Are You Making the Most of Facebook?

Presented by:

Jonathan ArehartCAVENDO

AGENDA

Social Media Revolution 2011 Video (3 minutes)

Basics / Overview (20 minutes)

Hands-On / Demo (20 minutes)

Q&A (15 minutes)

Who am I?

Jonathan Arehart

Started CAVENDO, a web strategy and design firm

Founded MyMediaRoom, an online media room and content distribution service

(REI Digital Media)

BASICS

Facebook 101 in a Nutshell

Create a page

Add your logo (up to 200x600 pixels)

Upload photos/videos

Facebook 101 in a Nutshell

Create a welcome tab

Build engagement

Create a fan base

Add your location (Facebook Place)

AUDIENCE

Who’s using Facebook?

Over 800 million accounts

More than 50% of those login… Everyday!

On average, every user is connected to 80 pages/events/etc

(Source: Facebook.com)

Knowing YOUR audience

Poll your clients and existing offline “fans”

Are they connected with you on Facebook already?

What do they expect from you?

Knowing YOUR audience

Consider all of your distribution channels (email, etc.)

What time of the day or week is best?

How should and could they interact with you?

The Elusive “Like”

CONTENT

Content plan

Work from your existing marketing plan

Think how you will “re-purpose” content

Focus on Facebook’s rich media focus

Re-purposing content

Example:

New business location opening

Boring

NEW BBQ SMOKEHOUSE COMING TO DOWNTOWN RICHMOND

RICHMOND, Va. – March 15, 2011 /PRNewswire/ -- Ben’s Smokehouse plans to open a new 5000 square foot location in downtown Richmond, Va… blah blah blah

Make it exciting!

Make it an event!

Literally (grand opening, previews, etc.)

Figuratively (online – break it up!)

Watch what happens

Re-purposing content

Example:

Fed keeps interest rates unchanged

(surprise!)

Spice it up

Creating your plan

Keep it simple

Consider an editorial calendar

Know what you’re going to track

Creating your plan

Segment

Delegate

Do

Other things you can do:

TAGGING!

INSIGHTS

Bring it full circle

Measure, measure, measure

Monitor, monitor, monitor

Adjust (including your expectations)

Questions?

Jonathan Arehart

CAVENDO

Twitter.com/jarehart (@jarehart)

Facebook.com/CAVENDO

LinkedIn.com/in/jarehart