Analysis of digipaks

The Neighbourhood- I Love you

Saint Motel- ForPlay

Bastille- Bad Blood

The Neighbourhood- I Love YouTypical of the band?

The album cover is very typical of the band as they like their simplicity in their video and it translates to their cover. Instead of using words the title is in symbols. The band often use the logo of a house to represent themselves. They have linked this into the album cover. It is actually quite smart as their fans will already be aware of this fact. Also I will attract new fans as they will be interested by the logos instead of words. As the album is called ‘I Love You’ they have used the eye symbol as well as a heart. They have used the logo of the house to represent themselves but also the ‘you’ in the album title.

Conventions:

This digipak follows the conventions of both the bands conventions as well as the conventions of digipaks. At the bottom of the back of the cover it has all the copyright details that are always found on the album. This is a requirement so that nobody can copy the music and sell it as their own. The back of the cover continues with the theme of black and white. It is simple and uses limited text. It follows the conventions of covers by having the barcode in the bottom right corner of the album. It also has the labels logo on the back. It has the tile of the album as well as the track list. This particular album only has eleven songs on them. They will be a mixture of popular ones that have already been released such as Sweater Weather, and some that haven't been released yet. The album cover follows the conventions of the band as they almost always use black and white in everything they do. The album uses this theme, it is shown in the background they have chosen. By having the background as dark clouds it allows the logo to stand out.

Parental Advisory Sticker:

This suggest that some of the contents of the album is inappropriate. This helps sell the brand of the band for being a ‘rock band’ . As rock bands are often seen as trouble makers and rebels. By having the sticker it is suggesting that this band is rebellious. This will make people want to buy the album even more as their parents may say no, leading to them rebelling and buying the album their selves. They also have who produced the album. This is commonly found on albums. On this particular album it is followed by the bands website- this is promoting the album even more.

Saint Motel- For Play cover and CD

Typical of the band?

Saint Motel is a unique and retro Indi band, whose music shows this. Therefore their CDs demonstrate this. Their front cover for their album ForPlay consists of illustrations instead of an image of the band. This is typical of the band as well as having the track list on the actually CD instead of having it on the back of the CD slip. The band uses CD slips instead of plastic to give it the look of vinyl record. These are seen as very retro in todays society. They have become even more popular amongst the Indi culture.

Colour scheme:

The colour scheme for this cover consists of oranges and greens. These have connotations of nature, which fits in with the fact they have stags on the cover. The theme runs throughout into the CD art design. The font they have used on the cover and followed through onto the CD, it uses a pale colour which makes it hard to read and the font they have chosen to use is small and thin making it even harder to read. Especially on such a busy background.

The cover follows the conventions of the Indi genre by using the simplistic style of having a card slip cover instead of the plastic one, this is because they do not want to mainstream into all the other genres and subgenres but stand alone as an individual band and have an individual market set for just them and their fans.

This cover is very unique as are their other covers. They use the same themes of wanting to be individual and stand out against the crowd. This flows through to their music and the way they present themselves as a brand. Their individualism helps sell their albums as the CD cover would stand out in a shop against others. People are more likely to buy an album that looks interesting and intrigues them, then one that is plain.

Bastille- Bad Blood

Colour scheme: The colour scheme for this cover is made up of dark toned colours which helps the white stand out and look bold. The image they have used looks illustrated rather then a photo. Which adds to the unique image of the band. Bastilles cover links to the connotations of being a rock band by having dark colours and being rebellious

Bastille is an English rock that formed in London in 2010. It is made up of front man Dan Smith, Kyle Simmons, Chris Wood, and Will Farquarson. They were originally a solo project until front man Matt Smith thought to join together and create the band. Their name derives form Bastille Day- which is a celebration that occurs on Smith’s birthday.

. Their second one is not as dark as their first. It uses a bold white colour, although it has a different colour scheme it sticks to the conventions of album covers by including the name of the album and all the important details such as who produced the album and the bands signature font. They also have the connotations of cars that both album covers use.

They have two different covers for their debut album. This is because Bad Blood was re-issued in November 2013, as a double album, they renamed it ‘All This Bad Blood’. The first disc is a reissue of Bad Blood, and the second disc is split into two parts, titled All This Bad Bloodand Other People's Heartache.

The first includes a road with the idea that the person in the image is being chased as he has a spotlight on him, could be the headlights of the car. The second cover has a car abandoned in the middle of nowhere. The two album covers link even though they are for the same album.