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As the leaves are blowing across the yard it has me thinking about the importance of fall clean-up. Maintaining a clean an accurate data base is similar in a lot of ways to yard maintenance. Old material needs to be pulled, and the material that is good needs to be checked, supplemented readied for the next season. As with anything, spending the time to do proper maintenance will pay off.
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DiscoverOrg
Don’t Be Scared of
Your Data!
We do the Research. You make the Sale.
Andrew Brewer
Director of Client Success
CONTACT US:
Appending & Cleaning Your DataObjectives of the presentation:
Recognizing why dirty data is losing you money
Discover if your Data is dirty
Setting Up and Adhering to a Data Plan
P: 800-914-1220 [email protected]
CONTACT:
Dirty Data Poll
Do you normalize all of your fields in your CRM systems?Is your data plan enforced by your CRM?Do you purchase lists?Do you have a url for each company in your CRM?Do you struggle with getting your rep’s to follow a data plan?
P: 800-914-1220 [email protected]
CONTACT:
How Fresh is Your Data?CONSIDER
40% of email users change their email at least once every two years.
Up to 20% of all postal addresses change every year
Up to 18% of all telephone numbers change every year
Up to 21% of all CEO’s change every year
Over 60% of people change job functions within their organizations every year.
In the next hour, 58 business address will change, 11 companies will change their names and 41 new businesses will open
CONTACT:
What is Bad Data Costing YOU?
A LOT OF MONEY
Poor Deliverability
Low response rate
Sales gets re-routed
Wasting countless hours
$ 22,000 per rep frombad prospect data
CONTACT:
Build A Data Plan
CONTACT:
Put your data through a normalization processCreate a naming convention for your campaignsKeep the JUNK out up frontAppend the missing piecesSet up automation for regularly verifyingIncentivize and monitor your team for results
6 EASY STEPS
Normalization Process
CONTACT:
KEEP IT CONSISTENT
503-875-1111(503)2921111
Naming Conventions
CONTACT:
W: 2013 Cold Calling – How to Handle ObjectionT: 2013 Staffing WorldE: 2013 Following Up
2013 VAR Tradeshow Staffing World2013 WEBINAR How to Handle the Objection
Set Up Automation
CONTACT:
DiscoverOrg for Salesforce.com
Set Regular Audits
CONTACT:
-Track % of Direct Dials
Track Bounce Rates
Complete the account profiles
Track Missing Fields
Missing Account Data, Contact Data, Opportunity Data
