An ISV’s Guide to: Building Creative, Next-Gen Apps Eric Hagen ISV Technology Evangelist

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Eric Hagen ISV Technology Evangelist & Recovering Product Manager

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Matt Pasienski Director, Product

Orlando Del Aguila Developer, Guru

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Agenda

–  “Unofficial” User Experience Hall of Fame Inductees –  Modern User Expectations –  User-Centric Design Patterns in the Consumer and Commercial World –  Partner Demo: –  Q&A

“Unofficial” User Experience Hall Of Fame

+ =

Collaboration and Personalization

Mobile Experience

Community Building

Productivity

Collaboration, Information Aggregation

Collaboration, User-Centric Design

+ +

Dreamforce 2013 Inductees:

Today’s Business Users Have High Expectations

Buying Power Productivity Demands Proliferation of Consumer Apps and Devices

SaaS Imperative: Drive Adoption and Create “Stickiness”

Attract Users Become Indispensible

Delight Users

A Note On Design…

“Design is not how something looks,

but rather, how it works…”

-  Steve Jobs 1955-2011

The Salesforce1 Platform Enables User-Centric Design

1.  Add Contextual Collaboration 2.  Turn Interaction into Action 3.  Make it Personal 4.  Build a Community 5.  Integrate Information Seamlessly 6.  Deliver Insights, not Data

…for Mobile First, Feed-Centric Apps

Consumers Demand Mobile, Feed-First Apps 2013:

General–Purpose Feeds

2014: Dedicated Communities

Fitness

Hot Startups Jobs

Photo Sharing

Idea Sharing Stuff you hide from your parents.

Friends and Family

Professional Networking

Cult of Personality/ Personal Brand

Procrastinating

Ride-sharing

Business Collaboration and Customer Engagement

Consumers Demand Mobile, Feed-First Apps 2013:

General–Purpose Social Feeds

2014: Dedicated Communities

The Salesforce1 Platform Enables User-Centric Design

1.  Add Contextual Collaboration 2.  Turn Interaction into Action 3.  Make it Personal 4.  Build a Community 5.  Integrate Information Seamlessly 6.  Deliver Insights, not Data

…for Mobile First, Feed-Centric Apps

Pattern 1: Add Contextual Collaboration

1.6 Million activities/week

Pattern 1: Add Contextual Collaboration

Pattern 1: Add Contextual Collaboration

Images courtesy of Accountability Solutions

Pattern 1: Add Contextual Collaboration

Images courtesy of Accountability Solutions

Pattern 2: Turn Interaction into Action

$1,000,000,000

Pattern 2: Turn Interaction into Action

= Estimated amount paid by Facebook to acquire Instagram.

The Salesforce1 Platform Enables User-Centric Design

1.  Add Contextual Collaboration 2.  Turn Interaction into Action 3.  Make it Personal 4.  Build a Community 5.  Integrate Information Seamlessly 6.  Deliver Insights, not Data

…for Mobile First, Feed-Centric Apps

Pattern 2: Turn Interaction into Action

Images courtesy of Accountability Solutions

Pattern 2: Turn Interaction into Action

Images courtesy of Accountability Solutions

Pattern 2: Turn Interaction into Action

Images courtesy of Accountability Solutions

The Salesforce1 Platform Enables User-Centric Design

1.  Add Contextual Collaboration 2.  Turn Interaction into Action 3.  Make it Personal 4.  Build a Community 5.  Integrate Information Seamlessly 6.  Deliver Insights, not Data

…for Mobile First, Feed-Centric Apps

Pattern 3: Make it Personal

Pattern 3: Make it Personal

$2,500,000,000 = Estimated amount offered by Microsoft to acquire Mojang, the producers of Minecraft.

Pattern 3: Make it Personal Is ForceCraft Next?

Minecraft on https://developer.salesforce.com -- Courtesy of Pat Patterson

Pattern 3: Make it Personal

Images courtesy leveleleven

Pattern 3: Make it Personal

Images courtesy of leveleleven

The Salesforce1 Platform Enables User-Centric Design

1.  Add Contextual Collaboration 2.  Turn Interaction into Action 3.  Make it Personal 4.  Build a Community 5.  Integrate Information Seamlessly 6.  Deliver Insights, not Data

…for Mobile First, Feed-Centric Apps

Pattern 4: Build a Community

Pattern 4: Build a Community

Images courtesy of Dealer Team

The new Community Builder tool:

