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@annaobrien
15 Ways to Spot a Social Media Fake@annaobrien | 11/04/2009
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They Use Buzzwords & Lots Of Them
@annaobrien 2009
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They Present You With Equations Before Goals
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They’re Their Own Biggest Fan
@annaobrien 2009
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They Don’t Come With a Plan
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They Don't Create, Just Reiterate
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They Talk About Channels, Not Goals
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They Collect People, not Stories
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They Have Millions of Connections, & No References
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They Don’t Value Research
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@annaobrienThey Have No Niche
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They’re a Conference Junkie
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They Can’t Explain How Friends, Followers, & Subscribers Are Related
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They’re Boring
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They Have No Success Metrics
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They Don’t Ask About Non-Social Marketing Efforts
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Success is: Finding A Social Media Expert You Can
@annaobrien 2009
