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AirbnbA Fully Optimized Web User Experience
Hoteliers, follow the example…
By Emilie AlbaOctober 13, 2012
AirBnB has adapted the powerful features used by
online lodging providers to its products & services
1- A Search System Similar to “Hotel-Friendly” OTAs’
Comparison with &
“Hotel-friendly” OTAs - similar optimized search system
“Hotel-friendly” OTAs - similar optimized search system
2- The Advantages of an Online Travel Guide without the OTAs’ Presence
Comparison with
Airbnb - “Photo gallery” designSimplified searchRecreative &
entertaining feature
Similar “photo gallery” design on Online Travel Guides
Web users entertainment is missing !
OTAs
Wanderfly
The booking system is not highlighted & OTAs are present !
Airbnb
The booking system is visible, simple, easy to use
& without OTAs !
OTA
3- Airbnb’s Wish Lists: The 1st Social Platform that combines
Utility and Pleasure
Comparison with
Airbnb - Possibility to create boards
In addition to the social function, the boards’ content provides a direct
access to booking and search
Pinterest is only social !
To complete the boards:
Same process, Same design !
Airbnb succeeded in combining utility and pleasure
drawing inspiration from Pinterest !
Airbnb
4- Confidence is Guaranteed with Airbnb’s Verification Mentions !
Comparison with &
Airbnb
Google +
Similar verification mentions !
5- Relevant Online Content for Airbnb Guests, Hosts, Partners
VideosTutorial
Social Media posts
Airbnb TV
Excellent Communication Tools
• Local experience of a dynamic team through videos
• Tutorials for hosts and guests
The necessary elements to entice Hosts, Guests &
Partners !
Customer service is enhanced on Facebook
Communicate about their partners
Communicate about their products
Airbnb - Regular activity on Facebook
Communicate about their hosts
Entertaining posts for guests
Regular activity on Facebook
Very active on twitter,
whether there is an event or
not !
Twitter page should be updated
Airbnb - Regular activity on Twitter
Airbnb - Regular activity on Google +
Efforts in Optimizing the Web User Experience are worth it…
Google +
More Tutorials For Hoteliers
My own blog
http://marketmyrooms.wordpress.com/
Future Makers blog http://futuremkrs.blogspot.com/
Follow us @futuremkrsFollow me @em_nicolas
