Apprupt Presentation

apprupt Company PresentationUnder the Radar, Mountain View

1© 2010 apprupt GmbH • www.apprupt.com • [email protected]

November, 2010

As seen on: Distinctions:

Rise of the smartphone: 300,000 iPhone & 100,000 Android apps


Apple App Store: 250,000 and countingApple's U.S. App Store passed the quarter million milestone on Friday, two years and 49 days after it opened. (28 August 2010)

Google: 80,000 apps in the Android MarketAt a recent product launch, Google has confirmed there are over 80,000 applications on the Android Market (9 Sep 2010)

Gartner: Mobile To Outpace Desktop Web By 2013By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units. (January 2010)

2010 Smartphone market forecast to grow by 55.4% YoYIDC now expects mobile phone vendors to ship 269.6 million converged mobile devices this year (07 Sep 2010)

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?3© 2010 apprupt GmbH • www.apprupt.com • [email protected]

Users struggle to find relevant and interesting apps in overcrowded

marketplaces

“There’s no way Apple could prominently present these applications to users without overwhelming them…nobody is going to find your app on their own.” Jason Kinkaid, Techcrunch.com, April 2009

Source: Admob, 2009: http://www.slideshare.net/guestc0de5a/admob-iphone-apps-survey-2009

Searching for a specific type of

app

Browsing through top app store

rankings

Word of mouth (recommendations

from friends or colleagues)

See ads while using other apps

Press/news articles or blogs

A brand I know introduces an app and reaches out to

me

Other0%

10%

20%

30%

40%

50%

60%

70%

62% 60%

46%

30%

19%

10%13%


Users have to seek out apps, apps don’t come to the user

How do you discover the apps you decide to download?(check all that apply)


“Push” rather than “Pull”

apprupt is like “Adsense for apps” with Amazon-like recommendations


via iPhone: m.menshealt

h.de

via iPhone: mobil.ftd.de

via Android: m.ftd.de

via iPhone: m.menshealt

h.de


Publishers are enabled to open up their own app stores

via iPad: RTL App

(Q4)via iPhone:

m.mtv.de

via iPhone: m.nick.de

App Store Mobile Publisher

Measuring

Filtering

apprupt User


Publisher

Aggregation, filtering and distribution of relevant apps at P-O-I

Relevant UserAdvertiser

business model: CPC / CPI


apprupt is more than an ad network

≠

USP

publishers „sell“ apps rather than just advertise them

contextual „in-content“ recommendation ads

complementary to traditional display banner ads

editorial endorsement

✓

✓

✓

✓


The difference between advertising and recommending apps:

users love it!

“...They even provide recommendations for new apps, which is great.” iTunes Customer Review, FTD.de iPhone Application

Jan Feb Mar Apr Jun Jul Aug Sep Oct Nov Dec Jan 11

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Acceleration of publisher growth in 2010


apprupt partners with 14 out of Germany‘s Top 20 mobile websites / apps*

No. of Premium Publishers (Germany)

*according to AGOF research (comscore equivalent)

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2011 – apprupt is Europe‘s leading affiliate network for mobile apps

Neuhaus Partners

Company details

Founded in 2008

Series A in early 2010

Offices in London (UK) and Hamburg (Germany)

Covered Markets 2010: UK, Germany, Switzerland, Austria

© 2010 apprupt GmbH • www.apprupt.com • [email protected]

2011

2011

2011

T-Venture

What we look for

US Partners:

Series B Investment:Strategic US investment (pot. in 2011)

Get in touch!Some of our Partners


Supported by

Thanks!

Jascha Samadi Managing Director & [email protected] +49 (0)151 22635360

appruptGroße Reichenstraße 27 20457 Hamburg Germany

70 Newcomen StreetSE1 1YT LondonUnited Kingdom

Technology

Apprupt Presentation