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SUPPORTING MC&FP ON
MEDIA MONITORING & ANALYSIS
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Understand the full range of how social media can be used at your agency
Apply lessons from cases where social media has been used by government
Start incorporating social media and its resulting data in a productive way today
Today's Objectives
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Richard Hartman, COO
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HOW TO CREATE COMPELLING AND
ENGAGINGSOCIAL MEDIA CAMPAIGNS
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Please interrupt with questions
Types of Social Media
Examples of Social Media Uses
Discussion
TOPICS COVERED
Key Takeaways
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Intelligence GatheringExtract and analyze open source intelligence.
Communications
Customer ServiceCreate cloud-based rapid response centers.
Collaboration
Exchange information, tips, news, and best practices.
Share information about your agency.
SOCIAL MEDIA USES
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CommunicationSocial Media Examples
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These double as collaborative platforms.
COMMUNICATION PLATFORMS
Post how-to videos
Address community
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Integrated Multimedia Campaign
Additional Info links
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Integrated Multimedia Campaign
Additional Info links
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Navy Using YouTube to Increase Recruitment & Retention
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iHealth Sg is a comprehensive guide to all healthcare facilities in Singapore. Produced by Ministry of Health (MOH), it contains over 3000 healthcare facilities like Clinics, Hospitals, Nursing Homes and Laboratories.
MOBILE PLATFORMS
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Leadership Case Study: Admiral StavridisSupreme Allied Commander, Europe
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Queensland Island Caretaker Job Contest 2009
Goal: Increase tourism to Queensland (North Australia)
Sponsor: Australian Gov’t
Program: Held contest to locate 6-month blogger to inhabit and market Australian island for $140K
Method: Used social media to market job and contest, and solicit applications
Results:Entire tourism budget: 1.7M• 34,680 job applications• $360 Million of publicity• Queensland tourism up 20%
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http://www.cdc.gov/widgets/
• Take Content to User
• Go Viral
• Take advantage of stakeholder networks
FBI & CDC: Widgets
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1. Which examples did you find compelling?
2. Which were the least compelling?
3. How can you integrate these strategies at your agency?
DISCUSSION
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CollaborationSocial Media Examples
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Web-based PM
Software
• Create, assign, manage, and track tasks
• Project planning
• Social networking & directories
• Wikis & document collaboration
• Group communication: email, polling, commenting, forums
ZOHO
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COLLABORATIVE PLATFORMS
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MOBILE PLATFORMS
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MOBILE PLATFORMS
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1. Which examples did you find compelling?
2. Which were the least compelling?
3. How can you integrate these strategies at your agency?
DISCUSSION
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Customer ServiceSocial Media Examples
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Uservoice
Kindling
Polldaddy
Twitter & FB
Ning
Google Moderator
Zapsurvey
Backboard
Feedback
:CUSTOMER SERVICE
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CUSTOMER SERVICE
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Intelligence GatheringSocial Media Examples
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How social media can be used for intelligence & enforcement
Inform
News monitoring, agency monitoring, & social media monitoring can be used to gather intelligence about reactions from media, governments and the public in real-time.
Media MonitoringExplore
Relationship monitoring may be used to uncover connections between individuals. Connections may be used to solve crimes by eliciting information from uncovered associates.
Network AnalysisUnderstand
Information, when analyzed properly, can provide insights into a group’s or the public’s perceptions or widely held beliefs about issues, policies and events.
Sentiment Analysis
INTELLIGENCE GATHERING
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INTELLIGENCE GATHERING
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Real-time Situational Awareness
US Airways Lands in Hudson Illegal Border Crossing Policy Changes & Incidents
MEDIA MONITORING
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This photo posted to social media helped London Police Capture this Looter.
After sixteen years at large and twelve years on the FBI Ten Most Wanted Fugitives list, Bulger was arrested in Santa Monica, California, on June 22, 2011
FBI’s MOST WANTED
The FBI was notified of his location just hours after blasting his photo on Twitter and Facebook.
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1. Why do you think the FBI finally caught Bulger?
2. Are government agencies using social media this way?
3. What lessons can we draw from these examples?
DISCUSSION
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Social media is a very powerful tool for governments.
TAKEAWAYS
Before starting a program; know your options and your goals to avoid being overwhelmed.
Selecting the right application is as important as deciding to use #socmed.
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BREAK
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