Researching AdvertisementsAdvertisements in newspapers are usually very simple but they get their message and purpose across easily.

One example would be this first advertisement I looked at; the graphics quality is very low and not a lot of technique went into creating this advertisement.

The picture of the golf cars is mostly covered up and it cant really be seen because of all the text covering the image.

The chosen font isn’t very nice and is very plain. Also the colour scheme has not been thoroughly thought through because the colours are random and don’t relate to the product.

This is another advertisement I found on Google, which again is very simple maybe even old fashioned. The reason I think it looks old fashioned is because it lacks any modern technology skills, it looks like it could even be made in the programme paint.

However I think it would still stand out in a newspaper because the background is black which will stick out on the grey pages of the newspaper, the font colour is white which

stands out on the black.

However it doesn’t even have the name of the salon on there or any sign of a logo so the reader wouldn’t even be able to recognize this salon.

The font is pixellated and also very boring and not eye catching at all. It states when it is open but not which times which is not very helpful to the reader.

It does have the address, what treatments they do and what card payment they accept.

This is one of the better advertisements I found. I think that this is also fairly simple but has more going on that the previous advertisement.

It has a bright orange background which will stand out really well on a newspaper page ,

it has a more interesting font, and also the font used throughout is not pixellated but very clear. The font colours actually look as if they have been thought about and a pattern is running through the advert.

They have a picture of one of the villas which may draw a customer in, there’s also a logo of Mickey Mouse which Florida is very popular for so there is a link there.

It has multiple ways you can contact the company as well.

Overall I found that it is very important for a advertisement in a newspaper has to be eye catching and more noticeable than the rest of the advertisements. Also to be colourful because this is one way to make an advertisement stand out.

It is important to have a special font for the title/name of the advertisement as this makes it easier for the reader to recognise the name if they have seen it before.

If it’s a shop it would be helpful to have the opening times, phone number, email etc.