Paul Webster – 29th January 2013@watfordgap

Banging the (On line) DrumDigital & Social Media

What I do : train & support

Charities & Churches

Social Media Surgeries

Digital Advice

Old media - Web 1.0 . . . (Others – if you dare!)

. . static websites- no interaction,- text heavy content,- information fed TO visitors- no idea who was (if anyone) was reading

New media - Web 2.0 ...

Web 2.0 =Social Media=New Media=Social Networking

. . media rich, interactive, content served based on preferences, open for comments, conversations NETWORKING with visitors encouraged

Lets play a game!

What are we saying?

It’s about conversations…..

Social media…is about pursuing relationships and fostering communities. Paul Adams, Google - http://thinkoutsidein.com/blog

It's not about forgetting everything you know. Centres can still support, still raise awareness, still show caring ... just you now ALSO have the power of an on-line space to do all this.

You’re Famous!

Are you on Social Media?

No? Probably – Yes!

Are you using Social Media?Does your organisation have a website … that is interactive?Have you got a blog?Do you use YouTube or Flickr?Are you on Facebook?Do you Tweet?Do you use web tools to improve organisational efficiency?

Even if you don't plan immediate use of a social network, you should consider registering your organisation on anyway to prevent 'squatters'.

Have you checked?!How are you being represented? What are people already saying?

What is Social Media - http://www.youtube.com/watch?v=MpIOClX1jPE

Social Networking – the numbers

http://www.personalizemedia.com/the-count/

76% of iPad users also have a desktop PC, but 9% bought one to replace their desktop / laptop

Mobile web access will eclipse wired by 2015, 17% of UKhouseholds already use phone as primary web access

45% of web users connect from mobile (ONS – Aug 2011)16% UK web traffic from a phone/tablet (Comscore – June 2012)

Have you viewed your website on a phone/tablet?

Android OS use grown from 5% to 47% (Dec 2009 to Dec 2011). Apple is 30%, Symbian <5%. (ComScrore Aug 2011)

59% access social network, 49% to buy, 12% to check-in

1 million tablets sold by Dixons Group in December 2012

Bite-sized reading & news – even volunteering & learning whilst travelling

It's not a passing phase

Over 25 million smartphones in use in UK

51.3% of phone market(Ofcom Aug2011 / ComScore Dec2011)

The Mobile Web

'If you took away my mobile, you

would take away a part of me'

Social Networking is 'the leveller'

Gives all of us an equal voice with the world

It's 'Relational' not 'Transactional' balanced equality between organisations and visitors. Leads to deeper conversations

We're all 'content creators'. Our message is relevant and as important whatever size. 1 person or 1000 in a community

Increased Reach - barriers broken down as everyone empowered to present their own positive stories and accurate pictures.

Who is my neighbour? On-line mission to friends locally or worldwide on Twitter & Facebook

Immediacy of news & events, what took days, takes hours. Minutes now seconds

Present our message to a wider audience & live as disciples 24/7 in an on-line Front Line space. (LICC)

Be Helpful – Be Generous - Say Thank You - Share and you’ll be amazed what you get back!

• Why not?

• 'Everyone else does' … but not jumping on the band wagon,

but because 'Everyone else does' so its important to be in the space

• A vital tool, but not the vital tool

• Important to Wisely and Thoughtfully use these technologies as we have adopted printing press, phone etc– #trainprayer from @drbattytowers (Twitter)–Ministry from those unable to preach from the pulpit (Blog)– Church in the (on line) community, e.g. St. Pixels (Facebook)– Keeping in touch with Christian ministry in Egypt (Mailchimp)– Streaming of worship, availability of podcasts (You Tube)

• To present a relevant message and balancing conversation in a secular and chaotic on line world

Why should the Church use social media?

• Will increase the number of people enquiring about the centres who had only heard through social networking sites

• Less burden on centre staff as information provided on line and event / resource bookings possible too

• Show the community we are a relevant network of caring Christians

• Potential to make wider contact with local and national church networks in real time

• Rather than a plain website, content kept fresh and up to date. An increased group of centre staff supported in making updates, using Twitter and uploading videos and pictures

• A two way link. –Centres can communicate and share easily with other–Centres can signpost to network resources & be informed of news

Reflections and value of a website and social networks

The 'problem' many small organisations face

Where to start

Knowledge

Confidence / Fear

Capacity / Resources

Access

Time

Cost

Scepticism

Any more?

Retreat Houses – Have a 'plan'

Know your objectives and what you want to sayPresenting a welcoming Christian place for people to stay

Research who & where your audience are online. Do you know?Don’t just build & hope, go to the places where your target audience are

Plan use of tools – have a strategy, meet people where they areVideo of event?, Blog of experiences? Do ‘as well as’ what you do

Choose tool to match audience and implementLook at what other centres have done, what works elsewhere?

