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Our latest company presentation. Great to use for pitching Titanium within your organization.
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An introduction to
Appcelerator
Scott Schwarzhoff
VP, Marketing
Appcelerator, Inc.
We enable web developers
to quickly create and commercialize
native mobile, desktop & iPad applications.
~ Confidential and Proprietary ~
Source: eMarketer. June 2009
2013:Mobile will be 40% of all internet traffic.
Mobile
Web
“3 Billion downloads, 150,000 apps”
(Apple)
Apps drive this growth.
Because…“Native apps leverage the relationship
between the user and the device in a way
mobile web apps simply can‟t.”
(Mobile Marketer)
“Most apps take at least six months of full-time work
and cost between $20,000 and $150,000 to develop.”
That‟s Great!
But…
(Forrester Research)
“Android will overtake Blackberry and iPhone by 2012”
(Gartner)
And…
Solution:Appcelerator Titanium
Use web technologies to build native apps
Web Developers
Desktop
Netbooks
Tablets
Set-top Boxes
Mobile
Titanium
Users
Product Offering
Titanium Mobile
Develop Native iPhone,
Android, and iPad apps with
full access to each device’s
APIs.
Titanium Desktop
Build Desktop apps that can
be deployed with one code
base on the PC, Mac, or
Linux platforms.
Appcelerator
Network
Cloud services used for
testing, packaging,
distribution, and
analytics.
~ Confidential and Proprietary ~
Titanium Architecture
Desktop supports
php, Python, Ruby,
and Javascript
Full-Featured Development…
Native User Experience
Native performance + Native UI
(tables, animations, gestures, etc).
Location-based Services
Augmented reality, geo-location,
compass, native maps
Social Sharing
Authenticated access to Facebook,
Twitter, Yahoo YQL. Native
email/address book.
Data
Access online / device data,
embedded SQL database,
filesystem, web services
Multimedia
Camera, video camera, streaming /
device audio/video
Analytics
Camera, video camera, native image
viewers, streaming or device
audio/video
Extensibility
Add any native Obj. C (iPhone) or
Java (Android) module into Titanium
Development Tools
Create, test, and publish your app
…Made Really Easy
Ti.UI.showcamera(callback)
Ti.UI.createSound()
Ti.UI.createMap()
Btw: Streaming audio in Obj.C (iPhone) = 2,000 lines of code
(and that’s generous)
�
Value Proposition
Build a Native App
Native performance + native user interface + native features
Reduce development costs by 80%At least 5x faster to build native apps with web technologies.
Use the team you have todayAlternatives? Retool. Sub-contract. Do nothing.
Build cross-platformGet ready for iPad, Android, Netbooks, Kiosks, digital signage, etc.
Measure resultsMobile apps are an extension of your web campaigns.
Introducing Titanium 1.0
30,000+ developers use Titanium 1.0 today:
3-5x Performance: 1:1 native mapping between Javascript Objective-C (iPhone) / Java (Android)
Titanium ProfessionalCommunity: Free
Professional: $199/developer/month. App. analytics, support, beta program.
Titanium Enterprise & Partner Program: Phone support, per-app. licensing, advanced analytics options. Starts at $5,000/yr.
Our „Aha‟ Moment
Cam
era
Data
Geo-l
ocati
on
Web
Browser(Rendered UX)
Web / Hybrid Apps
(eg: Titanium 0.8)
Native
User Experience (UX)
Geo-location
Camera
Data
Native Apps
(eg: Titanium 1.0)
Web Apps Are REALLY Slow
Social
Native Performance
Web / Hybrid Apps
(eg: Titanium 0.8)Native Apps
(eg: Titanium 1.0)
Launch: 10-20 seconds 1-2 seconds
Transitions: 1-2 seconds Instantaneous
Processing: 1x 3-5x
Solution:
Scoutmob built a native
app in 2 weeks.
Result:
“By using Titanium, we
were able to get a high-
quality, location-based
app to our first market
quickly.
Opportunity:
Enable time-sensitive
hot deals with push
notifications,
geolocation, with the
convenience of their
mobile phone
Problem:
How to create hyper-
location promotions in
real-time
Scoutmob
Tradui
Solution:
3 days to get an iPhone and
Android app out the door.
Result:
“We started developing it on
Saturday and finished on
Monday for both iPhone and
Android. Without Titanium,
we would not have been
able to get it done.”
Opportunity:
Translate Creole
English for Haiti aid
workers.
Problem:
One weekend to get an
app defined, built, and
shipped to meet time-
pressed deadline.
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