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Introduction to Agricultural Economics, 5 th ed Penson, Capps, Rosson, and Woodward © 2010 Pearson Higher Education, Upper Saddle River, NJ 07458. • All Rights Reserved. Economics of Input and Product Substitution Chapter 7

Agri 2312 chapter 7 economics of input and product substitution

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Page 1: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Economics of Inputand ProductSubstitution

Chapter 7

Page 2: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Topics of DiscussionConcepts of isoquants and iso-cost lineLeast-cost use of inputs Long-run expansion of input useEconomics of business expansion and

contractionProduction possibilities frontierProfit maximizing combination of

products

Page 3: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Physical Relationships

Page 4: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Page 107

Output isidentical alongan isoquant

Output isidentical alongan isoquant

Isoquant means “equal quantity”Isoquant means “equal quantity”

Two inputsTwo inputs

Page 5: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Slope of an Isoquant

The slope of an isoquant is referred to as the Marginal Rate of Technical Substitution, or MRTS. The value of the MRTS in our example is given by:

MRTS = Capital ÷ labor

Pages 106-107

Page 6: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Slope of an Isoquant

The slope of an isoquant is referred to as the Marginal Rate of Technical Substitution, or MRTS. The value of the MRTS in our example is given by:

MRTS = Capital ÷ labor

If output remains unchanged along an isoquant,the loss in output from decreasing labor must beidentical to the gain in output from adding capital.

Pages 106-107

Page 7: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Page 107

MRTShere is-4÷1= -4

MRTShere is-4÷1= -4

Page 8: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Page 107

What is the slope overrange B?

What is the slope overrange B?

Page 9: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Page 107

What is the slope overrange B?

What is the slope overrange B?

MRTShere is-1÷1= -1

MRTShere is-1÷1= -1

Page 10: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Page 107

What is the slope overrange C?

What is the slope overrange C?

Page 11: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Page 107

What is the slope overrange C?

What is the slope overrange C?

MRTShere is-.5÷1= -.5

MRTShere is-.5÷1= -.5

Page 12: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Introducing Input Prices

Page 13: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Plotting the Iso-Cost Line

Capital

Labor

Firm can afford 10 units ofcapital at a rental rate of $100for a budget of $1,000

Firm can afford 10 units ofcapital at a rental rate of $100for a budget of $1,000

Page 109

10

100

Page 14: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Plotting the Iso-Cost Line

Capital

Labor

Firm can afford 100 units oflabor at a wage rate of $10 fora budget of $1,000

Firm can afford 100 units oflabor at a wage rate of $10 fora budget of $1,000

Page 109

10

100

Firm can afford 10 units ofcapital at a rental rate of $100for a budget of $1,000

Firm can afford 10 units ofcapital at a rental rate of $100for a budget of $1,000

Page 15: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Slope of an Iso-cost LineThe slope of an iso-cost in our example is given by:

Slope = - (wage rate ÷ rental rate)

or the negative of the ratio of the price of the twoInputs. See footnote 5 on page 179 for the derivation of this slope based upon the budget constraint (hint: solve equation below for the use of capital).

($10 × use of labor)+($100 × use of capital)=$1,000

Page 109

Page 16: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Original iso-cost line Change in budget or both costs

Change in wage rate Change in rental rate

Page 109

Line AB representsthe original iso-costline for capital andlabor…

Line AB representsthe original iso-costline for capital andlabor…

Page 17: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Original iso-cost line Change in budget or both costs

Change in wage rate Change in rental rate

Page 109

The iso-cost line would shift outto line EF if the firm’s availablebudget doubled (or costs fell inhalf) or back to line CD if theavailable budget halved (or costsdoubled.

The iso-cost line would shift outto line EF if the firm’s availablebudget doubled (or costs fell inhalf) or back to line CD if theavailable budget halved (or costsdoubled.

