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Presented at Internet Summit (#isum13) in Raleigh, NC with Simon Heseltine and Michael Marshall
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@JennyHalasz
Internet Summit 2013
Advanced Tactics in SEOFlying High with Hummingbird
@JennyHalasz
About Archology
@JennyHalasz
The Rise of Entity Search
“When it comes to information, the real value isn’t just in a list of data elements, but in understanding the properties and relationships, basically how these data elements connect. That’s what a knowledge graph and a social graph truly represent.”
-John Mihalik, Search Engine Journal
@JennyHalasz
Entities
http://thenextweb.com/facebook/2013/11/10/script-shows-facebook-ranks-friends/
@JennyHalasz
Panda
• Often mistakenly referred to as:– Duplicate content penalty
• What it really is:– Low quality content algorithm
@JennyHalasz
Penguin
• Often mistakenly referred to as:– Link building penalty
• What it really is:– Web spam algorithm
@JennyHalasz
Hummingbird
• Often mistakenly referred to as:– Algorithm update
• What it really is:– A full platform change– The biggest change in Google since PageRank
@JennyHalasz
Why Care?
• Improved NLP• Improved Semantic understanding• Improved Results!
@JennyHalasz
@JennyHalasz
@JennyHalasz
Triples
• Subject – Predicate – Object
@JennyHalasz
Triples
• Subject – Predicate – Object
@JennyHalasz
Triples
• Subject – Predicate – Object
@JennyHalasz
Advanced SEO=No More Cheating!