AMD Athlon II Update Media Pres Final10 13 09

AMD Athlon™ II Processor Family Update

New Low Power & Triple-core Processors

Embargoed until October 20th, 2009 at 12:01 a.m., ET

2 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009

Agenda

Desktop Market Trends

New AMD Athlon™ II processors

AMD’s Strategy for Innovative Form Factors

AMD Platform Differentiators


Desktop Market Form Factor Trends

* Source: IDC Worldwide and U.S. PC Client Sub Form Factor 2009-2013 Forecast. Shown: estimated total CAGR for 2008 – 2013

Key Take-aways

• SFF growing at the expense of Minitower - reduced expansion for mainstream PC’s

• Although desktop margins are under pressure, AIO, USFF, and Tiny represent opportunities for uplift

• If US Retail is a leading indicator, WW data may underestimate the growth of AIO

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2006 2007 2008 2009 2010 2011 2012 2013

AIO

Tiny (<4L)

USFF (4-7L)

SFF (8-19L)

Minitower (20-

34L)

Tower (≥35L)

Other (WS,

HTPC, Blade)

3.5% CAGR**

3.5% CAGR**

5.3% CAGR**

9.1% CAGR**

WW PC Client Shipments by Sub Form Factor* US PC Client Shipments by Sub Form Factor*

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2006 2007 2008 2009 2010 2011 2012 2013

AIO

Tiny (<4L)

USFF (4-7L)

SFF (8-19L)

Minitower

(20-34L)

Tower

(≥35L)

Other (WS,

HTPC, Blade)


Key Platform Attributes

• Desktop performance in a refined, fully integrated package

• Smaller desktop footprint for larger screen sizes

• <20" AIO already exists…it’s called a notebook

• Scalability and longevity of chassis investments

• Similar to notebook business model

• Desktop performance on the desk, instead of the floor

• Aesthetic: is the tie-breaker not the criteria

• Notebook volumes driving down price premium for some compact components

• Flexible platform design

• Expansion essential to replace mainstream Mini-tower

• Upgradable to discrete GPU, Memory, TV tuner, etc.

• Balanced desktop performance with premium industrial design

• Premium component cost mandates higher performance experience to meet end user expectations

All-In-One (AIO) Small Form Factor (SFF) Ultra SFF(uSFF)/Tiny

8-19L 4-7L/<4L


AMD Delivers Solutions to Meet Growing Desktop Needs MainConcept – H.264 Transcode*

AMD Athlon™ II X4 6302.8 GHz


AMD Athlon™ II X4 605e2.3 GHz

AMD Athlon™ II X3 4352.89GHz







100%

101%

104%

108%

112%

117%

143%

138%

155%

165%

80% 90% 100% 110% 120% 130% 140% 150% 160% 170%

Based on AMD internal testing as of 10/01/09; results are normalized to the AMD Athlon ™ II 215. Configuration; M4A78T-E motherboard, ATI Radeon™ HD 3300 GPU, 4GB DDR3-1066, Windows Vista® 64 Ultimate. Mainconcept encoder converts DoubleDutch.mpeg (114MB) to an H.264 format.


The Scalability of Low Power Athlon™ II Processors

PCMarkVantage

3D and Gaming

Get more performance and enjoyment from your PC experiencewith next-generation low power processor technology for

hassle-free, efficient computing

AMD Athlon™ II X4 605eAMD Athlon™ II X3 405eAMD Athlon™ II X2 240e

ProductivityMedia3DMarkVantage

MainconceptEncoder

60%

70%

80%

90%

100%

110%

120%

130%

140%

* Pricing based on Suggested System Builder Price (SSBP) as of 10/20/09. Results based on AMD internal testing, normalized to AMD Athlon™ II X2 240e; percentage improvement expressed as reduction in elapsed time (lower time = higher percentage). Configuration: Gigabyte 785G motherboards with sideport disabled, ATI Catalyst™ 9.9, 2x2GB DDR3-1066, Windows® 7. Media performance capture as an average of 4 separate transcodes in MainConcept encoder converting DoubleDutch.mpeg (114MB) to an H.264 format.


