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Your Organization's On Social Media ... Now What?: Finding the Next Steps Amy Sept, Nimbyist Communications You created a profile for your organization; you’ve sent a few messages. Nobody wrote back. You (and your boss) are wondering just where that social media magic is hiding. The magic is there, but you need a plan. The goal for this session is to give you practical information to help you identify your next steps, move your online community forward, and find the spark you’ve been looking for. Takeaways: - Practical “how to” information - A framework for their your media plan - Ideas to get your social media program moving forward
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#MCC11
Presented by Amy Sept Nimbyist Communications
Finding the next steps
You’re on social media now what?
Social Media =
Online activities that connect users with other people and information.
~ Amy W. Sept
http://www.flickr.com/photos/cverdier/4321365261
http://www.flickr.com/photos/kayveeinc/3095282108
• Find new audience
• Attract more support
• Share expertise and information
• Engage your supporters
• Build an online community
• Create new connections
• Raise money
• Promote events
http://www.flickr.com/photos/ikayama/983021323
http://www.flickr.com/photos/38565413@N03/5086611825
WHO do you want to talk to?
WHY do they want to hear from you?
WHAT is your plan?
HOW will you keep moving forward?
http://www.flickr.com/photos/matthewfield/2306001896/
9 million Canadians log into Facebook every day
4.8 million Canadians have Twitter accounts
3.7 million Canadians are on LinkedIn
WHO DO YOU WANT TO TALK TO?
• Connection to organization?
• Gender?
• Location?
• Income?
• Interests?
• Psychographic details (ie what stage of life are they in?)
• Preferred social network?
http://www.flickr.com/photos/junehymas/3725211174/
WHO DO YOU WANT TO TALK TO?
http://www.flickr.com/photos/sepehrehsani/5766453552
Half of all Facebook logins are to play games.
42% of those 50+ are involved with social networking.
40% of Facebook users are under 25, compared to just 17% of Twitter users.
WHO DO YOU WANT TO TALK TO?
http://www.flickr.com/photos/gerlos/3119891607
WHO DO YOU WANT TO TALK TO?
http://www.flickr.com/photos/bonvoyagetohappy/5561851941
WHY DO THEY WANT TO HEAR FROM YOU?
http://www.flickr.com/photos/visionello/4458183538
WHY DO THEY WANT TO HEAR FROM YOU?
“You have to earn your place in your audience’s
minds every day.”
Owen Thomas, VentureBeat
http://www.flickr.com/photos/loop_oh/4541019515
WHY DO THEY WANT TO HEAR FROM YOU?
http://www.flickr.com/photos/dcjohn/12852539
WHY DO THEY WANT TO HEAR FROM YOU?
http://www.flickr.com/photos/george/3047558085
WHAT IS YOUR PLAN?
http://www.flickr.com/photos/mikefischer/2871738932/
WHAT IS YOUR PLAN?
http://www.flickr.com/photos/cambiodefractal/503032254
WHAT IS YOUR PLAN?
We will know we’ve been successful if …
http://www.flickr.com/photos/hikingartist/4789352849
Set realistic targets!
WHAT IS YOUR PLAN?
HOW WILL YOU KEEP MOVING FORWARD?
http://www.flickr.com/photos/mouser-nerdbot/5108001443
HOW WILL YOU KEEP MOVING FORWARD?
http://www.flickr.com/photos/alphageek/233472093/in/photostream/
“Investing your social currency means giving your time, your knowledge, and
your efforts… people don’t care about your business until they know you
care about them.”
Scott Stratten, UnMarketing
SOURCES
• Photos used under Creative Commons from Flickr.com.
• LinkedIn statistics: http://www.socialnomics.net/2011/03/28/linkedin-hits-100-million-breakdown-by-country-graphic/ (March 2011)
• LinkedIn statistics: http://linkhumans.com/blog/linkedin/linkedin-global-network-statistics-2011-infographic (March 2011)
• Facebook vs Twitter, 2010 Demographics: http://www.nickburcher.com/2011/01/twitter-demographics-vs-facebook.html (January 2011)
• Facebook gaming statistics: http://www.allfacebook.com/facebook-games-statistics-2010-09 (September 2010)
• Seniors’ Presence on Social Media Doubles: http://www.socialnomics.net/2010/09/03/seniors-presence-on-social-media-doubles/ (May 2010)
http://www.flickr.com/photos/tabor-roeder/5423474969/
Thank you!
Amy W. Sept Nimbyist Communications www.nimbyist.com
416.619.7730 [email protected] @amysept / @nimbyist