Sustain the conversation and say thank youEncourage people to return, keep content new, links from websites

Social Media Decision and Planning Guidehttp://www.idealware.org/reports/nonprofit-social-media-decision-guide

Step 2 – Pick one goal to pursue

1, Social network use similar to use of phone or newsletters

2, Digital space is now the place where people communicate, seek, read, share, purchase & network. Can't ignore any more

3, Have Purpose – WHAT, Audience – WHO, Aims – WHERE

4, Have Champion/s who can steer, update & reply, allocate time

5, Get full organisation buy-in to social media usage guidelines

6, Be clear, honest and credible. Build Trust. What you say is traceable & will be on the web for ever, so if you'd not want it in the local paper (or your mother to hear!) don't put it on the web

7, Social media tools are part of your overall resources but withadded dimension they enable of social actions & conversations

8, Main website is your hub with many linked social media spokes

9, Your social media presence is active the moment it goes live. Be prepared!

Your social networking plan

Personal Social Media Check

Who is the audience?

When I'm going for my next job interview would I want my potential employer to see this?

What impression do I give of myself and my organisation?

Would anyone find my message offensive or discriminatory?

Is what I am saying defamatory?

Does it bring my organisation into disrepute?

From - Diocese of Ripon and Leeds

•Choose the way to capture audience. –Audio → Images → Video –See Audioboo, Flickr, Pinterest, Bambuser, Youtube

•Choose the context to engage with audience.–Blog → Facebook → Twitter

•Choose a useful (FREE) tool/s to help streamline work–Finding out → Letting people know → Running events–See Survey Monkey, MailChimp, Eventbrite

Find the best social network for the job

Create a 'buzz' and link all networks backto your main website

It's said 'We don't know what we don't know'!

From Flickr – Claire Sutton and justinbaeder

Finding the right tool for the task

Social Media Explained

• "I'm eating a #doughnut"

http://www.mymodernmet.com/profiles/blogs/social-media-explained-with- donuts

http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013

TwitterThink of it as being 'at a big party'

500 million accounts (140 million active) approx 34 million registered in UK

9.66 million Olympic opening ceremony mentions, more than all all at Beijing

Fastest way to communicate news and create 'viral' campaigns

See content of tweet, not the tweeter

40% of tweets from a mobile

Hootsuite & Tweetdeck help you manageFollow Orgs @archwaywardens, @retreatsuk, @churchtimes, @whirlowgrangeand people @watfordgap, @pamjweb, @jeffwitts, @drbattytowers, @drbexl

https://twitter.com/ArchwayWardens/

Great for sharing and learning from a network of PeersAccepted channel to Councillors, Businesses, News to get opinion & inform local newsSee the Content of the Tweet not the Tweeter & follow Words not People

Like the transient conversation at a party

'Flagging not Bragging' - use for research

Ask questions

Signpost to resources

Start conversations

# (Hashtag), RT (Retweet)

Dive in, follow & talk!

Facebook130 average number of friends

64% of active UK internet users visit Facebook

33.2 million active accounts in UK

25.8 million views in March 2012

Profiles, Pages and Groups, its where many people search first – so be there

Over 1 billion accounts worldwide, half of the active internet population

30% check status as soon as they wake up

25% of users have no privacy or security setting enabled

https://www.facebook.com/pages/Scargill-Movement/121540627829

Dog’sTrust

BustsFor

Justice

It’s the place where many, many people already network and share

Create a Group for an invited network of Supporters

Set up an open Page for people to Like & see updates

Check Privacy settings and frequent changes

Link to Twitter & Blog

Just Have a page -- Use it share pictures- Use it to direct back to main site

You Tube

23% of traffic originates from Facebook

3.7 billion videos viewed during January 2012

2nd most popular search engine

25% of audience is aged 15 – 24

We are all Content Creators & Good News Reporters

http://www.youtube.com/watch?v=9bZkp7q19f0

Anyone can be a content creator

Upload and edit videos in your own channel

Show Organisation is Genuine & has Personality

Increases Reach. If campaigning can be a bold call to action

Keep content Fresh

Accessible'Easy-Youtube'

http://www.youtube.com/watch?v=R3PgcOAz_p0

Social Media = Finding content uploaded by others .. keep looking

Pinterest200,000 UK accounts

Most followed brands are Topman (52k), ASOS (14k), Topshop (8k)

'Home Decor' is most popular category

Most popular age is 25-34

Pin boards and share collections of pictures (Repinning)

Check copyright of pictures you upload and pin as you would a website

7.9 million visits in Sept 2012 (786% growth over 12 months)

Image SharingVisual record of events organised in 'Interest boards' or Groups

Access to reusable images that are easy to put on website

Visually show people what you are doing & enable them to 'Repin' and share it

http://pinterest.com/authorcarol/christian-resources/ andFlickr search for Llangastyhttp://pinterest.com/bigbible/prayer/ and http://pinterest.com/drbexl/

