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VIDHATANAND Founder, Vocabmonk.com A Gamified and Personalized vocabulary building tool powered with Artificial Intelligence. Twitter : @vidhatanand Email : [email protected]

Amplify user engagement with Game Mechanics - Vidhatanand

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Page 1: Amplify user engagement with Game Mechanics - Vidhatanand

VIDHATANANDFounder, Vocabmonk.com

A Gamified and Personalized vocabulary

building tool powered with Artificial

Intelligence.

Twitter : @vidhatanandEmail : [email protected]

Page 2: Amplify user engagement with Game Mechanics - Vidhatanand

GAMIFICATION

Amplifying user engagement with

Game Mechanics

Gamification is the use of game thinking and game mechanics to engage users in solving problems.

Page 3: Amplify user engagement with Game Mechanics - Vidhatanand

Users of www.myboringsite.com

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Why are the users silent or do they just seem silent?

• They don’t comment.• They don’t submit articles/posts.• They don’t return frequently. • They don’t refer the website to friends.• They don’t complete their profile.• They don’t connect facebook/twitter accounts• They don’t use the share link at all.• They don’t ……….

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We will make them active, regular, and frequent contributors.

Motivation with Gamification

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History

It has existed since long, in a wide variety of activities to drive actions.

• Teaming sales group to outperform other teams.• Incentives for extra sales.• Monthly sales target reminders.Many more you can think of.

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Psychology

How game mechanics/dynamics are able to drive actions?

Human behavior is a result of the precise temporal convergence of three factors

Motivation: the person wants desperately to perform the behavior.Ability: the person can easily carry out the behavior.Trigger: the person is triggered to do the behavior

(i.e. he is cued, reminded, asked, called to action, etc.)

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New myboringsite.com : Gamified

Myboringsite.com : Gamified

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Enough talks, Real figures: Vocabmonk.com

16 Minutes/Per User 28 Minutes/Per User

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Lets get to drupal : Modules

1. Userpoints2. Badges3. Achievments4. Rules5. Views6. Profile Complete Percentage7. Badgeville Integration

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?