ANCILLARY TASK THE PROCESS

ALBUM COVER

MOOD BOARD

MOOD BOARD

We directed Hilary to pose similarly to the images of Beyoncé that we found using the search engine, Google.

In our opinion, she did this well as many of her poses look like those of Beyoncé.

Additionally, we attempted to do Hilary’s hair and make up similar to that of Beyoncé.

We felt that the hair style of the image in the bottom right hand corner looks identical to the image of Beyoncé on the

left of that image

RESEARCH

To get an idea of how to design our album cover, we looked at examples of Beyoncé’s album covers and analysed

them. On the next slides, you will be able to see the examples which we analysed.

When looking at these album cover examples, we noticed that Beyoncé tends to use a close up image of her on the front cover and a mid

shot or long shot on the back cover.

This is what inspired us to use a close up image of Hilary on the front cover and a long

shot of her on the back.

Furthermore, we realised that her poses change on the front and back

FIRST IDEA

Below is an image of the first album cover that we designed:

ANALYSIS/FEEDBACK

When analysing this design, we felt that it was too busy and there was too much going on.

We thought that the red background colour was too strong and that the inside cover, especially, looked too eventful.

As we wanted to create the best album that we could, we started again but this time using softer colours.

When getting feedback, it was suggested that the colours on the background of the original image of the front cover

looked better that the red put in place. Therefore, we used this as our starting point when creating the second album

cover

FEEDBACK FROM MEDIA TEACHERThe main focus of the feedback was on the text although comments have referred to other factors too.

The feedback he gave was that the text should stand out more as the picture is a very strong one and therefore, it takes away from the text. Secondly, he noticed that the colour red used for the text is not the same as that of the background. However, after we explained to him that it matched the colour of the lipstick, he understood why we had chosen that colour.

My teacher felt that Times New Roman did not suit the back album cover. This is because he believed that it looked very old fashioned

whereas a more modern font style would suit Beyoncé.

FRONT IMAGE WITH ORIGINAL BACKGROUND

In terms of text, we saw that she has had the name of the album under her

own name on multiple occasions. Therefore, we used this idea in ours when deciding on where to place the

text on the front cover.

For the inside of the inside album cover, we wanted to challenge what Beyoncé normally does. Beyoncé,

again, focuses on herself in the inside album cover.

However, we wanted to go against this because we felt that it would be a nicer idea to have a picture of the

couple as the main song of this album is ‘Brown Eyes’ and the image of the couple was taken on set.

We thought that this would be a good challenge because the main songs of Beyoncé’s are usually

those that has a more ‘wild side’ (fast beat), whereas the main song of this album is a slow, emotional one.

FEEDBACK

Our album cover design:

PRINT ADVERT

RESEARCH

At first, we were confused about how to start our print advert. Therefore, we looked online for

examples.

However, we found that Beyoncé does not have many print adverts.

To resolve this problem, we looked at print adverts of similar artists, Rihanna and Adele.

EXAMPLES:

OUR 3 DESIGNS

FEEDBACK

To decide on which design to go through with, we invited 6 people who were within the age of our target audience, showed them the three designs and made them choose which one they preferred.

We asked them to tell us which one grabbed their attention the most.

We did this because a print advert has to gain their audience’s attention immediately as it should persuade them to buy the album.

5 of 6 people said that the first design was the one which they preferred. Therefore, we decided to use this as our final design for

our print advert.

FURTHER IDEAS WHICH WE HAD:

ANALYSIS OF FINAL IDEA

The red faded block which we have at the bottom of the print advert was inspired by Rihanna’s print advert. We gained this affect through using the faded edged eraser tool, increasing its side and erasing the top block of that layer on Photoshop.

We got the idea to use the front cover on the print advert from Adele’s print advert