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Step 1: Learn About the Industry
● sales presentations● business plan● marketing plan● trade magazines● real customers
More Research!
● Demographics● Interests and Reading Levels● Research Cycle● Searcher/ Keyword Intent● Seasonality● Up/ Down Trending
advertising.microsoft.com/search-advertising/advertising-intelligence
Average of all Age Groups
Step 1: Demographics
Step 4: Seasonality & Trendingonline accounting software
accounting software
http://sroi.us/insights
Step 6: Keyword/ Searcher Intent
● Navigational - the intent of surfing directly to a specific website
● Informational - the information itself is the goal
● Commercial - not directly transactional but they're not purely informational either
● Transactional - Taking action by signing up, buying, etc.
●Meta - almost information, but it's more browsing/ searching information... about information
http://sroi.us/intent
Step 2: Blog for the Long Tail
Use the Adwords See Search Terms Report to help choose which variation of long tail phrases to target