Android Market Monitor May 2011

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Android Market InsightsMay 2011 (published 8th of June 2011)

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Android Market InsightsMay 2011

May’s HeadlinesThe Android Market continued its steady growth in May 2011

Key insights in May 2011

• As of the end of May the Android Market features 216,018 apps, 36.1% of which are paid.• Growing app numbers and competition on the Android Market forces the developers to search for

alternative app distribution channels.• There are almost 30 alternative Android app distribution platforms• available today.• Handster is the leading independent full-catalog app store, selling a• selection of 23 thousand Android apps.• Overall Android Market maintains a steady 2.6% growth in number of apps.• New added apps in May contain 34% paid apps which slightly lowers the share of paid apps on Market

to 36.1%.




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Android App Store Platforms

• Growing competition in Android Market urges the developers to seek for alternative app distribution channels.

• Currently these distribution channels can be classified into two categories:• 1) Aggregators which only provide app information and usually just link to the

Android Market. They have no direct business relation with the app developers• 2) Independent app stores with developer submission and app promotion

functions. They have a business relation with the developer submitting apps onto their stores

• There are stores which combine both roles. They display Android apps collected from the Android Market Place and allow developers to submit their apps directly to their store.

• Aggregators concentrate on tracking original Android Market content and aim to provide better app discoverability and search functions, including exclusive app reviews, recommendations, user communities and variety of other services.

• Their re-distributed apps number ranges from 67 thousands to 320 thousands. The numbers include inactive apps which have been submitted to the Android market once but are being deleted or replaced by a new version afterwards.





Sources: research2guidance

Android app numbers of the aggregators

AndroidPIT

Appitalis

mChomp

AppStore

HQ

AppBrain

Androlib

mPlayit

MobiH

and

Mobile

apps.com

322,898

290,955

201,554

114,142

67,138

207,347194,760 187,877

167,010

Pure aggregators Hybrid stores





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Independent app stores• There are nearly 30 independent app stores which stores and

sell Android apps. 12 of them are full-catalog stores, which also provide apps for multiple platforms. All others specialize in Android apps. Other stores concentrate only on Android tablet apps. They are not shown in the graph.

• Independent app stores try to attract developers by offering additional reach for their apps, allow advanced on-platform marketing campaigns and promotion support.

Not all independent app stores are shown in the graph because of missing app number information. 2 The number of apps in Android Pdassi store refers to 14th of June, 2011, whereas apps in other stores were counted on 26th of May 2011.





Sources: research2guidance

AppvisorFastAppStoreoid

neXvaPholoadyoupark

Mobile2DayHandmarkMobangoApppoke

Handangodjuzz

GetJarAndAppStore

AndroidPitPdassi

SlideMeAmazon App Store

PocketGearHandster

37118

140187260616666

2,1843,3073,450

4,1514,317

18,51723,204

127

4,9065,9235,958 2

9,24310,473

Android specialists Full-catalog stores

Android app number in the independent app stores





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Android Market key metrics overview

Android Market remains the fastest growing app store. In May it maintained a steady 2.6% growth rate over the past few months and adds more apps than many other stores put together.





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Number of apps and share of paid/free

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

0

50,000

100,000

150,000

200,000

250,000

Free Paid Share of paidSources: research2guidance, AndroidPIT





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App Number Dynamics in the last four weeks• As of the end of May it features 216,018 apps, 36.1% of which are paid.• In May 29,000 new applications were submitted to the Android Market,

just like a month ago. However net additions were lower. The actual number of active apps in store grew by 15,000 (in April 17,000), however this time the share of paid apps added was 33%, whereas in April the net new adds featured 42% of paid apps.

• App numbers have been revised since the last volume of Android Market Monitor. All in-active Android apps have been eliminated.

• Games, Entertainment and Tools apps are the three categories that generated 48% of all downloads so far, however average downloads per app are significantly higher in minor categories, such as Weather or Communication.

• In addition, the average selling price dropped again by 3% back to US$3.15. Much more significant changes can be evidenced within categories, for example in May Finance apps are 11% cheaper, whereas Health& Fitness cost 22% more than in April.





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App number dynamics in May2011

29/04 06/05 13/05 20/05 27/050

50,000

100,000

150,000

200,000

250,000

200,692 203,923 207,960 211,325 216,018

Free Paid

+927

+3,066+2,191+2,636+2,303

+1,628+1,174+1,402

Sources: research2guidance, AndroidPIT





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About AndroidPITAndroidPIT is one of the leading websites for everything Android, with more than 3 million monthly unique visitors worldwide. Android users, experts, enthusiasts and developers get together at AndroidPIT for the latest news from the Android world, to communicate, discuss and support each other.

The AndroidPIT App Center, which is already installed on more than 2 million devices, offers several thousands of free and paid applications for direct download. Every week different top applications are featured with up to 70% discount.

The AndroidPIT App Center (native store app) runs on every Android compatible device and provides users a comfortable access to the international app portfolio. It is also operated as a partner store and white-label partner store solution for several different companies, i.e. HANNSPREE, Shuttle and 1&1. App Distribution, Promotion & direct Marketingemail: [email protected] on AndroidPITemail: [email protected] Cooperation and Mobile Website SolutionsPhilipp Dommermuthemail: [email protected] and White-Label Partner Store SolutionsTobias Apelemail: [email protected]


http://www.androidpit.com/


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Android Market Monitor May 2011