The Salesforce1 Platform Enables User-Centric Design

1.  Add Contextual Collaboration 2.  Turn Interaction into Action 3.  Make it Personal 4.  Build a Community 5.  Integrate Information Seamlessly 6.  Deliver Insights, not Data

…for Mobile First, Feed-Centric Apps

Pattern 5: Integrate Information Seamlessly

Pattern 5: Integrate Information Seamlessly •  Integration (UX: Canvas everywhere! •  - feed, objects, in feed, profile, s1 ) •  Process Layer: Flow •  Data Layer: •  APIs •  Heroku Connect •  oData •  Files

•  TODO: •  Add: Aura Lightning, Lightning Flow Designer

User Interface Process Data

Canvas

Lightning App Builder

•  APIs (REST,SOAP) •  Triggers •  Chatter Publisher Actions •  Chatter Links (Pilot)

Lightning Process Builder

•  Bulk API •  Heroku Connect •  Wearables API

Lightning Connect

Pattern 5: Integrate Information Seamlessly

Canvas

Images courtesy of booking bug

Pattern 5: Integrate Information Seamlessly

New Booking New Booking

Images courtesy of booking bug

Pattern 5: Integrate Information Seamlessly

Images courtesy of Financialforce.com

Lightning Connect

Pattern 5: Integrate Information Seamlessly

Images courtesy of Financialforce.com

Pattern 5: Integrate Information Seamlessly

Images courtesy of Financialforce.com

0 = Total amount of Salesforce storage (in MB)

required per external object.

You’re welcome…

Integrate Information Seamlessly

Images courtesy of MuleSoft

Integrate Information Seamlessly

Images courtesy of MuleSoft

The Salesforce1 Platform Enables User-Centric Design

1.  Add Contextual Collaboration 2.  Turn Interaction into Action 3.  Make it Personal 4.  Build a Community 5.  Integrate Information Seamlessly 6.  Deliver Insights, not Data

…for Mobile First, Feed-Centric Apps

Pattern 6: Provide Insights, Not Data

Pattern 6: Provide Insights, Not Data

Images courtesy of Fliptop

Pattern 6: Provide Insights, Not Data

Images courtesy of Fliptop

Pattern 6: Provide Insights, Not Data

Images courtesy of Fliptop

The Salesforce1 Platform Enables User-Centric Design

1.  Add Contextual Collaboration 2.  Turn Interaction into Action 3.  Make it Personal 4.  Build a Community 5.  Integrate Information Seamlessly 6.  Deliver Insights, not Data

…for Mobile First, Feed-Centric Apps

Place Customer or

Partner logo in white area of

slide, centered horizontally

Matt Pasienski Director, Product

Orlando Del Aguila Developer, Guru

WIZELINE.COM WIZELINE.COM WIZELINE.COM

ABOUT WIZELINE

Founded by product professionals from Google, Ooyala, AppNexus.

Select Customers

Faster to market. Get more done with fewer resources.

Faster planning & decision-making

Less waste. Higher margins.

Less engineering waste.

Transparency & consensus. Better communication.

Better cross-team communication

Higher EBIDTA. Consistent win rates.

Increased revenue & reduced waste

WIZELINE.COM WIZELINE.COM

PRODUCT STRATEGY PROCESS

We need this to make the quarter CEO/CFO

I need this to make my number Sales Director

We’re going to lose our biggest customers Customer Success VP

We have tons of technical debt. This party ends if we don’t fix shit Engineering VP

We promised this functionality to the customer at deal signing Sales Guy

More self-serve functionality or we will lose the mid-market Marketing Guy

= 60%+ Amount of R&D dollars

spent on products that are never released or aren’t

used

Which product investments efforts will

maximize success?

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demo, video, Q&A, etc.

Demo

“Unofficial” User Experience Hall Of Fame

+ =

Collaboration and Personalization

Mobile Experience

Community Building

Productivity

Collaboration, Information Aggregation

Collaboration, User-Centric Design

Congratulations Dreamforce 2014 Inductees!

Use to introduce a

demo, video, Q&A, etc.

Q&A

Check out the new Partner Community

https://partners.salesforce.com/

Connect with Partners in the Partner Zone The Westin Hotel, Market Street 2nd Floor – Metropolitan Ballroom INNOVATE with the leading technology •  Demos of new Salesforce technology CONNECT with members of the partner community •  Partner Community Theater •  Networking areas •  Welcome reception and daily lunch service GROW your business with resources •  70+ partner-specific sessions •  ‘Ask the Experts’ consultation stations

AppBash 2014 on Wednesday Night!