About Burson-MarstellerBurson-Marsteller, established in 1953, is a leading global strategic communications and public relations �rm operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com

About Penn Schoen BerlandPenn Schoen Berland (PSB), a member of Young & Rubicam Group and the WPP Group, is a global research-based consultancy specializing in messaging and communications strategy for blue-chip corporate, political and entertainment clients. PSB’s operations include over 200 consultants and a sophisticated in-house market research infrastructure with the capability to conduct work in more than 90 countries. For more information, please visit www.psbresearch.com

Penn Schoen Berland (PSB) conducted research on behalf of Burson-Marsteller to explore attitudes and perceptions about the future of the technology industry. To meet these objectives, PSB conducted an online quantitative study from December 6th to December 13th, 2016 among Technology Elite (n=504) and General Public respondents (n=1000). The margin of error for the Technology Elites total sample is +/- 4.3% and larger for subgroups. The margin of error for the General Public total sample is +/- 3.00% and larger for subgroups.

For more information, go to: burson-marsteller.com/AgeofTrumpTechPolicySurvey

tech policy survey

68%74%vs

AND THAT INNOVATION NEGATIVELY AFFECTS AVERAGE AMERICAN JOBS

22%35%vs

THE GENERAL PUBLIC IS ALSO MORE LIKELYTO SAY THAT, FOR THE AVERAGE AMERICAN, TECHNOLOGY IS A JOB DESTROYER

27%37%vs

AND 73% PRIORITIZE ENERGY OVER TECHNOLOGY

75% PRIORITIZE HEALTHCARE

WHILE 67% OF THE GENERAL PUBLIC ALSO VIEW THE TECH INDUSTRY AS IMPORTANT

80% OF TECHNOLOGY ELITES SAY THE TECHNOLOGY INDUSTRY IS VERY IMPORTANT TO THE U.S. ECONOMY – THE MOST IMPORTANT OF ANY INDUSTRY

Key Differences Between Technology Elites & the General Public

THE GENERAL PUBLIC IS MORE LIKELY THAN TECHNOLOGY ELITES TO AGREE THAT TRADITIONAL MANUFACTURING AND SERVICE JOBS ARE MORE

IMPORTANT FOR THE ECONOMY THAN EXPANDING INNOVATION

46%

56%

73%OF TECHNOLOGY ELITES SAY THAT IF INNOVATION DOESN’T OCCUR IN AMERICA IT WILL CONTINUE OVERSEAS

TECHNOLOGY ELITES ARE MOST LIKELY TO SAY THAT CHINA AND JAPAN ARE THE COUNTRIES THAT WILL SURPASS THE U.S. IN TERMS OF TECHNOLOGY SUCCESS

73%OF TECHNOLOGY ELITES SAY THAT INNOVATION IS CRITICAL TO OUR POSITION IN THE GLOBAL ECONOMY AND THE TECH INDUSTRY IS GOING IN THE RIGHT DIRECTION TO MAINTAIN THAT

COMPARED TO 59%OF THE GENERAL PUBLIC

COMPARED TO 63%OF THE GENERAL PUBLIC

73%OF TECHNOLOGY ELITES BELIEVE THE TECHNOLOGY INDUSTRY WILL CONTRIBUTE TO JOB CREATION

How Technology Elites and the General Public View Jobs & Innovation Under a Trump Administration

59%OF TECHNOLOGY ELITES BELIEVE THE INCOMING TRUMP ADMINISTRATION WILL BE FAVORABLE TO THE TECHNOLOGY INDUSTRY

The Future Looks Bright for Tech

76%OF TECHNOLOGY

ELITES SAY THE U.S. TECHNOLOGY INDUSTRY’S BEST

DAYS ARE STILL TO COME

COMPARED TO 59% OF THE GENERAL PUBLIC COMPARED TO 50%

OF THE GENERAL PUBLIC

tech policy survey