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What would you do if your income was provided?
Sonntag, 5. Juni 2011
Adwords
Ads matching to search query
Sonntag, 5. Juni 2011
Adsense AdvantagesIt‘s free
It‘s easy
Can be set up in one hour
No long contracts
Allows you to focus on your site
Sonntag, 5. Juni 2011
AdsenseAds matching the content
Sonntag, 5. Juni 2011
Adsense Ad Formats
Sonntag, 5. Juni 2011
Sonntag, 5. Juni 2011
Sonntag, 5. Juni 2011
Sonntag, 5. Juni 2011
Automatic Reports
Sonntag, 5. Juni 2011
Adsense Products
Sonntag, 5. Juni 2011
Adsense Products
Adsense For Content AFC (68% revenue share)
Sonntag, 5. Juni 2011
Adsense Products
Adsense For Content AFC (68% revenue share)
Sonntag, 5. Juni 2011
Adsense Products
Adsense For Content AFC (68% revenue share)
Adsense For Search AFS (51% revenue share)
Sonntag, 5. Juni 2011
Adsense Products
Adsense For Content AFC (68% revenue share)
Adsense For Search AFS (51% revenue share)
Sonntag, 5. Juni 2011
Adsense Products
Adsense For Content AFC (68% revenue share)
Adsense For Search AFS (51% revenue share)
Special features if revenue > 600$ / day
Sonntag, 5. Juni 2011
Adsense Heatmap
http://bit.ly/adsense-heatmap
Sonntag, 5. Juni 2011
Adsense Basics
Sonntag, 5. Juni 2011
Adsense Basics
Activate text and image ads
Sonntag, 5. Juni 2011
Adsense Basics
Activate text and image ads
Sonntag, 5. Juni 2011
Adsense Basics
Activate text and image ads
Use big formats e.g. 336x280 pixel
Sonntag, 5. Juni 2011
Adsense Basics
Activate text and image ads
Use big formats e.g. 336x280 pixel
Sonntag, 5. Juni 2011
Adsense Basics
Activate text and image ads
Use big formats e.g. 336x280 pixel
Place ads above the fold
Sonntag, 5. Juni 2011
Adsense Basics
Activate text and image ads
Use big formats e.g. 336x280 pixel
Place ads above the fold
Sonntag, 5. Juni 2011
Adsense Basics
Activate text and image ads
Use big formats e.g. 336x280 pixel
Place ads above the fold
Use link blocks
Sonntag, 5. Juni 2011
Adsense Basics
Activate text and image ads
Use big formats e.g. 336x280 pixel
Place ads above the fold
Use link blocks
Sonntag, 5. Juni 2011
Adsense Basics
Activate text and image ads
Use big formats e.g. 336x280 pixel
Place ads above the fold
Use link blocks
Place ads near site navigation
Sonntag, 5. Juni 2011
Adsense Basics
Activate text and image ads
Use big formats e.g. 336x280 pixel
Place ads above the fold
Use link blocks
Place ads near site navigation
Sonntag, 5. Juni 2011
Adsense Basics
Activate text and image ads
Use big formats e.g. 336x280 pixel
Place ads above the fold
Use link blocks
Place ads near site navigation
Place ad with highest clickrate at first in HTML code
Sonntag, 5. Juni 2011
Adsense Tuning
Sonntag, 5. Juni 2011
Adsense Tuning
Submit site to Google AdPlaner
Sonntag, 5. Juni 2011
Adsense Tuning
Submit site to Google AdPlaner
Sonntag, 5. Juni 2011
Adsense Tuning
Submit site to Google AdPlaner
Create placements for your site
Sonntag, 5. Juni 2011
Adsense Tuning
Submit site to Google AdPlaner
Create placements for your site
Sonntag, 5. Juni 2011
Adsense Tuning
Submit site to Google AdPlaner
Create placements for your site
Release Google Analytics data in AdPlaner
Sonntag, 5. Juni 2011
Adsense Tuning
Submit site to Google AdPlaner
Create placements for your site
Release Google Analytics data in AdPlaner
Sonntag, 5. Juni 2011
Adsense Tuning
Submit site to Google AdPlaner
Create placements for your site
Release Google Analytics data in AdPlaner
Use Adsense for Search (AFS) in search results on your site
Sonntag, 5. Juni 2011
Adsense Konto mit Analytics Konto verbinden
Adsense + Analytics
Sonntag, 5. Juni 2011
A/B Testing
Sonntag, 5. Juni 2011
A/B TestingWhich ads bring more revenue?