Wordpress

http://greenpastures17.wordpress.com/christian-prayer-retreat-centre/

Wordpress enables you to easily create Blogs which are on line diaries or full websites

Over 55 million active Wordpress blogs

Simplest way to get a full website

Don't worry it's not finished – some of the best blogs build as conversations

Commoncraft Video - explaining Blogs

http://bridgestreetmethodistchurchmansfield.org/http://pamsperambulation.wordpress.com/about/

Two flavours - .com & .org

Open platform for community led content & story development

Quick & easy to set up and develop a blog or full website

Get feedback from visitors and start conversations

Multiple users / permissions with access

Other spaces - Tumblr & Posterous

Doodle

Free and no account needed

Easy meeting scheduling

No more 'round robin' emails

Ties in with Google Calendar

Easy meeting scheduling and choice selection

What it is- removes 'round robin' emails- everyone can see latest view- Reply 'Yes', 'No' and 'If Need be' - unlimited dates & participants (can set own cap)- share URL with potential attendees or closed list- share poll on Facebook & Twitter- create free account to manage options & polls- hide responses so only creator sees- responders can leave comments about choices

Eventbrite

Handles all the tedious tasks of planning & administration of event bookings

Free if event is free

Ticket wallet & Check-in Android & iphone apps

Integration with Mailchimp & SurveyMonkey

Running EventsEventbrite

What it is- online event management- free if event is free- booking, maps, tickets incl- attendee books online- send email reminders- link with Mailchimp- badges & check in lists

Survey Monkey10 questions in free version

Very versatile on-line survey tool, free for small surveys

Find out views from people visiting about their stay

100 responses allowed on a free plan

Download results

Time saving tools that leave you more space to focus on 'real work'

Finding OutSurvey Monkey

www.surveymonkey.com

What it is- online survey website- drag and drop questions- simple tick-box or grids- event evaluations- multi-users

Mailchimp12,000 emails in free version

Template driven e-mail based news bulletin

Handles bounces automatically

Check statistics and click rate

Build subscriber lists from external sources including sign-up forms

Letting People KnowMailChimp

www.mailchimp.com

What it is- mailing list management- e-bulletin design- engagement stats- segmented subscribers- emails sent smoothly – avoids spam- handles bounced email automatically

Google+5 billion “+1”s

66% of users are male

2.5 million visitors in March 2012

500 million 'potential' accounts only 135 million actively posting

625,000 new users per day

Students are the most popular users of the site

TimePlanning

(time is usually the only cost in

social media)

Every Day(30 mins)

Once a Week(45 mins)

About Monthly(60 mins)

Tweet, re-tweet, check Google Alerts,check RSS reader & reply to comments

Write blog post, check analytics, monitorgroups & find new people to follow

Add video to YouTube, share a resourceon-line, create podcast & build profile

Frequency & repliesType News travel Reply

Print 7 days 2 weeksEmail 7 hours 2 daysBlog/Fbook 7 minutes 2 hoursTwitter 7 seconds 2 mins

Measuring Success

- Check how many times links are clicked if using Bit.ly- Listen what's said about your organisation using Topsy- Monitor Google Analytics, Facebook Insights, Wordpress visits- Measure Tweetreach, SocialBro, Twentyfeet, Sparkwi.se- Visualize Infographics on Visual.y, Infogr.am, My Social Strand

BUT …. real success is not just about the numbers- Tell stories of real people and real changes- Find out how people heard about you- Build relationships & success by joining in conversations- Social media presence an reflection of your organisation- Engage press, funders, authorities with pictures and video

Say Thank You!

Social media is online media that starts conversations, encourages people to pass it on to others, and finds ways to travel on its own.

Idealware - http://www.idealware.com

What next?People First

Know your Message and Audience

Look at what you do – where does it fit?

Start slow, pick one network, experiment

Most sites cost nothing .. except time!

Attend (or run!) a surgery

Your Action is Live as soon as you Follow, Link, Comment, Pin ..be prepared!

Not about numbers, small good quality networks can be better

Monitor & keep content Fresh

Share & Say Thank You

http://www.slideshare.net/drbexlhttp://www.watfordgapservices.org.uk

http://www.grovo.com

Social media – Reflections and Actions

How could your centre use or make more of social media?

What gaps do you or your centre have in knowledge?

Has your centre a social media policy or Twitter guidelines?

How could your visitors, network and community members be supported more effectively using social media?

What One Thing are you going to do this month (or today?)

Have you any UnAnswered Questions?

Websites covered?

Unanswered Questions?

Things you'd like to be able to do?

Anything else ….(Technology related!)

One to One sessions(now or separately)

Any Questions?

Thank You - Paul Webster@watfordgap - paulwebster43@gmail.com