, Adverway social gaming for advertising on

Facebook

I would like to expose an interesting initiative by some entrepreneurs

( , ) placed in Barcelona Catalonia Spain that can revolutionize

: advertising on Facebook social games designed for brands to obtain a

. higher yield of the community They have just started their activity

and they already have massive brand such as Privalia among their

. customers

Social gaming on Facebook for brands

' , ,It s no secret that nowadays brands both consolidated and startups

' are realizing the urgent need to act on consumers emotional factors

, .rather than purely functional except in some specific situations

, In this sense one of the elements that usually works when a brand

. ,wishes to interact with its consumers is entertainment That is to say

, encouraging consumers to play generating empathy for the brand

, . and even providing other objectives such as web traffic This is what

.is known as advergaming or advertising game

, Having this in mind a startup based in Barcelona has created a

. typology of social games on Facebook so far unpublished Actually

, , they are a kind of company that conceptually you wound expect to

, . ,find in Silicon Valley but there are in Barcelona This is a good sign

?isn’t it

The company aims to let brands have a system to strengthen

- community building and real engagement on the platform founded

. ? by Mark Zuckerberg several years ago How Creating applications

- ' , that are semi tailored to each company s page providing them with

. , a tab that contains a social game And not just any game but

something that is designed for the company that gets this Facebook

, tab to increase its visibility and brand recall as well as exposure of

, .their products among others benefits

, The social game advertising alternative to Facebook

?ads

Could you consider that this kind of social game is a possible

? , . , alternative to Facebook ads Maybe yes Actually I do not think that

, ' they will replace Facebook ads basically because Zuckerberg s social

network has the advantage that this type of social games are

, , designed to be implemented on his platform and therefore they ara

, “playing at Mark’s home” but what I’m sure about is that it will be

.something to consider for marketers in their campaigns

Massive companies like Privalia have already benefited from this type

, , of social advertising and as I said before Adverway is also getting

. international requests One of its strengths is undoubtedly that they

have made the interface of game creation very easy to manage for

, non technicians so that in only four steps you can create one of these

.games

, In short the advertising game and Facebook campaigns are merged

. into this new format in the largest online community in the world Just

, remember that if Facebook were a country in population would be the

( , ) , third of the planet China India and Facebook so their playing field

. , ?is huge Looks good doesn’t it

, ,By the way if you want this new online marketing tool on Facebook

email me " " 'with the subject Adverway and show me what you re

. !, looking for Through Push the inbound marketing agency that

, administers we can get interesting co .nditions

( Original article by Roger Bretau Online Marketing Consultant

and ! Push Agency ) cofounder on . .www marketingenredes com ( )in Spanish