AIESEC UK IT Sub-Products 2013.14

BECOMING A SALES GURU

IT sub-products

Developing an understanding of our value proposition for IT

Why focus on IT?

The demand for IT Talent in the UK labour market surpasses the supply of available talent domestically. This excess demand for IT talent presents an opportunity for AIESEC UK.

AIESEC can enable SMEs to access young talent from abroad who have the speci!c skills that they are looking for. Our reach of talent is far greater than these companies would have

otherwise had. Often companies who are looking to employ IT talent look to hire on a short term project basis and this is something that !ts in with the "exibility of the internship length of our

programme.

Overarching this the IT sector is led by young professionals, fast moving and dynamic; the talent that AIESEC can provide is also young and dynamic. AIESEC can also mobilise young people

quickly around the world to close the skills gaps as new innovations emerge.

More general info on how to approach selling IT talent

Who can we sell IT talent to?

IT sector Non-IT sector

The IT sector generally provides a service to other companies. Examples of groups of companies in the IT sector are :‣ IT solutions/ consultancy companies e.g Breeze IT (Nottingham’s partner, Tata Consultancy Services (Global Exchange Partner). ‣ Web development companies‣ Mobile app development companies

This list is not de!nitive and it’s up to you to de!ne your sub-sector of IT that need IT talent and which are going to be your focus for sales.

The IT sector is not the only one that needs IT talent. Depending of the needs of your local market reality you need to be able to de!ne which sectors need IT talent and following this which one or two of these are you going to focus your sales towards. Examples of sectors which need IT talent are:‣ Marketing companies‣ University institutions (e.g IT and marketing departments)‣Engineering companies ‣Manufacturing companies (e.g Haybrooke Associates Ltd. (Warwick’s partner)

Similarly to the examples of sub-IT sectors, this list is not de!nitive and it’s down to your market research & knowledge to de!ne your focusses.

What are companies needs?

Companies needs for IT talent that we will be focussing on fall under two broader roles:‣Technical support ‣Developer/ programmer (software and/ or web)

Technical support

Developer/ programmer

These broader roles can be de!ned further into speci!c job descriptions. And this is the purpose of the different sub-products: to have a clear value proposition, be able to identify companies needs & understand the supply of

EPs.

An intern taking on a technical support role could work in setting up & maintaining IT systems in a company and would often work in the technical support

department. For example, an operations could work in setting up a new operating system (e.g Windows 7) across the company.

Another role could be maintaining, debugging and providing support to other employees in the company.

A developer/ programmer would be someone that is able to research, design, build, implement & test software and/ or websites. This job description itself is very broad and depending on the focus of the company the programming languages needed

can vary. The four sub-products explained on the following page have a strong focus on talent that !ts into this pro!le.

IT SUB-PRODUCTS: AN OVERVIEW

Overarching brand (logo and design to be con!rmed). However we are rebranding Access Global Talent and the Global Internship Programme as Global Talent. For IT talent the brand will called Global Talent Technology.

GLOBAL TALENT---------

TECHNOLOGY

There are four speci!c sub-products for Global Talent Technology, these are:

Mobile Applications Web Applications Network & Database

Management

Software & WEB

DEVELOPMENT

Mobile

Applications

Mobile & Tablet Applications is a sub-product for companies who are in need of talent who can research, design, build, implement & test software for

mobile & tablet applications. Often companies which focus on developing mobile & tablet applications are SMEs or Start Ups. However companies that

are not necessary mobile & tablet companies also require talent that can research, design, build, implement & test software for mobile & tablet apps.

The job description for talent for this sub-product is for a software developer & programmer.

WEB

Applications

Web Applications is a sub-product for companies that run, develop & are providers of applications that run over the internet. An example of a web

application would be our AIESEC gmail accounts or PayPal.

A company would need talent who have understanding of how to research, design, build, implement & test software for web apps. Talent for this sub-

product will need experience & understanding of web development

There are two different job descriptions that would !t under this sub-product: Web & Software Development & Technical Support

Network &

Database

management

This is a sub-product focussed on companies who need talent to build and/ or maintain their company databases or networks.

Companies that can be found under the umbrella of the “IT Industry” as well as “Non-IT companies” require talent that are able to maintain and/ or build &

implement new systems.

The job description for talent that would !t in this sub-product are: Software Development & Programming and Technical Support

Software & WEB

Development

This is a sub-product which is very general and is one which enables companies to customise the job description of the trainee to meet their

needs.

One key point to note is that some companies will require very speci!c skills that we do not have the available supply for. And therefore when discussing the job description and skills & back grounds required it is important that we

have the supply of EPs available to matches the companies requirements.

The other three sub-products encompass the needs of the market of the UK and there is a supply of EPs available.

Sales Strategy Recap - Where do the sub-products !t?

As a brief recap, Stages 1. to 3. of the sales strategy process are focussed on identifying demand in your market for IT talent; segmenting your target market, developing a prospecting list of companies; and identifying the specific needs of each company (either before or after initial contact).

Stages 3. to 5. of a sales strategy are our IT sub-products and overlap with the needs of companies.

On the next page, we will go into more detail about each sub-product and what would be a typical job description, skills & background requirement as well as where we can find these EPs.

Mobile Applications

Company NeedCompany need is for a software developer & programmer who has the speci!c skills,

background & experience to work on all/ or a selection of the following projects: research, design, build, implement & test software for mobile applications.

