1. Best PracticesPromoting your online channelsAmish Patel
Natalie FedieClient Development Consultant Director of Client
[email protected][email protected]@amish_patel06 / @GovDeliveryUK
@nfedie / @GovDelivery01293
763543651-757-4139www.govdelivery.co.uk
2. The benefits of digital communication areobvious.... Lower
costs Avoidable contact Instant access to up to date information
Easier to transact Convenience Mutually beneficial2 3. Successful
digital engagement isnear impossible...... 4. ...unless you promote
your channels. 5. Channel Integration & Promotion advice 6.
Integrate with online andoffline channels Traditional 7. Offline
Promotion 8. Integrate with all touch-points 9. Brand the Service
10. Make it visible 11. Explain why 12. Keep it simple 13. Promote
on other websites 14. Utilise email footers for cross-promotion 15.
Think mobile 16. React quickly 17. Top 10 tips...Promotion as
important as developing channelsPromote online and offlineTake
every available opportunity to engageReact quickly to eventsExplain
the benefits of engaging with you 18. Top 10 tips...Brand the
service (and give it a meaningful name)Integrate digital with
offline channelsProvide support for multiple digital
channelsProduce a promotion plan and review it monthlyDont stop
promoting 19. Never stop promoting... 20. Questions...For more
information on GovDelivery or advice on promotion ofonline
services:Amish PatelClient Development ConsultantEmail:
[email protected]: @amish_patel06 /
@GovDeliveryUKNatalie FedieDirector of Client
ServicesEmail:[email protected]:@nfedie/
@GovDeliveryConnect:www.govdelivery.co.uk