Page 18: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Original iso-cost line Change in budget or both costs

Change in wage rate Change in rental rate

Page 109

If wage rates doubled the linewould shift out to AF whilethe iso-cost line would shiftin to line AD if wage ratesdoubled…

If wage rates doubled the linewould shift out to AF whilethe iso-cost line would shiftin to line AD if wage ratesdoubled…

Page 19: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Original iso-cost line Change in budget or both costs

Change in wage rate Change in rental rate

Page 109

The iso-cost line wouldshift out to line BE if rentalrate fell in half while theline would shift in to lineBC if the rental rate forcapital doubled…

The iso-cost line wouldshift out to line BE if rentalrate fell in half while theline would shift in to lineBC if the rental rate forcapital doubled…

Page 20: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Least Cost Combinationof Inputs

Page 21: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Least Cost Decision RuleThe least cost combination of two inputs (labor and capital in our example) occurs where the slope of the iso-cost list is tangent to the isoquant:

MPPLABOR ÷ MPPCAPITAL = -(wage rate ÷ rental rate)

Page 111

Slope of an isoquant

Slope of an isoquant

Slope of iso- cost line

Slope of iso- cost line

Page 22: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Least Cost Decision RuleThe least cost combination of labor and capital in out example also occurs where:

MPPLABOR ÷ wage rate = MPPCAPITAL ÷ rental rate

Page 111

MPP per dollar spent on labor

MPP per dollar spent on labor

MPP per dollar spent on capitalMPP per dollar spent on capital=

Page 23: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Least Cost Decision RuleThe least cost combination of labor and capital in out example also occurs where:

MPPLABOR ÷ wage rate = MPPCAPITAL ÷ rental rate

Page 111

MPP per dollar spent on labor

MPP per dollar spent on labor

MPP per dollar spent on capitalMPP per dollar spent on capital=

This decision rule holds for a larger number of inputs as well…

Page 24: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Least Cost Combination of Inputs to Produce a

Specific Level of Output

Page 25: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Page 111

Iso-cost line for $1,000.Its slope reflects price oflabor and capital.

Iso-cost line for $1,000.Its slope reflects price oflabor and capital.

Least Cost Input Choice for 100 UnitsLeast Cost Input Choice for 100 Units

Page 26: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 111

Least Cost Input Choice for 100 UnitsLeast Cost Input Choice for 100 Units

We can determinethis graphically byobserving wherethese two curves are tangent….

We can determinethis graphically byobserving wherethese two curves are tangent….

Page 27: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Page 111

We can shift the original iso-cost line from AB out in a parallel fashion to A*B* (which leaves pricesunchanged) which just touches the isoquant at G

We can shift the original iso-cost line from AB out in a parallel fashion to A*B* (which leaves pricesunchanged) which just touches the isoquant at G

Least Cost Input Choice for 100 UnitsLeast Cost Input Choice for 100 Units

Page 28: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Page 111

Least Cost Input Choice for 100 UnitsLeast Cost Input Choice for 100 Units

At the point of tangency, we know that:slope of isoquant = slope of iso-cost line, or…MPPLABOR ÷ MPPCAPITAL = - (wage rate ÷ rental rate)

At the point of tangency, we know that:slope of isoquant = slope of iso-cost line, or…MPPLABOR ÷ MPPCAPITAL = - (wage rate ÷ rental rate)

Page 29: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Page 111

Least Cost Input Choice for 100 UnitsLeast Cost Input Choice for 100 Units

At the point of tangency, therefore, the MPP per dollar spent on labor is equal to the MPP per dollar spent on capital!!! See equation (8.5) on page 181, which is analogous to equation (4.2) back on page 76 for consumers.

At the point of tangency, therefore, the MPP per dollar spent on labor is equal to the MPP per dollar spent on capital!!! See equation (8.5) on page 181, which is analogous to equation (4.2) back on page 76 for consumers.

