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Intel Confidential — Do Not Forward Reinvigorate Your IT Services Strategy For 2014

ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

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ASCII Austin 2013 Keynote -Reinvigorate Your IT Services Strategy for 2014 by Intel's SMB MSP Marketing Director, Eric Townsend discusses strategies for SMB MSP businesses for 2014.

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Page 1: ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

Intel Confidential — Do Not Forward

Reinvigorate Your IT Services Strategy

For 2014

Page 2: ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

Eric Townsend: Intel Corporation• Lead North America SMB & MSP Marketing Activities

• 2012: spent over 1000+ hours with SMB channel partners

• Working with Industry Partners OEMs RMMs Industry Groups Distribution Partners

• Lets Get Connected

− http://www.erictownsendblog.com/

− https://twitter.com/Eric_D_Townsend

• http://www.linkedin.com/in/ericdtownsend

Page 3: ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

3

Just Do It vs. Just Google It

* Other names and brands may be claimed as the property of others.

Page 4: ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

Mobile Computing Lines HAVE Blurred

Ultrabook™ Convertible & Detachable Ultrabook™TabletSmartphone

Consumption Usages Creation/Productivity

Notebook

Other names and brands may be claimed as the property of others

Page 5: ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

Devi

ceIT

Req

uire

men

tsEx

perie

nce

Same Users Just New Rules

Thin & light Long battery life Instant on Always connected Touch

Access to data from any device

Easy collaboration Responsiveness Business & personal on same device

Productive from any device, anywhere, anytime

Device security & manageability Compliance Compatibility Ease of integration Total cost of ownership

5

Page 6: ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

Intel® vPro™ Technology (Desktops, Ultrabooks, etc…)

39 Intel® vPro™ Technology is sophisticated and requires setup and activation. Availability of features and results will depend upon the setup and configuration of your hardware, software and IT environment. To learn more visit: http://www.intel.com/technology/vpro/

Processor

Chipset

Network

FirmwareBusiness Desktops, All In

Ones and Ultrabooks &Laptops

RMM Console

Hardware-assisted Smart Security and Cost Saving Manageability

Page 7: ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

Intel® vPro™ TechnologyAdopted by Leading Solution Providers & MSPs across North America

MSP Management Consoles

All ConnectedAlpheonAlvarez TechnologyAxcell TechBullet ProofChannel DynamixCircle Computer ResourcesCompetitive ComputersCompuvisionCT NetworksDatapriseDigital SeattleDo IT SmarterEndsightFPA TechnologyGreen Light BTIntrustIT Guru

IT SolutionsMasterITMid America ComputersNetgainNext DimensionNext Step NetworkingNex-TechoutsourceITPegasus TechnologiesPreferred IT GroupSabioSperosSTF ConsultingSynergy Global SolutionsTDCnetTLC TechTekmanagementValley Network SolutionsVirtual Administrator

“vPro cuts our deskside visits by 70 percent versus non-vPro PCs. That means lower cost, faster problem resolution, and happier customers.”David D’Agostino, VP of Operations, Brite Computers

“Clients are very happy when vPro allows us to fix a problem right now, rather than schedule a service visit for the next day.” Shea Kelly, Director of Operations, Circle Computer

By managing power actively on vPro machines, we can save our customers over $150 per year, per PC. That gets customers’ attention.” Dan Tomaszewski, President, Green Light Business Technology

“We can now re-image and rebuild a machine remotely – which means the turnaround time has gone from two days to ten minutes.”Tom Beckman, IT Authorities

Page 8: ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

Example of Real World Channel Partner Results in 2012

Page 9: ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

The TED TALK For Implementing Intel vPro Technology

9

http://msp.intel.com/vProNavigator

Page 10: ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

What Is Your Customers Business Continuity Plan?

Other names and brands may be claimed as the property of others

Page 11: ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

• April 8, 2014 • Windows XP End of

Support

• Office 2003 End of Support

• >30% SMB still running XP

• Less than 50% understand what EOS means

Refresh is So… Refreshing

Source: IDC

4 Years Old 5 Years Old 6+ Years Old

100

62

34

WW Business PCs

Inst

all

Base

(M

u)

~50M Old PCs in North America Ready to Refresh

Other names and brands may be claimed as the property of others

Page 12: ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

Innovation Fuels the Revolution- Refresh Conversation

12

New Experiences

Touch

Wireless Display

HD Video Conferencing

Facial Recognition

Always Fresh Data

Voice Command

New Devices New Apps

Page 13: ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

How Do You Drive Demand?

Page 15: ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

15

Information Marketing vs. Real Time MarketingNew Tools- Digital Marketing Assets & Sales Tools

• Digital Content

• Sharable Assets

• Relevant in the Purchase Process

• Sales Tools- Snackable Information

* Other names and brands may be claimed as the property of others.

http://b2btools.intel.com

Page 16: ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

Call To Action- Change The Game

• Innovation is going to separate the winners from the

losers

• Engage Your Customers Differently!

http://b2btools.intel.com

• Get More Out of Your Existing Technology Today!

http://msp.intel.com/vProNavigator

• Drop Your Card Off At The Booth Or Sign Up On Line

(raffles)