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EVP Pasi Mäenpää, Corporate Customers

Evolution of Communication

Telephone

1870s

Computer Networking

1960s

Analog Cellular Network (1G)

1980s

Email

1970s

WWW

1990s

Telegraph

1790s

Mobile (3G)

2000s

SocialMedia

2010s

Digitalization ofwork and consumption

Cloudservices

Socialmedia

New modes of communication

Mobile workand lifestyle

Tablets and application phones

TRENDS

This would have never been possible without Steve <3

1 Billion Downloads (May 2012)

Apps arethe New Cash Cow

Source: Asymco (2012)

Source: Awareness (2012)

Social lowers theCost Per Sale& improvestargeting

FOLKS,Everything we work

with is moving to theCLOUD

Old Practices Need to Go

?!...

users followed

friends

feeds subscribed

1. Sources 2. Filtering 3. Magazine Experience

Case: Flipboard in Personal Use

✓ Fast deployment✓ Reduced cost✓ Flexibility✓ Mobility✓ IT to focus on things that matter

TOP 5advantages

Cloud delivers:

Work is no longer solo – Social Task Management

Google+ Salesforce+ Do.com

Make tasksmore social

LinkedIn+ Salesforce+ Crushpath:

Deals don’thappen ina database

Google or Outlook+ LinkedIn+ Skype+ Dropbox+ Meetin.gs:

Stay up-to-dateabout meetingsand get everyoneon the same page

Get on thecloud now

SaveCosts

IncreaseProductivity

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