Page 30: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

This therefore represents the cheapest combination of capital and labor to produce 100 units of output…

This therefore represents the cheapest combination of capital and labor to produce 100 units of output…

Page 111

Least Cost Input Choice for 100 UnitsLeast Cost Input Choice for 100 Units

Page 31: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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If I told you the value of C1

and L1 and asked you for the value of A* and B*, how would you find them?

If I told you the value of C1

and L1 and asked you for the value of A* and B*, how would you find them?

Page 111

Least Cost Input Choice for 100 UnitsLeast Cost Input Choice for 100 Units

Page 32: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

If I told you that point G represents 7 units of capital and 60 units of labor, and that the wage rate is $10 and the rental rate is $100, then at point G we must be spending $1,300, or:

$100×7+$10×60=$1,300

If I told you that point G represents 7 units of capital and 60 units of labor, and that the wage rate is $10 and the rental rate is $100, then at point G we must be spending $1,300, or:

$100×7+$10×60=$1,300

Page 111

Least Cost Input Choice for 100 UnitsLeast Cost Input Choice for 100 Units

7

60

Page 33: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 111

Least Cost Input Choice for 100 UnitsLeast Cost Input Choice for 100 Units

130

7

60

If point G represents a total cost of $1,300, we know that every point on this iso-cost line also represents $1,300. If the wage rate is $10, then point B* must represent 130 units of labor, or: $1,300$10 = 130

If point G represents a total cost of $1,300, we know that every point on this iso-cost line also represents $1,300. If the wage rate is $10, then point B* must represent 130 units of labor, or: $1,300$10 = 130

Page 34: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 111

Least Cost Input Choice for 100 UnitsLeast Cost Input Choice for 100 Units

130

13

7

60

And the rental rate is $100, then point A* must represents 13 units of capital, or:

$1,300 $100 = 13

And the rental rate is $100, then point A* must represents 13 units of capital, or:

$1,300 $100 = 13

Page 35: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

What Happens if the Price of an Input

Changes?

Page 36: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 112

Assume the initialwage rate and costof capital results inthe iso-cost line AB

Assume the initialwage rate and costof capital results inthe iso-cost line AB

What Happens if Wage Rate Declines?What Happens if Wage Rate Declines?

Page 37: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 112

Wage rate declinemeans that the firmcan now afford B* instead of B…

Wage rate declinemeans that the firmcan now afford B* instead of B…

What Happens if Wage Rate Declines?What Happens if Wage Rate Declines?

Page 38: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 112

What Happens if Wage Rate Declines?What Happens if Wage Rate Declines?

The new point of tangencyoccurs at H rather than G.

The new point of tangencyoccurs at H rather than G.

Page 39: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Page 112

What Happens if Wage Rate Declines?What Happens if Wage Rate Declines?

As a consequence,the firm woulddesire to use morelabor and less capital…

As a consequence,the firm woulddesire to use morelabor and less capital…

Page 40: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Least Cost Combination of Inputs and Outputfor a Specific Budget

Page 41: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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What Inputs to Use for a Specific Budget?What Inputs to Use for a Specific Budget?

M

N

Labor

Cap

ital

An iso-cost line fora specific budget

An iso-cost line fora specific budget

Page 113

Page 42: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 113

What Inputs to Use for a Specific Budget?What Inputs to Use for a Specific Budget?

A set of isoquantsfor different levelsof output…

A set of isoquantsfor different levelsof output…

Page 43: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 113

Firm can afford toproduce only 75 units of output using C3 unitsof capital and L3 unitsof labor

Firm can afford toproduce only 75 units of output using C3 unitsof capital and L3 unitsof labor

What Inputs to Use for a Specific Budget?What Inputs to Use for a Specific Budget?

Page 44: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 113

The firm’s budgetis not large enoughto operate at 100 or 125 units…

The firm’s budgetis not large enoughto operate at 100 or 125 units…

What Inputs to Use for a Specific Budget?What Inputs to Use for a Specific Budget?

