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4C is a big data analytics and social intelligence platform that collects public social data and applies exclusive analysis and mapping algorithms to track relationships between audiences, behavior and brand affinity. It combines more than 20 years of university research in big data and computational science with proven advertising acumen to reveal new audience insight for brands and agencies.
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WE ARE A TECHNOLOGY COMPANY.We are a team of data scientists and marketers who use social data to better understand the connections among brands, people, and media.
YOU ARE WHAT THEY SAY YOU ARE.we believe
We help you discover the connections that define your brand.
YOU ARE WHAT THEY SAY YOU ARE.we believe
ADVERTISING IS BROKEN.The tools that brands currently use to understand connections weren’t designed for this purpose. That makes it difficult for you to reach the right people, in the right place, at the right time.
we believe
THERE IS POWER IN DATA.we believe
One billion users and hundreds of thousands of brands create trillions of connections. We have the ability to discover — and measure the strength of — those connections that are most meaningful to your brand.
we believeDATA IS ONLY AS POWERFUL AS YOU MAKE IT.Today, everyone has access to “big data.” We’ve spent the last 30 years creating algorithms that make this data both useful and actionable.
BECAUSE IT IS.It seems like rocket science.
BECAUSE IT IS.It seems like rocket science.
We’ve applied our architecture, originally designed to study astrophysics, weather patterns, and epidemiology, to social data — the richest collection of unbiased behavioral and interest data ever amassed.
OUR PLATFORMOur unique mapping technology enables brands to gain actionable insights that transform how they reach and communicate to their audiences.
INPUT SYNTHESIZE NORMALIZE MAP CONNECTIONS
TARGET ANALYSIS EXECUTE
OUR platform
INPUTUNSTRUCTURED STRUCTURED
INPUT SYNTHESIZE NORMALIZE MAP CONNECTIONS
TARGET ANALYSIS EXECUTE
OUR platform
An ensemble of algorithms strips away all of the noise and passive data points that have the ability to tarnish the data set.We value
active engagement over passive likes and follows.
SYNTHESIZE
INPUT SYNTHESIZE NORMALIZE MAP CONNECTIONS
TARGET ANALYSIS EXECUTE
OUR platform
During this phase we align the data sets on a common scale.This allows us to understand trillions of connections across
both Facebook and Twitter.
NORMALIZE
INPUT SYNTHESIZE NORMALIZE MAP CONNECTIONS
TARGET ANALYSIS EXECUTE
OUR platform
Using our patented Affinity analysis, we discover and measure the strength of the connections between brands and
media properties, at scale.
MAP CONNECTIONS
INPUT SYNTHESIZE NORMALIZE MAP CONNECTIONS
TARGET ANALYSIS EXECUTE
OUR platform
We distill and contextualize our analysis into actionableinsights that create measurable impact for your brand.
TARGET ANALYSIS
INPUT SYNTHESIZE NORMALIZE MAP CONNECTIONS
TARGET ANALYSIS EXECUTE
OUR platform
EXECUTE
4C powered a major hair care brand’s campaign, ensuring that they would take home best performance for the Oscars.
CHALLENGEA major hair care brand wanted to own the red carpet at the Oscars. They enlisted 4C to help them launch real-time Twitter campaigns so that they could extend their content to the right viewers at the right moments.!Prior to, during and after the telecast, 4C’s platform was used in a war room setting as the brand produced content in the moment mirroring the hair styles of celebs walking down the red carpet. !As you will read, 4C’s unique features were the perfect compliment to the brand’s award-winning campaign.
APPROACH
4C utilized Twitter’s public data feed to build a brand profile on the hair care brand.
4C filtered out passive followers and built an accurate and relevant audience pool.
4C identified connections between the brand, their most active fans and celebrities.
Over 500 unique targets were identified and used, boosting engagement to a record 21%.
IMPACT230% more impressions
Overall cost per brand engagement reduced by 83%
Won L2’s “Best Use of Second Screen” Award
The brand owned the red carpet and their performance using 4C shattered their previous campaign results during the Grammy’s.
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SINGAPORE 302 ORCHARD ROAD #07-03, TONG BUILDING SINGAPORE 238862
THANK YOU 4C is a social intelligence platform that collects public anonymized aggregate data andapplies its proprietary data science algorithms to determine the affinities between audiences and brands. It combines more than 20 years of Northwestern University research incomputational science by Chief Scientist, Dr. Alok Choudhary, with proven advertising acumen to reveal new audience insight for brands and agencies. It is one of a handful of companies worldwide that is both a Facebook Preferred Marketing Developer Ads andInsights partner, and is Twitter Ads Certified. For more information, visit 4Cinsights.com.
