AdidasJoe Brock

Purpose of Research

The main reason for research is to develop your knowledge of the product. There are many different types of research including, Surveys and Questionnaires, where you are creating a series of questions and allowing random people to give their opinion and learn what they like and don’t like.You can organise focus groups where you can ask exactly what you want to know. Also you can gather people together and create a focus group, and interviews and textual analysis etc.

Primary Research

Primary Research is information that you have sourced yourself. We need to do primary research to develop our projects and if we have sourced it ourselves then we will know what works and what doesn’t work. Also by researching it yourself you can tailor it directly to your needs. I am intending to research different sports adverts to see different ideas and interpretation of a sport advert. Also seeing what works and impresses the audience by surveys and questionnaires, so that I could hopefully put all these things into my advert and make it amazing.

Primary Research Techniques

My primary research for my stop motion would mostly be quantative research, getting an overall look at everything making surveys and questionnaires. I will present my results in a graphs and tables, this method of research allows me to see a more vague but productive method. But this method takes more time because it’s more in depth, getting more people’s opinions so you get a more varied results. So I’m doing it for my primary research so I can do it and have a greater understanding of what I am aiming to achieve.

Secondary Research

Secondary Research is research that is carried out with already existing data, newspapers and magazines which are using material that they have found out or are using a secondary source as well because the primary research has already been documented and they are taking that from the primary sources. I will be reading books by different animators see how they started and how they have come to how they work now with their own unique style and watching adverts and stop motions to develop my knowledge and hopefully the research will show in my final piece by taking all the things into account and try and make something that appeals to everyone and that they will want to keep watching it.

Secondary Research Technique

My secondary research would be qualitative research, asking questions involving ‘how many’ and ‘how much’ and these are more demanding questions, trying to make them think a little bit more. When I get these results, I am planning to make bar charts and pie-charts to show my results clearly. This type of research allows a more honest opinion to really get in depth with them and not just simple saying yes or no, or giving numbers. This is the reason I am doing this after my quantative research because it doesn’t as long.