- 1.Warm Guns, Dragonfliesand Happiness Andy Smith | Vonavona
Ventures | The Dragonfly Effect | @kabbenbockTHE DRAGONFLY
EFFECT
2. THE STORYLINE Why am I so happy to be here? Misconceptions of
happiness How to design for happiness?THE DRAGONFLY EFFECT 3. Why
am I happy to be here?THE DRAGONFLY EFFECT 4. We think we know what
happiness is, but we dontTHE DRAGONFLY EFFECT 5. And yet when we
design for happiness, people can actually get happier.THE DRAGONFLY
EFFECT 6. GOOD DESIGN DRIVES PERCEPTIONSOF QUALITY Source : Duarte
2010THE DRAGONFLY EFFECT 7. Happiness leads people to think, feel
and act in ways that promote resource building and creative
thinking.Isen 1998; Elliot and Thrash, 2001THE DRAGONFLY EFFECT 8.
Misconceptions of HappinessTHE DRAGONFLY EFFECT 9. MISCONCEPTIONS
OF HAPPINESS 1. We dont really know whatmakes us happy. But we
think we do. Gilbert (2005) Lyubomirsky et al. (2005)THE DRAGONFLY
EFFECT 10. MISCONCEPTIONS OF HAPPINESS 2. Once we get
happy,expectation creepoccurs.When we accomplish ourmission, a
fleeting senseof happiness rushes inand then drains awayalmost
immediately.Gilbert (2005) Lyubomirsky et al. (2005)THE DRAGONFLY
EFFECT 11. EXPECTATION CREEPTHE DRAGONFLY EFFECT 12. How to Design
for HappinessTHE DRAGONFLY EFFECT 13. DESIGNING HAPPINESS Design a
single focus goal Where the mere thought of achieving it bring you
happiness Design to grab attention Create surprises for others
Design for stories Stories make people step closer Design to spread
happiness Emotions are contagiousTHE DRAGONFLY EFFECT 14. COKE
HAPPINESS MACHINE CASETHE DRAGONFLY EFFECT 15. SINGLE GOAL Connect
youth globally to Coke flagship via digital media DESIGN APPROACH 7
Prototypes; $50K each 6 failed 1 won Coke Happiness MachineTHE
DRAGONFLY EFFECT 16. THE RESULTSPEND: $50KREACH: 2 million in 2
weeksGlobal: 50% viewers outside US70% blog posts
non-EnglishIMPACT: 95% positive commentsTHE DRAGONFLY EFFECT 17.
THE DRAGONFLY EFFECT 18. DRAGONFLY SMALL ACTS CAN CREATE EFFECTBIG
CHANGETHE DRAGONFLY EFFECT 19. FocusGrab Attention Enable Action
EngageTHE DRAGONFLY EFFECT 20. THE DRAGONFLY EFFECT 21. DESIGNING
HAPPINESS Design a single focus goal Where the mere thought of
achieving it bring you happiness Design to grab attention Create
surprises for others Design for stories Stories make people step
closer Design to spread happiness Emotions are contagiousTHE
DRAGONFLY EFFECT 22. THE DRAGONFLY EFFECT 23. thank youAND SPECIAL
THANKS TO Sameer and Vinay, Robert Chatwani, Purin Phanichphant,
Joe Brown, Emily Ma, Barbara McCarthy, David Rogier, Jason Chua,
Nicolae Halmaghi, Nick Myers, Renna Al-Yassini, Jayson McCauliff,
Cassie Mogilner, Sep Kamvar, Anneke Jong, MiaMabanta, Nancy Duarte,
Oren and Justine Jacob, our TED dinnerites, my parents, Cooper,
Devon, Tea Sloane, and Andy.GRAPHICJAMES PANDESIGN
BYhttp://ja-m.esTHE DRAGONFLY EFFECT