Page 45: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 113

Firm is not spendingavailable budget here…

Firm is not spendingavailable budget here…

What Inputs to Use for a Specific Budget?What Inputs to Use for a Specific Budget?

Page 46: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.

Economics ofBusiness Expansion

Page 47: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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The Planning Curve

The long run average cost (LAC) curve reflects pointsof tangency with a series of short run average total cost (SAC) curves. The point on the LAC where the following holds is the long run equilibrium position (QLR) of the firm:

SAC = LAC = PLR

where MC represents marginal cost and PLR represents the long run price, respectively.

Page 114

Page 48: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 117

What can we say about the fourfirms in this graph?

What can we say about the fourfirms in this graph?

Page 49: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 117

Size 1 would losemoney at price P

Size 1 would losemoney at price P

Page 50: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Page 117

Q3

Firm size 2, 3 and 4would earn a profitat price P….

Firm size 2, 3 and 4would earn a profitat price P….

Page 51: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 117

Q3

Firm #2’s profit would be the area shown below…

Firm #2’s profit would be the area shown below…

Page 52: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 117

Q3

Firm #3’s profit would be the area shown below…

Firm #3’s profit would be the area shown below…

Page 53: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 117

Q3

Firm #4’s profit would be the area shown below…

Firm #4’s profit would be the area shown below…

Page 54: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 145

If price were to fall to PLR, only size 3 wouldnot lose money; it would break-even. Size 4 would have to down size its operations!

If price were to fall to PLR, only size 3 wouldnot lose money; it would break-even. Size 4 would have to down size its operations!

Page 55: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 118

Optimal inputcombinationfor output=10

Optimal inputcombinationfor output=10

How to Expand Firm’s CapacityHow to Expand Firm’s Capacity

Page 56: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Page 118

How to Expand Firm’s CapacityHow to Expand Firm’s Capacity

Two options: 1. Point B ?

Two options: 1. Point B ?

Page 57: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 118

How to Expand Firm’s CapacityHow to Expand Firm’s Capacity

Two options: 1. Point B?2. Point C?

Two options: 1. Point B?2. Point C?

Page 58: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 118

Optimal inputcombinationfor output=10with budget DE

Optimal inputcombinationfor output=10with budget DE

Optimal inputcombination for output=20with budget FG

Optimal inputcombination for output=20with budget FG

Expanding Firm’s CapacityExpanding Firm’s Capacity

Page 59: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Page 118

This combinationcosts more toproduce 20 units of output sincebudget HI exceedsbudget FG

This combinationcosts more toproduce 20 units of output sincebudget HI exceedsbudget FG

Expanding Firm’s CapacityExpanding Firm’s Capacity

Page 60: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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Production Possibilities

The goal is to find that combination of products that maximizes revenue for the maximum technical efficiency on the production possibilities frontier.

Page 61: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Page 120

Shows the substitution between two products given the most efficientuse of firm’s resources

Shows the substitution between two products given the most efficientuse of firm’s resources

Page 62: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Slope of the PPF

The slope of the production possibilities curveis referred to as the Marginal Rate of Product Transformation, or MRPT. The value of the MRPT in our example is given by:

MRPT = canned fruit ÷ canned vegetables

Page 119

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Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Page 120

Drops from 108 to 95

Drops from 108 to 95

Increases from30 to 40

Increases from30 to 40

Slope over rangebetween D and Eis –1.30, or:-1310

Slope over rangebetween D and Eis –1.30, or:-1310

Page 64: Agri 2312 chapter 7 economics of input and product substitution

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Page 148

95,000- 108,000 -13,000

40,000- 30,000 10,000

÷ - 1.30 =

Page 65: Agri 2312 chapter 7 economics of input and product substitution

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Page 120

Inefficientuse of firm’sresources

Inefficientuse of firm’sresources

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Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Page 120

