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Reaching the right audienceThrough mobile social media
JANUARY 2012
Private & Confidential © 2012 airG Inc.
Mobile Social Media offers theBIG 3!
Source: comScore October 20th, 2011
Private & Confidential © 2012 airG Inc.
ReachToday there are over 300+ MILLION
mobile users around the globe
accessing SOCIAL MEDIA through
mobile data. Social media is the fastest
growing mobile activity!
Scale72.2 million mobile users in the US
accessed social networking sites or
blogs on their device in August 2011,
a 37% INCREASE in the past year.
EngagementMobile users are a captive and engaged audience – 53% read a post from a
brand/organization, 33% received a coupon on their mobile device and 28%
would click on an advertisement!
Source: comScore October 20th, 2011
Private & Confidential © 2012 airG Inc.
Who is airG?airG is a global player in providing consumers with compelling
mobile social media experiences. Over 65 million unique
mobile users have experienced airG.
Private & Confidential © 2012 airG Inc.
Our services today
Some of airG’S advertising partners include:
• airG’s core offering is a social entertainment service that
provides social discovery
• airG has launched a new service, HOOKT®, that offers a social
messaging / lite social networking utility service
• Our value proposition is entertainment-centric while providing
industry standard social utility functionality
Private & Confidential © 2012 airG Inc.
Social Networking“THE VIRTUAL SOCIAL GRAPH”
• Social entertainment product – AIRG®
• Social discovery – meeting new friends
Social Messaging“THE REAL SOCIAL GRAPH”
• Cross platform IM product – HOOKT®
• Phonebook-driven rich messaging client
The Experiences
Social Gaming“THE CONVERGENCE OF REAL AND VIRTUAL
SOCIAL GRAPHS”
• Social gaming platform – AIRGAMES®
• Offering a variety of social games – discovery and entertainment.
Private & Confidential © 2012 airG Inc.
• 55+ million• cumulative unique
users
10+ billionpage hits monthly
6+ millionmicro-billingtransactions monthly
77+ minutesof usage on average by an active user per day
500+ millionmessages exchangedmonthly
27friends on average in a user’s friends list
191+ millionuser photos sharedmonthly
6+ millionvirtual gifts sent monthly
30languages supported
100mobile operators in 40countries interconnected
65+ millioncumulative unique users
airG User Engagement
Private & Confidential © 2012 airG Inc.
WHO ARE airG USERS?• “The Middle Class” • True “Mobile Internet Users”• Age range 13-55• Aspirational
WHY?• Want to be entertained and feel connected• It’s personal and instantly available on their phone• They LOVE to be part of anything happening NOW!
AGE DISTRIBUTION
80%
Young Adults (18-34)
16%
Adults (35-55)
3%
Adolescents (≤ 7)
1%
Seniors (55+)
ETHNICITY
29%
Latino/Hispanic
30%
Caucasian/White
21%
African/Black
12%
Mixed
8%
Other
GENDER RATIO
55%
Males
45%
Females
airG User Base
Private & Confidential © 2012 airG Inc.
Mobile social competitors
Today, over 300 million people worldwide are using mobile social experiences.
The Players
SOCIAL NETWORKING SOCIAL MESSAGING SOCIAL GAMING
*AIRGAMES®
* The AIRGAMES® product is not yet live and is subject to change.
™
Private & Confidential © 2012 airG Inc.
Over a dozen different types of mobile units are available for Android®, iOS®, BlackBerry®,
in-browser, in-application, and feature phones.
Mobile Social Media Ad Units
Video Pre-roll
Banners Virtual Gifts Contests Additional Ad Units
Full Page Interstitial
airMail SMS
• Text Links
• Voice Mail
• Click To Call
• Full Page Image Ads
Reskin Product Placement
Private & Confidential © 2012 airG Inc.
• Demographic-specific content
• Location
• Interest
• Guaranteed delivery
• Complete engagement
• Control
• Interactivity
• Full support of rich media
DELIVERING RICH INTERACTIVE EXPERIENCES!
Through mobile social media, advertisers and brands are able to control the
who, what, when, why, and how of their message.
The Advantages of Mobile Social Media
Private & Confidential © 2012 airG Inc.
airG Mobile Marketing Solutions exceptional performance to increase brand recognition and monetize on a captive critical mass.
With airG’s in depth user demographic data, you can effectively connect with the right audience to drive your campaign, gain customer insight, or both.
1. Country
2. Region
3. City
4. Carrier
5. Device
6. Age
7. Sex
8. Ethnicity
9. Language
10.Marital Status
11. Education
12.Salary Range
13.Type of Job
14. Interest
airG User Demographic Data & Targeting Attributes
airG’s Targeting Parameters
Private & Confidential © 2012 airG Inc.
H&M® National Campaign Target audience:
Age = 18+
Language = English
Country = United States
Device = iPhone®
Interest = “fast-fashion”
Results: Over 1 million impressions delivered with 12% Engagement Rate!
H&M Commercial
Case Study:The Female Audience
Private & Confidential © 2012 airG Inc.
Olay® Carrie Underwood National Campaign Target audience:
Age = 15 to 25
Gender = Female
Language = English
Country = United States
Device = Smartphone
Results: Over a 1.5million impressions delivered with a 15% Engagement Rate
Olay Commercial | Carrie Underwood
Case Study:The “Tween” Female Audience
Private & Confidential © 2012 airG Inc.
Tower Heist National Campaign Target audience:
Age = 14+
Language = English
Location = DMA targeted
Device = Owns a Smartphone (Android/iPhone)
Interests = movies or entertainment (keyword targeting)
Ad types: Static Banner, Video, MiniVideo, Rich Media Interstitial
Results: Over a 3.5 million impressions on opening day delivered with a 7% Engagement Rate!
Case Study: The Movie Goers
Private & Confidential © 2012 airG Inc.
Thank you