AdvertisingAdvertising

HistoryHistory

Meeri SildMeeri Sild

14771477 First handbill First handbill advertisement in Englandadvertisement in England

16221622 First English newspaper First English newspaper advertisementadvertisement

1704 1704 First newspaper First newspaper advertisement in Americaadvertisement in America

1830s 1830s Penny press gets heavy Penny press gets heavy advertising support advertising support

1869 1869 Rowell & Ayers publish Rowell & Ayers publish newspaper directories for advertising newspaper directories for advertising

Late 1800s Late 1800s Printing technology Printing technology allows visually appealing adsallows visually appealing ads

Late 1800s Late 1800s Magazines provide Magazines provide vehicle for mass national advertisingvehicle for mass national advertising

Late 1800s Late 1800s Advertising Advertising agencies grow in importanceagencies grow in importance

1922 1922 First radio First radio advertisement advertisement

1930s1930s Radio advertising Radio advertising booms as audience grows booms as audience grows

1950s 1950s TV replaces radio as national TV replaces radio as national ad medium ad medium

19711971 Cigarette advertising banned Cigarette advertising banned from TV from TV

1970 1970 More than 300 universities More than 300 universities offer PR courses offer PR courses

1980s 1980s Cable grows as segmented Cable grows as segmented ad mediumad medium

Look at the examples and Look at the examples and write down:write down:

A. What is advertised?A. What is advertised?

B. When was the B. When was the advertisement made?advertisement made?

1. 1.

2.2.

3.3.

4.4.

5.5.

6.6.

7.7.

8.8.

9.9.

10.10.

11.11.

12.12.

AnswersAnswers

1. 1920 – soap1. 1920 – soap 2. 1926 – shampoo2. 1926 – shampoo 3. 1929 – radio3. 1929 – radio 4. 1956 – radio4. 1956 – radio 5. 1944 – television5. 1944 – television 6. 1956- television6. 1956- television

7. 1949 – aeroplane7. 1949 – aeroplane 8. 1954 – airlines8. 1954 – airlines 9. 1949 – ship9. 1949 – ship 10. 1954 – cruise10. 1954 – cruise 11. World War II11. World War II 12. World War II12. World War II

Task:Task:

Think – how advertisements Think – how advertisements have evolved nowadayshave evolved nowadays

Find some examples of Find some examples of modern advertisementsmodern advertisements

Find some famous advertising Find some famous advertising slogansslogans

References:References:

http://www.abacon.com/folkerts1/ch15dl.http://www.abacon.com/folkerts1/ch15dl.htmlhtml

http://scriptorium.lib.duke.edu/adaccess/http://scriptorium.lib.duke.edu/adaccess/ http://www.lib.umd.edu/LAB/BIBLIO/bib-ahttp://www.lib.umd.edu/LAB/BIBLIO/bib-a

dv.htmldv.html

The EndThe End