THE STORY SO FAR...BY NICK & SANKY

THANKYOU..:)

THERE IS NO PERFECT PROCESS

EVERY PROJECT IS DIFFERENT

BUT THE AIM IS ALWAYS THE SAME

INNOVATIVE AND INTUITIVEamazingly simple

BUT ULTIMATLEYa pleasure to use

FOR EXAMPLE...

_1996_Very few mobile phones_No email_No websites_Low visual design values_Technology doesn’t work

A BRIEF HISTORY LESSON...

996...1 2003

_2011 (8 years young)_Project range from S/M/L/XL_Technology works_Play/R&D plays a central role_Social & behavioral_Narrative

web

mobile

branding

exhibition

product

service

event

interiors

UX

_No fast food_No gambling_No cigarettes

...but we will do sex.

CONTEXT

ICONIC

( )

SEX

SO WHAT ABOUT PLAY ?

VIEWERS V’S READERS

One-third of TV watching to be video-on-demand by 201From 8.5 percent in 2007 to 38 percent in 201Pike & Fischer, business, legal, and regulatory Information Solutions

55% of Virgin Media's 3.71 million customers who use its VoD service watch more programming in this way than via some traditional channels.Mark Sweeney, guardian.co.uk, Thursday 29 October 2009 14.52 GMT

22

IT ALL STARTED IN MARCH 2010

SKY

XBOX

_Starry Sky_Bag _Campfire

which we thought...

THE BRIEF

?

THERE IS NO PERFECT PROCESS

but that’s fine...

STRATEGY (GONE WRONG)

Search Engines

Movie Websites

MobileTV

Widgets

Social Networks

FriendsBags

My Bag

Catalog

Player

Download Client

Play (1 click)

Add to Bag

Share

Yota Movie Service - High Level Approach

Syndicated Tools

Website & Cloud Services

Platforms

INSPIRATION

INSPIRATION

X

SPECIFICATION

Specification

USER PERSONAS

USER JOURNEYS

SKETCHES

COMPONENTS

WIREFRAMES

NO

THERE IS NO PERFECT PROCESS

ADVANCED WIREFRAMES

YES

CONCEPT 1

CONCEPT 2

PROTOTYPE

PROTOTYPE

HANG ON...WE NEED A BRANDCONCEPT 1 CONCEPT 1

VISUAL REFERENCES

EXPLORING LIGHT

REACTING TO CONTENT

COMING TO LIFE

...TIME TO GET MOTORING

"after the meeting I realised we still missed the crucial part of design.”

BUT THEN.....

BACK TO THE DRAWING BOARD

NOW THE WORK REALLY STARTS

BUTTONS, ICONS & VISIBLE FEATURES ALL CHANGE

AND THE SPECIFICATION WAS STILL CHANGING WITH TESTING

TV WAS ‘RELATIVELY’ EASY

EXCITINGLY...

JUST THE BEGINNING

_Concept design before detail_Consider all platforms upfront_Design core platform first_Create design guidelines early and iterate_User test often_Always look to do better_Great clients know design is a process

and remember....

TIPS...

THERE IS NO PERFECT PROCESS

IN CONCLUSION

OBSERVATION IS INSPIRATION

THANKS FOR LISTENINGNICK & SANKY