Level of outputunattainable withwith firm’s existingresources

Level of outputunattainable withwith firm’s existingresources

Inefficientuse of firm’sexisting resources

Inefficientuse of firm’sexisting resources

Page 67: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Accounting forProduct Prices

Page 68: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Plotting the Iso-Revenue Line

Cannedfruit

Cannedvegetables

30,000 cases of canned fruitrequired at price of $33.33/caseto achieve A TARGET revenue of $1 million

30,000 cases of canned fruitrequired at price of $33.33/caseto achieve A TARGET revenue of $1 million

Page 122

30,000

40,000

Page 69: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Plotting the Iso-Revenue Line

Cannedfruit

Cannedvegetables

40,000 cases of canned vegetablesrequired at price of $25.00/caseto achieve revenue of $1 million

40,000 cases of canned vegetablesrequired at price of $25.00/caseto achieve revenue of $1 million

Page 122

30,000

40,000

30,000 cases of canned fruitrequired at price of $33.33/caseto achieve revenue of $1 million

30,000 cases of canned fruitrequired at price of $33.33/caseto achieve revenue of $1 million

Page 70: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Page 122

Original iso-revenue line Changes in income or both prices

Change in price of fruit Change in price of vegetables

Line AB is the originaliso-revenue line, indicatingthe number of cases neededto reach a specific salestarget.

Line AB is the originaliso-revenue line, indicatingthe number of cases neededto reach a specific salestarget.

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Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Page 122

Original iso-revenue line Changes in income or both prices

Change in price of fruit Change in price of vegetables

The iso-revenue line wouldshift out to line EF if therevenue target doubled (orprices fell in half) while theline would shift in to lineCD if revenue targets fell inhalf or prices doubled.

The iso-revenue line wouldshift out to line EF if therevenue target doubled (orprices fell in half) while theline would shift in to lineCD if revenue targets fell inhalf or prices doubled.

Page 72: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Page 122

Original iso-revenue line Changes in income or both prices

Change in price of fruit Change in price of vegetablesThe iso-revenue line wouldshift out to line BC is the price of fruit fell in halfbut shift in to line BD ifthe price of fruit doubled

The iso-revenue line wouldshift out to line BC is the price of fruit fell in halfbut shift in to line BD ifthe price of fruit doubled

Page 73: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Page 122

Original iso-revenue line Changes in income or both prices

Change in price of fruit Change in price of vegetablesThe iso-revenue line wouldshift out to line AD if the price of vegetables fell in halfbut shift in to line AC is theprice of fruit doubled.

The iso-revenue line wouldshift out to line AD if the price of vegetables fell in halfbut shift in to line AC is theprice of fruit doubled.

Page 74: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Profit Maximizingcombination ofProduct Prices

Page 75: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Combination of ProductsThe profit maximizing combination of two productsis found where the slope of the production possibilitiesfrontier (PPF) is equal to the slope of the iso-revenueCurve, or where:

Canned fruit Price of vegetablesCanned vegetables Price of fruit= –

Page 124

Slope of an PPF curve

Slope of an PPF curve

Slope of iso- revenue line

Slope of iso- revenue line

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Page 124

Assume Line AB representsrevenue for $1 million.

Assume Line AB representsrevenue for $1 million.

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Page 124

We want to find the profit maximizing combination to “can”given the current prices of canned fruitand vegetables.

We want to find the profit maximizing combination to “can”given the current prices of canned fruitand vegetables.