Sonntag, 5. Juni 2011
A/B TestingWhich ads bring more revenue?
Sonntag, 5. Juni 2011
A/B TestingWhich ads bring more revenue?
Which color, size, placement works best on my site?
Sonntag, 5. Juni 2011
A/B TestingWhich ads bring more revenue?
Which color, size, placement works best on my site?
Sonntag, 5. Juni 2011
A/B TestingWhich ads bring more revenue?
Which color, size, placement works best on my site?
Which content brings the most revenue?
Sonntag, 5. Juni 2011
Selfmade A/B Testing<script type="text/javascript"> var random_number = Math.random(); if (random_number < .5){ //your first ad unit code goes here } else { //your second ad unit code goes here } </script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script>
http://bit.ly/adsense-ab
Sonntag, 5. Juni 2011
Optimise On Facts
Belief Facts
Sonntag, 5. Juni 2011
A/B Testing Example
Sonntag, 5. Juni 2011
A/B Testing Evaluation
Sonntag, 5. Juni 2011
A/B Testing Steps
Sonntag, 5. Juni 2011
A/B Testing StepsCreate channels (e.g. main-content-ad)
Sonntag, 5. Juni 2011
A/B Testing StepsCreate channels (e.g. main-content-ad)
Sonntag, 5. Juni 2011
A/B Testing StepsCreate channels (e.g. main-content-ad)
Create ad-units (e.g. main-336x280)
Sonntag, 5. Juni 2011
A/B Testing StepsCreate channels (e.g. main-content-ad)
Create ad-units (e.g. main-336x280)
Sonntag, 5. Juni 2011
A/B Testing StepsCreate channels (e.g. main-content-ad)
Create ad-units (e.g. main-336x280)
Insert code in website with a/b script
Sonntag, 5. Juni 2011
A/B Testing StepsCreate channels (e.g. main-content-ad)
Create ad-units (e.g. main-336x280)
Insert code in website with a/b script
Sonntag, 5. Juni 2011
A/B Testing StepsCreate channels (e.g. main-content-ad)
Create ad-units (e.g. main-336x280)
Insert code in website with a/b script
Analyze
Sonntag, 5. Juni 2011
A/B Testing StepsCreate channels (e.g. main-content-ad)
Create ad-units (e.g. main-336x280)
Insert code in website with a/b script
Analyze
Sonntag, 5. Juni 2011
A/B Testing StepsCreate channels (e.g. main-content-ad)
Create ad-units (e.g. main-336x280)
Insert code in website with a/b script
Analyze
Create new A/B test
Sonntag, 5. Juni 2011
A/B Testing StepsCreate channels (e.g. main-content-ad)
Create ad-units (e.g. main-336x280)
Insert code in website with a/b script
Analyze
Create new A/B test
Sonntag, 5. Juni 2011
My Recommendations
Sonntag, 5. Juni 2011
My Recommendations
Dare to make changes
Sonntag, 5. Juni 2011
My Recommendations
Dare to make changes
Read & test a lot
Sonntag, 5. Juni 2011
My Recommendations
Dare to make changes
Read & test a lot
Ready, fire, aim Ready, aim, fire
Sonntag, 5. Juni 2011
Useful Books
gettingreal.37signals.com The 4-Hour Workweek
Sonntag, 5. Juni 2011
Useful Links
adsense.blogspot.com (subscribe by email)
youtube.com/user/InsideAdSense
google.com/support/forum/p/AdSense
gettingreal.37signals.com
Sonntag, 5. Juni 2011
Axel Jack Metayer
Site: http://www.kfz.net Blog: http://autoschieber.net
@autoschieber
DerAutoschieber
Xing.com
slideshare.net/autoschieber
Contact
Sonntag, 5. Juni 2011