2010: Acelerando las aplicaciones en la nubeMiguel SerranoDirector de Negocio Akamai España/Portugal

Powering a Better Internet © 2010 Akamai

Internet. Catalizador de hábitos sociales

0.2 Km2

Powering a Better Internet © 2010 Akamai

Internet. Catalizador de hábitos sociales

Powering a Better Internet © 2010 Akamai

Estado de Internet hoy

Usuarios:

Gasto en e-commerce:

Canciones compradas:

Videos Vistos:

Impresiones de Ads en USA:

Applications on force.com:

1.7 billion1

$214 billion2

1.4 billion3

300 billion2

3.9 trillion2

110,0004

1 Internet World Stats 2 comScore 3 IFPI 4 salesforce.com

MUCHÍSIMOS

Powering a Better Internet © 2010 Akamai

Security

HD Video Cloud Computing

Mobile

Commerce Optimization

HD Video

Motores de la nueva generación Internet

Powering a Better Internet © 2010 Akamai

Edge ISPs

Edge ISPs Edge ISPs Edge ISPs Edge IPSs

Edge ISPs Edge ISPs

Tier 1Nets

Barrera 1: Capacidad middle-mile

Tier 1Nets

Tier 1Nets

Edge Servers

Bottleneck

Powering a Better Internet © 2010 Akamai

Ceremonia

Trailers Bandas sonoras

Historia Ganadores

Audio

Subtítulos

directoRed carpet

HD HD QualityQuality

Adaptive Adaptive BitrateBitrate

Real Real TimeTime

DVRDVR

Fast Fast SwitchingSwitching

Powering a Better Internet © 2010 Akamai

Security

HD Video Cloud Computing

Mobile

Commerce Optimization

Cloud Computing

Motores de la nueva generación Internet

Powering a Better Internet © 2010 Akamai

…en 1996

…en 1997

…en 1998

Liberalización del mercado de las telecomunicaciones

Powering a Better Internet © 2010 Akamai

Cloud Computing

Virtualization Software as a Service

Application Platform as a Service

Infrastructure as a Service

Optimization

Edge Applications

EdgeComputing

Content Storage

Powering a Better Internet © 2010 Akamai

Barrera a la adopción de Cloud Computing

PaaS

IaaS

SaaS

NAP

NAP

Verizon

L3

Cogent

Cloud servers reside in big data centers, farther away from the end user

End User

Consequences: Performance degradation and increased vulnerability

Powering a Better Internet © 2010 Akamai

La realidad de la optimización en la nube

Australia Asia Europe North America

12

30

15

59

8

16

6 8

60

50

40

30

20

10

0

Seco

nds

With Akamai WAAEC2

Aplicación global SaaS sobre Amazon EC2 acelerada con Web Application Accelerator

Powering a Better Internet © 2010 Akamai

El rendimiento es la claveP

erc

en

tag

e

25

20

15

10

5

0

1.5 2 2.

5 33.5 4

4 Seconds

Each represents$370 Booking

Transaction Time – Akamai DSA vs Akamai Content Delivery

Seconds

4.5 5

5.5 6

6.5 7

7.5 8

8.5 9

More

Abandonment Zone

DSA

CDN

Powering a Better Internet © 2010 Akamai

Cloud Datacenter

End User

Akamai EdgeComputing

Akamai Edge Servers

Edge Applications Available Today:• Configure Product• Sweepstakes/Contest• Locate Dealer/Store• Complete Survey• User Prioritization• Shopping Cart

• Calculate Financing• Waiting Room• Voting Form• Plan a Trip• Generate a Map

• Play Game• Register for Entry• Search Site• Request Information• Process Form

Powering a Better Internet © 2010 Akamai

HD Video Cloud Computing

Mobile

Commerce Optimization

SecuritySecurity

Motores de la nueva generación Internet

Powering a Better Internet © 2010 Akamai

Preocupaciones de los CIO

Security

Performance

Availability

Integration

Customization

#1

#2

#3

#4

#5

CIO Survey* (IDC September 2008; 244 Respondents)

Powering a Better Internet © 2010 Akamai

Cloud Datacenter

End User

Web Site tradicional

1

10

100

10000

Traffic

1000

Powering a Better Internet © 2010 Akamai

Cloud Datacenter

End User

1

10

100

10000

Traffic

1000

X

Web Site tradicional

Powering a Better Internet © 2010 Akamai

Cloud Datacenter

End User

Web Site con Cloud Delivery

1

10

100

10000

Traffic

1000

Powering a Better Internet © 2010 Akamai

Cloud Datacenter

End User

Web Site con Cloud Site Shield

1

10

100

10000

Traffic

1000

Trusted Connection

Akamai Site

Shield

Powering a Better Internet © 2010 Akamai

Cloud Datacenter

End User

Web Site con Cloud Web Application FirewallFilters SQL Injections, Cross Site Scripting, Other HTTP attacks

1

10

100

10000

Traffic

1000

Trusted Connection

Akamai Site

Shield

Powering a Better Internet © 2010 Akamai

Cloud Datacenter

End User

Web Site con Cloud EDNS

1

10

100

10000

Traffic

1000

Akamai DNSServersAkamai

Site Shield

Powering a Better Internet © 2010 Akamai

HD Video Cloud Computing

Mobile

Commerce Optimization

Security

Commerce Optimization

Motores de la nueva generación Internet

Powering a Better Internet © 2010 Akamai

advertisement

Hoy: Contextual

Powering a Better Internet © 2010 Akamai

advertisement

Motorcycle Enthusiasts

Futuro: comportamiento

Powering a Better Internet © 2010 Akamai

Family Oriented

advertisement

Futuro:Comportamiento Re-marketing

Powering a Better Internet © 2010 Akamai

advertisement

Futuro: comportamiento

Powering a Better Internet © 2010 Akamai

Navegantes en compradores

Attract Buyers

OnlineShoppingUniverse

“In Market”Shoppers

PredictiveSegments

Optimize User Experience

StreamingVideo

PCICompliance

ContentTargeting

DynamicSite

Accelerator

Transact Securely

SecureCheck Out

ShopperPrioritization

Powering a Better Internet © 2010 Akamai

HD Video Cloud Computing

Mobile

Commerce Optimization

SecurityMobile

Motores de la nueva generación Internet

Powering a Better Internet © 2010 Akamai

WirelessUser

Entrega móvil tradicional

Origin Web Server

Problem 1

Wireless packet loss forces retransmits over long distance

X

Powering a Better Internet © 2010 Akamai

Entrega móvil con aceleración en la nube

Origin Web Server

WirelessUser

Solution

Akamai Dynamic Site Accelerator

X

Akamai Edge Servers

Problem 1

Wireless packet loss forces retransmits over long distance

Powering a Better Internet © 2010 Akamai

Entrega móvil

Time

Mobile without Akamai

50 sec

20 sec

Mobile with

Akamai

Global email transaction including the download of a 1 MB attachment to

the iPhone

Powering a Better Internet © 2010 Akamai

WirelessUser

Futuro de la entrega móvil

Origin Web Server

Problem 2

Content needs modification based on device type

Powering a Better Internet © 2010 Akamai

WirelessUser

Origin Web Server

Problem 2

Content needs modification based on device type

Solution

Automatic Akamai transcoding at the Edge

Akamai Edge Servers

Futuro de la entrega móvil

Powering a Better Internet © 2010 Akamai

HD Video Cloud Computing

Mobile

Commerce Optimization

Security

Resumen