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The headless CMS and website delivery conundrum
Arjenvan den Akker
@ArjenvdAkker
ArjanVan Rooijen
@ArjanVanRooijen
co·nun·drum (kə-nŭn′drəm)
A paradoxical, insoluble, or difficult problem; a dilemma
And starring a Techie
Starring Mr. CMO
2000 2005 2010 2015
WC
M In
dust
ry C
apab
ilitie
s
RSSVersioning
Workflow
Publishing
Collaboration Multi-channel
Taxonomies
Targeting
Mobile Widgets
Personalization
In-context editing
Globalization
Visitor intelligence
2020
The Digital Experience Evolution
WC
M In
dust
ry C
apab
ilitie
s
Workflow
Multi-channel
Taxonomies
Multi-channelTargeting
Mobile Widgets
Personalization
In-context editing
Globalization
Visitor intelligence
Semantic content
Dynamic publishing
models
Hybrid publishing
models
Static publishing
models
Web1.0
Web2.0
Web3.0
Web Content Management
Web Engagement Management
Digital Experience
Content mash-upsAPI Brokers
Contextual content
Web Hooks
Content as a serviceREST
@A
rjenv
dAkk
er @
Arja
nVan
Roo
ijen
Omni-channel
Headless CMS
micro services / REST API / JSON
The Headless CMS
Any channel, IoT, future inventions
forms based entry
Content editors @A
rjenv
dAkk
er @
Arja
nVan
Roo
ijen
Headless CMS
The Conundrum
Any channel, IoT, future inventions
forms based entry
Content editors
Web apps??? micro services / REST API / JSON
@A
rjenv
dAkk
er @
Arja
nVan
Roo
ijen
Head Optional CMS
A “head-optional” CMS solves the Conundrum
Any channel, IoT, future inventions
wysiwyg & forms
Content editors
micro services / REST API / JSONWeb apps
@A
rjenv
dAkk
er @
Arja
nVan
Roo
ijen
2000 2005 2010 2015
WC
M In
dust
ry C
apab
ilitie
s
RSSVersioning
Workflow
Publishing
Collaboration Multi-channel
Taxonomies
Targeting
Mobile Widgets
Personalization
In-context editing
Globalization
Visitor intelligence
2020
WC
M In
dust
ry C
apab
ilitie
s
Workflow
Multi-channel
Taxonomies
Targeting
Mobile Widgets
Personalization
In-context editing
Globalization
Visitor intelligence
Semantic content
Dynamic publishing
models
Hybrid publishing
models
Static publishing
models
Web1.0
Web2.0
Web3.0
Web Content Management
Web Engagement Management
Digital Experience
Content mash-upsAPI Brokers
Contextual content
Web Hooks
Content as a serviceREST
Our needsMulti-channel
Omni-channel
The Digital Experience Evolution
@A
rjenv
dAkk
er @
Arja
nVan
Roo
ijen
CMS
Disjointed visitor experiences
Content editors Merchandizers Tech doc editors
shop.(\w+).comwww.(\w+).com support.(\w+).comdocs.(\w+).com
eCommerce DITA CCMS
Unified Experience Management
shop, www, support, docs, any channel, IoT, …
Unified Content Delivery microservices
Decoupled architecture
Web apps
CMS
Content editors Merchandizers Tech doc editors
eCommerce DITA CCMS
9
Pros & ConsTraditional CMS Headless
CMSUnified Content Delivery CMS
Cloud Mostly PaaS Native SaaS Hybrids
WYSIWYG editing
Solid workflows etc
Frontend WebApp
Personalization
Omni-channel
Componentized content
REST Microservices
Unified Experiences @A
rjenv
dAkk
er @
Arja
nVan
Roo
ijen
10
Key takeaways
Consider traditional AND new WCM requirements
Headless ≠ Decoupled, but you need both
Use shared content & context
@A
rjenv
dAkk
er @
Arja
nVan
Roo
ijen
Q&A
@ar
jenv
dakk
er @
nuno
linha
res
12
Custom
er Data
Analytics
CRM DAM PIM …
Language
Digital Experience Touchpoints
Content & Context Engine
Structured Content
WebContent
Content Interaction ServicesExperience OptimizationAudience Manager
Rich MediaContent eCommerce
Translation ServicesTranslation TechnologyIndustry Solutions
The headless CMS and website delivery conundrum
Arjenvan den Akker
@ArjenvdAkker
ArjanVan Rooijen
@ArjanVanRooijen
THANK YOU