Page 78: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Page 124

Canned fruit Price of vegetables

Canned vegetables Price of fruit

Canned fruit Price of vegetables

Canned vegetables Price of fruit= –

Shifting line AB out in a parallel fashion holds both prices constant at their current level

Shifting line AB out in a parallel fashion holds both prices constant at their current level

Page 79: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Page 120

18,000 cases of vege-tables

18,000 cases of vege-tables

MRPTequals-0.75

MRPTequals-0.75

125,000 cases of

fruit

125,000 cases of

fruit

Page 80: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Page 120

18,000 cases of vege-tables

18,000 cases of vege-tables

MRPTequals-0.75

MRPTequals-0.75

125,000 cases of

fruit

125,000 cases of

fruit

Price ratio = -($25.00 ÷ $33.33) = - 0.75Price ratio = -($25.00 ÷ $33.33) = - 0.75

Page 81: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

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18,000 cases of vege-tables

18,000 cases of vege-tables

MRPTequals-0.75

MRPTequals-0.75

125,000 cases of

fruit

125,000 cases of

fruit

Price ratio = -($25.00 ÷ $33.33) = - 0.75Price ratio = -($25.00 ÷ $33.33) = - 0.75

Canned fruit Price of vegetables

Canned vegetables Price of fruit

Canned fruit Price of vegetables

Canned vegetables Price of fruit= –

Page 152

Page 82: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Doing the Math…Let’s assume the price of a case of canned fruit is $33.33 while the price of a case of canned vegetables is $25.00. If point M represents 125,000 cases of fruit and 18,000 cases of vegetables, then total revenue at point M is:

Revenue = 125,000 × $33.33 + 18,000 × $25.00 = $4,166,250 + $450,000 = $4,616,250

Page 83: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Doing the Math…At these same prices, if we instead produce 108,000 cases of fruit and and 30,000 cases of vegetables, then total revenue would fall to:

Revenue = 108,000 × $33.33 + 30,000 × $25.00 = $3,599,640 + $750,000 = $4,349,640

which is $266,610 less than the $4,616,250 earned at point M.

Page 84: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Effects of a Changein the Price of One Product

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Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Page 125

If the price of canned fruit fell in half, the firm must sell twice as many cases ofcanned fruit to earn $1 million if it focused solely on fruit production.

If the price of canned fruit fell in half, the firm must sell twice as many cases ofcanned fruit to earn $1 million if it focused solely on fruit production.

Page 86: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Page 125

This gives us a new iso-revenue curve… line CB.

This gives us a new iso-revenue curve… line CB.

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Page 125

To see the effects of this price change, we can shift the new iso-revenue curve out to the point of tangency with the PPF curve….

To see the effects of this price change, we can shift the new iso-revenue curve out to the point of tangency with the PPF curve….

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Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Page 125

Shifting the new iso-revenue curve in a parallel fashion out to a point of tangency with the PPF curve, we get a new combination of products required to maximize profit.

Shifting the new iso-revenue curve in a parallel fashion out to a point of tangency with the PPF curve, we get a new combination of products required to maximize profit.

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Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Page 125

The firm would shift from point M on the PPF to point N as a result of the decline in the price of fruit. That is, to maximize profit, the firm would cut back its production of canned fruit and produce more canned vegetables.

The firm would shift from point M on the PPF to point N as a result of the decline in the price of fruit. That is, to maximize profit, the firm would cut back its production of canned fruit and produce more canned vegetables.

Page 90: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Summary #1Concepts of iso-cost line and isoquantsMarginal rate of technical substitution (MRTS)Least cost combination of inputs for a specific

output levelEffects of change in input priceLevel of output and combination of inputs for a

specific budgetKey decision rule …seek point where MRTS = ratio

of input prices, or where MPP per dollar spent on inputs are equal.

Page 91: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Summary #2Concepts of iso-revenue line and the

production possibilities frontierMarginal rate of product transformation

(MRPT)Concept of profit maximizing combination

of productsEffects of change in product priceKey decision rule – maximize profits where

MRPT equals the ratio of the product prices

Page 92: Agri 2312 chapter 7 economics of input and product substitution

Introduction to Agricultural Economics, 5th edPenson, Capps, Rosson, and Woodward

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Chapter 8 focuses on market equilibrium conditions under perfect competition….