israel Mobile Summit, Dec 2014

POWERING THE NEXT GENERATION OF DIGITAL ADVERTISING

Ran Goldi, VP Mobile goldi@ajillionmax.com

A bit about Crossrider (LON:CROS)

Path to IPO | October 2014

!!

2

!!!

! !

Founded in April 2011 UK Headquarters

150+ staff in7 countries worldwide

!

2014H1 revenue of $29m

Public on AIM as of September 30th, 2014

Providing Advertising Platforms for both Web and Mobile

Acquired Ajillion in May 2014

Crossrider Today

Israel Mobile Summit | December 2014 3

A Digital Media Company

Mobile Ad NetworkDesktop Apps

Distribution

webExtensions

Platform

By

By

Mobile Management Platform

PAST

It used to be simple!

Israel Mobile Summit | December 2014 5

Ad Serving Performance Tracking

Campaign Management

#1 #2 #3

2010: “The Ad Server is Dead”

Israel Mobile Summit | December 2014 6

“The balance in the marketplace today favours the demand-side, which has lead to significant price decrease for publishers…”

Regretfully announces the death of our beloved

AD SERVERThe ad:tech industry

Mr. R.I.P

The funeral will be held at Mobile World Congress 2010, 2011, 2012, 2014, TBD

AD SERVERS SUCK!

PRESENT

It used to be simple!

Israel Mobile Summit | December 2014 9

Ad Serving Performance Tracking

Campaign Management

#1 #2 #3

Everyone wants more!

Israel Mobile Summit | December 2014 10

Ad Serving Performance Tracking

Campaign Management

#1 #2 #3

DSP Ad FormatsMedia Planning

#5 #6

Mediation Cross DeviceMake them coffee

#9 #10 #11

Click Tracking

#4

Video

#7

Exchange

#12

#8

AD SERVERS ROCK!

FUTURE

Mobile Market

Israel Mobile Summit | December 2014 13

Advertising Revenue Growth (US) CAGR 2013 - 2018

Deskto

p Display

Deskto

p Video

Deskto

p Search

Mobile

Social

Native

Program

matic

35.7%34.7%

18%

42.6%

2.3%

15.1%

-0.4%

This is us Holy shit!

Mobile Market

Israel Mobile Summit | December 2014 14

43%CAGR!

Convergence

Israel Mobile Summit | December 2014 15

By

By

+

+

+

A Platform, not a secret weapon

Israel Mobile Summit | December 2014 16

Find the platform that compliments your business strategy

Develop your own trade secrets

Do yourself a favour, chose one platform

Thank You

POWERING THE NEXT GENERATION OF DIGITAL ADVERTISING

Ran Goldi, VP Mobile goldi@ajillionmax.com