Performance for a Valued Experience

109%102%

120%

177%

110%114% 116%

106%

124%

140%

155%

187%

0%

20%

40%

60%

80%

100%

120%

140%

160%

180%

3D Gaming3Dmark Vantage

ProductivityPCMark® Vantage

HD VideoMainconcept H.264

Slide ShowWindows Movie Maker

Intel Core 2 Duo E7400 AMD Athlon™ II X2 240e Intel Core 2 Duo E8500 AMD Athlon™ II X3 435

* Pricing based on newegg.com as of October 7th, 2009. ** Pricing based on Suggested System Builder Price (SSBP). Performance based on AMD internal testing as of 10/01/09; results are normalized to the Intel Core 2 7400. AMD Configuration: M4A78T-E motherboard, ATI Radeon™ HD 3300, 4GB DDR3-1066, Windows Vista® 64 Ultimate. INTEL configuration: DG45ID motherboard; G45 Express; 4GB DDR2-1066; Windows Vista®

64 Ultimate. PCMark Vantage results are measured in Marks; Mainconcept encoder converts DoubleDutch.mpeg (114MB) to an H.264 format. Windows Movie Maker renders a photo slide show as an AVI from a dataset of 97 1600x1066 JPEG images. Lower time = higher percentage for Movie Maker and Mainconcept. 3DMark Vantage overall results are measured in Marks.


Offer a range of solutions that scale from basic computing to full HD experience*• Optimize system level differentiation

potential• Balance performance, form factor, and

cost

Leverage established client Infrastructure for optimumcost structure• Focus on 45W and 65W desktop

processors• Pair with existing client chipsets• Offer uDIMM and SODIMM support• Rich upgrade options including discrete

graphics (PCIe®, MXM) and TV tuners• Opportunistically position BGA for extreme

form factors

AMD’s All-In-One/Small Form Factor Strategy

Form Factor

Perfo

rm

an

ce

Mobile on

Desktop

65WAMD

PC LevelExperience

Atom

ION

45W AMD

Right on Target!

The right balance of price, form factor,

and performance for uSFF and AIO

Scalable SFFFull product stack

to displace Minitower desktop

*HD Monitor Required


45nm AM3 Low Power Processor Series

CPU Series CPU TDP Platform Target Form Factor

AMD Phenom™ II X4 900e ProcessorsEnergy Efficient Performance Quad-Core

65W SFF(~10L)• DT Chipset

• uDIMM• Low-Profile GPU

AMD Athlon II X2 200e ProcessorsEnergy Efficient Dual-Core

AMD Athlon II X3 400e ProcessorsEnergy Efficient Mainstream Triple-Core

AMD Athlon™ II X4 600e ProcessorsEnergy Efficient Mainstream Quad-Core

45W

45W

45W

AiO(20”+)

• NB Chipset• LVDS • SO-DIMM• MXM GPU• TV Tuner


Platform Benefits: Windows® 7 Ready

The AMD Mainstream Desktop Platformdelivers a great Windows® 7 experience

Ready for Windows® 7

Visuals • Accelerated 3D windows

•Quick and easy setup of multiple displays

•Smooth MCE video preview and playback

Features• Virtual XP support throughout

• Integrated Power Management

• Fusion for Desktop, Fusion for Media,

compatibility

Stability• WHQL drivers available months ahead of

launch

Windows® 7 capable PC configuration required for full Windows® 7 functionality.


Platform Component: SoftwareAMD Fusion Media Explorer

Easy to SeePlatform Performance Advantages

•Scalable features based on hardware performance

•Smooth multi-stream videos using multi-core and HD video acceleration*

•Easy to grasp core scaling•Accelerated CPU/GPU transcode with ATI Stream technology**

Explore your digital media content, from multiple local and online sources, in

a quick and easy to use browser.

Experience your media in a more engaging 3D streaming view allowing

one-click sharing and gathering of memories with friends thru social media sites

Discover new photos, videos or music via MEGA Search which suggests new

online content related to what your are viewing

*HD monitor required for full HD capability. ** ATI Stream enabled application.


DISCLAIMER

The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors.

The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes.

AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.

AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

ATTRIBUTION

© 2009 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, ATI, the ATI logo, AMD Athlon, AMD Phenom, Catalyst, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows, Windows Vista, and DirectX are registered trademarks of Microsoft Corporation in the United States and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.

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AMD Athlon II Update Media Pres Final10 13 09