Asia Trend Briefing - ASIA DATA DOMINANCE

ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!

ASIAN DATA DOMINANCE! 10 data innovations from Asia that are reshaping the expectations of your customers!

J U N E 2 0 1 6 A S I A T R E N D B R I E F I N G


80% of consumers are willing to share personal data with companies. - Aimia, September 2015


Only 8% consumers feel they are receiving better services as a result of sharing information. - Aimia, September 2015


What's next for data and digital innovation in Asia?

Data, data everywhere – but what are you supposed

to do with it?


Foresight? It's all about expectations ;)

If you are looking for conventional market

research, stop right here. This Briefing is about

innovations that are changing what your customers expect.


LET’S GET GOING! This Briefing brings you ten of the best

innovations utilizing consumer data and digital information from around the region, fresh from

TW:IN, our global spotting network.


10 DATA-FUELED INNOVATIONS

FROM ASIA Ready for a fast download of new customer expectations?

T H E I N N O V A T I O N S


Artificial intelligence helps people stick to a budget

Neat


Smart rice cooker caters for individual preferences

Xiaomi


Bus shelters educate commuters on the importance of sun protection

Bioré


Startup collects saliva and gives DNA-based dieting advice

Genoplan


Real-time taxi data used to improve traffic management in Manila

GrabTaxi and Philippines Dept of Transportation


trendwatching.com/premium


Smart device provides skincare tips based on local weather conditions

WAY


Fast food chain's bespoke pre-roll clips set YouTube record

KFC Malaysia


App helps consumers use the right credit card to get the best deals

Swipe


Automated system gives farmers a fair price on crops

Indian state of Odisha


Digital map tracks forest fires in real-time

Greenpeace Indonesia


THE BIGGER PICTURE New customer expectations don't emerge out

of the blue – it's all about evolution.


16 mega-trends that provide context and structure when

tracking the evolution of consumerism.

The Trend Framework



NEXT Customer expectations wait for no one –

so GET GOING!


Remember, your data innovation will only win if it's grounded in a basic human need.


Want to take it to the next level?

CHICAGO / SYDNEY / SINGAPORE / LONDON / AMSTERDAM

At our upcoming 2016 Trend Events you'll hear about THE trends that will shape consumerism in 2017 and beyond.

www.trendwatching.com/live/events

Technology

Asia Trend Briefing - ASIA DATA DOMINANCE