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This presentation is Japanese and partially English. - Report of MWC - Android development - Milog, Japan famous Android developer, strategy.
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「Androidアプリの課金/プロモーションの成功の秘訣」
1. In App Billing 2. 3rd-‐Party App Store 3. Global Apps/ Conference/ Sandbox.
1 TwiBer @yoheikiguchi
Who Am I??
Developing a Coolest App in the world, and +1,000 apps…
2 TwiBer @yoheikiguchi
0
5000
10000
15000
20000
25000
30000
Nov 21 Nov 23 Nov 25 Nov 27 Nov 29 Dec 01 Dec 03 Dec 05 Dec 07 Dec 09 Dec 11 Dec 13 Dec 15
New Users
TOTAL DL
AcWve Users
Sessions
3 TwiBer @yoheikiguchi
+50,000 DLs within a month. But, account is suspended for some
reasons.
On TechCrunch.
4 TwiBer @yoheikiguchi
From now
We’re going to launch
5 TwiBer @yoheikiguchi
What’s Mobile World Congress???
6 TwiBer @yoheikiguchi
スーツケース紛失？
7 TwiBer @yoheikiguchi
KDDIさんと16時間Flight.
8 TwiBer @yoheikiguchi
KDDIさんと16時間Flight.
9 TwiBer @yoheikiguchi
孫さぁぁ～～～ん！！
10 TwiBer @yoheikiguchi
前夜イベント参加
11 TwiBer @yoheikiguchi
韓国、台湾、中国、神。
12 TwiBer @yoheikiguchi
韓国、台湾、中国、神。
13 TwiBer @yoheikiguchi
韓国、台湾、中国、神。
14 TwiBer @yoheikiguchi
Sumsung is Huge…
15 TwiBer @yoheikiguchi
docomo globalもGood.
16 TwiBer @yoheikiguchi
docomo globalもGood. Tips. • Japanese Official Market takes 2
months to accept. • Global docomo market could accept
during dinner Wme.
17 TwiBer @yoheikiguchi
PS携帯いーよ。LGも。
18 TwiBer @yoheikiguchi
PS携帯いーよ。LGも。 Tips. • Experia Play is Android 2.3. • LG Tablet can record 3D video.
19 TwiBer @yoheikiguchi
日本にもチャンス…??
20 TwiBer @yoheikiguchi
3rd-‐Party App Store.
21 TwiBer @yoheikiguchi
Orange, Voda App Store.
22 TwiBer @yoheikiguchi
Orange, Voda App Store.
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Approach Managers.
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Approach Managers.
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Company Name Careers/Device Own App Store How to distribute
Sumsung Device ○ Ask managers.
LG Device △(App Advisor) Ask managers.
Huawai Device △(Not open) Ask managers.
ZTE神泉 Device ×
Ericson Career（O2, Sony Erricson and many…)
○(OEM for Careers) Ask managers.
Vodafone Career △ Web?
Orange Career △ Ask managers.
Verison Career ○ Web?
Motorola Device △( Only South America, Africa..??)
Web?
Acer Device ×？ Ask managers.
HTC Device △？ Ask managers.
3rd-‐Party App Store.
QQ is a Chinese Giant!!!
27 TwiBer @yoheikiguchi
At Erricson VIP Room.
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3rd-‐Party Ecosystem.
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3rd-‐Party Ecosystem. Tips. • “au one Market”, “andronavi”,
“GMO market” is out of AndroidMarket.
• ADD prohibits 3rd-‐Party Market obviously.
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In App Billing is Launched.
31 TwiBer @yoheikiguchi
In App Billing is Launched. Tips. • Should use Official Payment if you
develop android apps mainly. • PayPal is not good, probably…
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Facebook Phone!!
33 TwiBer @yoheikiguchi
Sandbox@Google I/O!!
34 TwiBer @yoheikiguchi
Sandbox@Google I/O!!
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Sandbox@Google I/O!! Tips. • Mainly start-‐up in Silicon Valley, and
some EU start-‐up • NoWficaWon is just 3 weeks before. • 50 seats for Google I/O and 3
Candidates from Tokyo. • Unique Android API. 36 TwiBer @yoheikiguchi
Android Guru.
37 TwiBer @yoheikiguchi
Android Guru.
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Android Guru. Tips. • RaWng is important. Should be +4. • Number of raWng, area, speed. • Android Guru could decide Featured
apps in each area.
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Android is Booming!!
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Get Android Pins!!
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Get Android Pins!!
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Cool App is Cool Everywhere.
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Go To Silicon Valley!!
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To Be a Global Start-‐up.
45 TwiBer @yoheikiguchi
To Be a Global Start-‐up. What are we going to do?? • Set up US (China) office. • Raise $X MM from Global VCs. • Distribute on many App Stores,
collaboraWng with many partners.
46 TwiBer @yoheikiguchi
