3 Year Plan Financial Summary

An In-Progress Use Case: Customizing & Deploying DITA to Produce Innovative Educational Products

Edwina Lui Information Architect, Kaplan Publishing

3 Year Plan Financial Summary

Kaplan Test Prep Overview

Kaplan helps individuals achieve their educational

and career goals.

We build futures one success story at a time.

Our Mission

The Kaplan Story

Founded by Stanley Kaplan in 1938

Began as a test prep business in Brooklyn, NY

Helped students gain access to top schools

Made admissions process more transparent

Growth fueled by student success and word of mouth

Kaplan Fast Facts

One of the largest global, diversified education companies

Operations in more than 30 countries

16 currencies

More than 1 million students each year

Over 32,000 employees

Over 400 locations around the world

Founded in 1938

Kaplan Divisions

Kaplan Test Prep

Graduate programs Pre-college programs

Health programs Bar review

Preparation for business, medical, law and graduate admissions exams

Tutoring and test prep for K-8 state test readiness, college prep

solutions, K12 resources for teachers

Professional licensing preparation programs for doctors and nurses

Comprehensive and Multi-State bar review for aspiring lawyers

Digital

Online

On Site

Classroom

Publishing

Printed Books

Classroom Anywhere On Demand Mobile Tablets Social Media

Kaplan Test Prep Product Offerings

eBooks

Tutoring

3 Year Plan Financial Summary

Business Drivers for DITA Adoption

Kaplan Test Prep Student Data: Device Adoption

0 2 4 6 8

10 12 14 16 18

% of KTP Students

Own Electronic Reader Intend to Buy Electronic Reader

Own iPad Intend to Buy iPad

Own Other Tablet Intend to Buy Other Tablet

Kaplan Mobile for iPad

Kaplan Test Prep Goals: Student Experience

Portable

Customizable

Adaptive

Multi-Format

Kaplan Test Prep Goals: Content

Granular

Modular

Single-Sourced

Kaplan Test Prep Content: Categories

Written and video instruction

Guided work and interactive lessons

Diagnostic and practice quizzes and tests

Full-length exam simulations

Quick reference material

Kaplan Test Prep Content: Current State

• 4 separate LMS environments • At least 4 distinct source content models (LMS-specific) • More than 130,000 question items • Approximately 120,000 minutes of video • Approximately 22,000 glossary items • 200,000 pages of content in unstructured formats • Unknown % of reused/repurposed content across existing source structured and unstructured formats

Kaplan Test Prep Content: “Family Tree”

Content

Book

Mobile App

eBook

Book

Mobile App

eBook

Flashcards Mobile App

Book Book Mobile App

Online Test

eBook

Content Online Test

3 Year Plan Financial Summary

DITA Adoption: Round 1

Why DITA for Kaplan Test Prep?

Kaplan Goals • To support delivery of single-sourced content to multiple

outputs • To reuse and recombine chunks of content to produce

innovative new products quickly and efficiently

DITA’s Purpose • To satisfy requirements for information typing, semantic

markup, modularity, reuse, interchange, and production of different deliverable forms from a single source

Why DITA for Kaplan Test Prep?

KPUB DITA Specializations: General

MathML support in all topics

Additional granularity in glossary items

Specialized type of note (callout)

KPUB DITA Specializations: Assessment

New interaction type: Sort

Enforce creation of question items as individual topics

Allow use of multiple paragraphs in question item components

Capture question sets with shared stimuli or other components

Further identify semantically different test components

3 Year Plan Financial Summary

DITA Adoption: Round 2

More than one way to single select…

Kaplan Test Prep Content Model Requirements

• Specialized types of lists in question stems • Distinguish between measurement and instruction in questions

What are the semantically distinct pieces of content to be captured?

• Modular use of question components inside and outside questions • Differing revision lifecycles for different question components

What level of granularity is required for each type of content?

• Content structures ultimately defined by outside bodies • Business requirement to replicate actual tests

To what extent can like content structures be standardized?

KTP DITA: More Granular, More Flexible

Question Topic

Stimulus

Stem

Answer Option Group

Answer Option A

Answer Content

Answer Feedback

Answer Option B

Answer Content

Answer Feedback

Answer Option C

Answer Content

Answer Feedback

Question Hints

Question Explanation

Multiple Choice Interaction in KPUB DITA

KTP DITA: More Granular, More Flexible

Interaction Map

Question Map

Stimulus

Stem

Answer Option Group

Answer Option A

Answer Content

Answer Option B

Answer Content

Answer Option C

Answer Content

Instruction Map

Option-Level Instruction

Answer Feedback A

Answer Feedback B

Answer Feedback C

Question Hints

Question Explanation

Multiple Choice Interaction in KTP DITA

KTP DITA: More Granular, More Flexible

Interaction Map

Stimulus

Question Map

Stem

Answer Option Group

Question Map

Stem

Answer Option Group

Instruction Map

Option-Level Instruction

Instruction Map

Option-Level Instruction

Question-Level Explanation

Multi-Part Interaction in KTP DITA

KTP DITA: More Granular, More Flexible

Question Set Map

Stimulus

Interaction Map

Question Map

Instruction Map

Interaction Map

Question Map

Instruction Map

Question Set Map

Interaction Map

Question Map

Instruction Map

Interaction Map

Question Map

Instruction Map

Question Set Explanation

Nested Question Sets in KTP DITA

3 Year Plan Financial Summary

Next Steps

KTP DITA: Implications

Formalize modular authoring practices

Configure CCMS to manage more complex, granular assessment model

Develop authoring UI to mask model complexity and granularity from average user