Job description

Software Developer & Programmer for Mobile Apps

Trainees could be responsible for the research, design, build, implement & testing of software for mobile applications.

EP Requirement

BACKGROUNDS• Mobile Applications• Mobile Technology • Software development & programming• Database Management• Web Development & Management

TECHNICAL SKILLS (There were the skills most commonly available on myaiesec.net (18/09/2013). Remember before agreeing on the skills required to check out the availability of EPs. The company will not require an EP to have all of these technical skills. Think of these skills as a menu that the company can pick from and meets their needs.

Operating Systems• Android•UNIX/ Linus OS• iOS

Programming• ASP• Ajax• C• C#• C++• CSS• HTML• HTML 5

BUSINESS SKILLS• Project Management• Teamwork • Communication• Problem Solving

•Java •Javascript•Jscript• Objective C• Pascal 345 • PHP• Python

Software Development Frameworks • .NET• Java EE• Ruby on Rails• jQuery

• SQL•Ruby

Development Environment • Eclipse• Visual Basic• Visual Studio• Netbeans• Visual C ++

Databases • Microsoft SQL Server•My SQL•Oracle•SAP•Microsoft Access •Postgre SQL

Countries for

this profile of

EPs

Please remember that this list is not de!nitive and it’s important to keep checking myaiesec.net for the availability of EPs and which countries they are from. • Colombia • China • India• Tunisia • Poland

• Brazil• Ukraine• Russia• Germany • US

Example TN forms:TN-In-TW-CH-2013-1586 TN-In-NO-MC-2012-1410 TN-In-BE-UF-2013-1392 TN-In-BR-IJ-2012-178 TN-In-CH-MC-2013-1302

• Egypt

web Applications

Company Need

The company could have two different needs which are re#ected in the job descriptions.

Company need is for a software developer & programmer who has the speci!c skills, background & experience to work on all/ or a selection of the following projects: research,

design, build, implement & test software for web applications.

Alternatively, a company could have a need of talent to !ll a Technical Support role. This role could involve maintaining and debugging web applications

There could be two different focusses of job descriptions for trainees in web applications. One thing to note would be that a job description for web applications could contain a combination of these two job

descriptions - software developer & programmer and technical support. These two job descriptions are explained in more detail below.

Job description

Software Developer & Programmer for Web Applications

Trainees could be responsible for maintaining and debugging and providing technical support for web applications.

EP Requirement

BACKGROUNDS• Web Development & Management • Software development & programming• Database Management• Systems Analysis & Design



Technical Support

Trainees could be responsible for the research, design, build, implement & testing of software for web applications.


• SQL•Ruby


Example TN forms:

TN-In-CO-UA-2013-1529 TN-In-BR-BH-2013-1681 TN-In-DK-OU-2013-1283 TN-In-DK-OU-2013-1289 TN-In-BR-BH-2013-1636

Countries for

this profile of

EPs



• Egypt





EP Requirement

Trainees could be responsible for maintaining and debugging and providing technical support for companies networks & databases

Job description

Technical Support

Trainees could be responsible for the research, design, build, implement & testing of software for companies networks & databases

Software Developer & Programmer for Network & Databases

There could be two different focusses of job descriptions for trainees in Network & Database Management. One thing to note would be that a job description for web applications could contain a combination of these two job

descriptions - software developer & programmer and technical support. These two job descriptions are explained in more detail below.

The company could have two different needs which are re#ected in the job descriptions.


design, build, implement & test company networks and/ or databases.

Alternatively, a company could have a need of talent to !ll a Technical Support role. This role could involve maintaining and debugging company networks & databases.

Company Need

NETWORK & DATABASE MANAGEMENT

EP Requirement

BACKGROUNDS• Network Management & Data Transmission• Software development & programming• Database Management• Systems Analysis & Design




• SQL•Ruby



Example TN forms:

TN-In-ID-UI-2013-2149 TN-In-CO-BA-2012-1927 TN-In-RO-CJ-2012-1669 TN-In-HU-BU-2013-2103 TN-In-CZ-PA-2013-2243




Countries for

this profile of

EPs

EP Requirement



• Egypt

SOFTWARE & WEB DEVELOPMENT

Company Need

This sub-product is designed to be very #exible to the needs of the company and the name of the sub-product re#ects this.

This is very a “customise-your-intern” based on the project you want them to work on which is not related to mobile apps, web apps or data base and network management.

The need of the company would be for a software developer & programmer or for a web developer.


design, build, implement & test company software.

Alternatively, a company could have a need for a web developer who has speci!c skills, background & experience to work on all/ or a selection of the following projects: research,

design, build, implement & test websites.

NB: be careful with this sub-product & ensure we have the supply of EPs with the speci!c skills, back ground & experience ask for by the company. One point to note about web

development is that it is very difficult to !nd EPs with the speci!c graphic design skills and I would be careful when selling web development talent to companies.

Job description

Software Developer & Programmer

Trainees could be responsible for the research, design, build, implement & testing of software for companies.

Web Developer & Programmer

Trainees could be responsible for the research, design, build, implement & testing for websites.

EP Requirement

BACKGROUNDS• Web Development & Management • Software development & programming• Database Management• Systems Analysis & Design


Programming• ASP• Ajax• C• C#• C++

• CSS• HTML• HTML 5•Java •Javascript

•Jscript• Objective C• Pascal 345 • PHP• Python

• SQL•Ruby


EP Requirement





Content Management Systems• Drupal

Countries for

this profile of

EPs



• Egypt